How to Choose Your Best Clothing Colors: Simple Guide (2024)

Written byKathi Burns, CPO®|Edited byLuke Smith, MFA

Last Updated: April 21, 2024Fact Checked

If you struggle to make your favorite colors look good on you, you might be missing out on a key bit of styling know-how. We’re talking about color analysis! Color analysis matches clothing colors to your skin tone to make sure your wardrobe and your body work together to show off your best hues. We’ll show you how to find your dominant undertones, determine your go-to neutrals, and then mix and match your outfits to your personal color profile so you can strut your technicolor stuff.

This article is based on an interview with our board certified professional organizer, Kathi Burns, founder of Organized and Energized!. Check out the full interview here.

Things You Should Know

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1. 1

   Determine your skin's undertone with the vein or white shirt test. Some colors may look better on you depending on the undertone of your skin.^[1] Your undertone is the dominant hue of your skin—warm, cool, or neutral. Warm undertones tend to look best in warm colors, cool in cool colors, and neutral in any color. Use one of the following tests to determine your skin’s undertone:

   • Vein test: Look at the veins on your wrist or palm. If your veins appear green, you have warm undertones. Blue or purple means you have cool undertones. And if you have a mix or you can’t tell, you have neutral undertones.
   • White shirt test: Pull out a white shirt (or any white fabric) and hold it up to your face in a mirror lit by natural light. If your face appears rosy, you have cool undertones. If it appears more yellow, you’re warm. Can’t decide? Neutral.^[2]
   • For context, warm colors are reds, oranges, and yellows. Cool colors would be your blues, greens, and purples.
2. 2

   Use your skin brightness to find more complementary shades. In addition to your undertones, your primary skin shade can help you identify your best colors.^[3] Generally, colors that create a contrast in brightness with your skin are more flattering. For example, bright colors tend to wash out light skin, while dark colors might not pop on dark skin.^[4]

   • If your skin is dark, saturated oranges and yellows almost always look great, even if your undertone is cool.
   • Greens and blues tend to pop on people with fair skin.^[5]
   • Bold jewel tones like emerald, ruby, and amethyst flatter paler skin regardless of undertone.

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3. 3

   Use your hair color to help you discover more flattering colors. Your hair color, like your skin undertones, can also inform your wardrobe colors. People with light blonde hair typically have cool skin undertones, and so look great in cool-toned clothing. Yellow blondes, on the other hand, mesh better with warmer hues.^[6]

   • Black, dark brown, or true red hair often indicates cool undertones.
   • Brassy reds or lighter browns often indicate warm undertones.
   • If you dye your hair, pick dye colors that match your undertones to better complement your skin.
4. 4

   Sort your closet into a “color season” that matches your undertone. Many stylists narrow the color profiles down into “seasons” to help their clients stick to a preselected palette.^[7] Typically, “fall” and “spring” colors go well with warm undertones, while “winter” and “summer” colors go well with cool undertones. Now that you know your undertones, pick out clothing that coincides with a matching season of your choice. Some colors in each season are:

   • Spring: Warm, pastel colors like soft yellows, pinks, or oranges.
   • Summer: Sharper cool colors like sea blue, deep purples, and strong reds.
   • Fall: Warm earth tones like burnt oranges, browns, and darker greens.
   • Winter: Dark or bright colors with cool undertones, like royal blue, emerald green, or hot pink.

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1. 1

   Grab 6 objects, each a different neutral color. Neutral colors are those with low or no color saturation, like whites, blacks, grays, and browns.^[8] In this example, the 6 neutrals are light and dark gray, light and dark brown, navy, and black. Grays and browns come in warm and cool variations, so pick ones that match your color profile.

   • Make sure the object is almost entirely monochromatic to more easily analyze its color.

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   Alena Le Blanc

   See Also

   How do colors in my home change my mood? Color psychology explainedColour psychology – the effect of coloursThe Graphic Designer's Guide to the Psychology of ColorColour - Psychology, Perception, Emotion

   Personal Stylist

   Alena Le Blanc is the Personal Stylist and the Founder of Le Blanc Label. Based in San Francisco, California, Le Blanc Label is the leading personal stylist brand for sustainable style transformations. Alena and her team specialize in seasonal wardrobe refreshes, closet edits, styling for special events, travel, photoshoots, and general personal needs. Alena has been featured in podcasts including EMPOWERED BY WMN, I Am Fearless, and Mind Power Meets Mystic. Alena received her BFA in Fashion and Apparel Design from the Academy of Art University.

   

   Alena Le Blanc
   Personal Stylist

   Neutral color palettes allow fabric quality to shine. Neutrals and earth tones have a timeless appeal. Garments in these tones offer a blank canvas to add subtle pops of color through other clothes or accessories, allowing you to personalize your look without compromising the outfit's understated elegance.

2. 2

   Hold the object up to your face in a mirror and examine the undertones. Find an area with plenty of natural light to do this, and decide which color makes you look your best.^[9] Even neutral colors have undertones that can match your skin. Examine the objects’ undertones. For example, is it a warm gray, or a cooler, bluer gray? Does the object’s undertones match your skin's undertones?

   • This is largely subjective and open to your taste, so don’t stress too much about it!
   • Your best neutral is often close to your natural hair color.
3. 3

   Choose 1 or 2 neutrals to build your wardrobe around. Pick a couple objects that match your undertones the most closely, and get other neutral clothes that closely match those colors. These colors will make up the workhorses of your wardrobe, and will constitute the majority of your pants, dresses, jackets and shoes.^[10]

   • Of course, you’ll incorporate plenty of other colors, but your neutrals make for a reliable, flexible base to build on.
   • Avoid mixing neutrals in an outfit to keep your look cohesive.

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1. 1

   Assemble some go-to pieces that complement your undertone. Pick either a color season or a few of your favorite shades of a single color that matches your undertones, and make this your go-to palette.^[11] It’s best to stick to 2-3 colors to stay cohesive; a good outfit is usually made up of 1 neutral and 1 main color with an optional small amount of accent color. More colors tend to make an outfit look busy.

   • Of course, don’t toss your favorite clothes just because they don’t match your color—if it looks good on you, it looks good on you!
2. 2

   Wear tops and scarves that bring out the color in your eyes. If you want to make your eyes "pop," make sure the clothes on your torso complement them. Pick either a color that matches your eyes closely or one that’s on the opposite side of the color wheel. For our brown-eyed fashionistas, go for blues, lavenders, or reds.^[12]

   • Similarly, match your lipstick to your undertones to help unify the upper portion of your body.
3. 3

   Pick a few accessories in a complementary accent color. Wearing complementary colors—or colors that sit on polar ends of the color wheel—is a quick way to make any outfit stand out.^[13] Have a look at a color wheel, and choose 2 colors that sit on opposite sides to build a complementary color scheme. Then, choose 1 color to make up the dominant color of your outfit, and accessorize with the other color.

   • For example, an orange tie or pocket square can make you stand out in an otherwise conservative navy suit. Likewise, an aqua belt on a salmon dress can be an unusual but stylish choice.
   • Use this technique sparingly, as too many competing colors can begin to clash.
4. 4

   Stick to one type of metal for accents and jewelry. Even though they make up a small part of your outfit, shiny metals tend to attract the eye and stand out against your outfit. Using 2 different colors of metal can clash or look busy, so stick to 1 if you’re unsure. Silver and platinum are cool-toned metals, while gold and bronze are warm-toned.^[14]

5. 5

   Wear colors that express your personality. People tend to associate certain colors with certain vibes or attitudes.^[15] For example, earth tones and light, unsaturated warm colors can make you look friendly and approachable. Bright reds are attention grabbers. Dark, monochromatic colors can make you look stern or powerful. Wear muted or pale colors if you want to be noticed less. Bright, bold colors, especially purple, may make you seem more creative.

   • Your favorite or go-to colors might not match your undertones, and that’s okay! Comfort and confidence is often more important than precise color-matching.
   • In addition, you may find that your favorite color has hues that do match your undertone. For example, reds come in both cool and warm tones, and both make a bold outfit.
6. 6

   Try on an outfit before wearing it out of the house. Getting your wardrobe just right is a trial-and-error process. Crafting the perfect closet takes time and a willingness to experiment.^[16] Practice putting outfits together at home and analyzing your work in the mirror. Or, send a pic of the outfit to a friend for some handy input.

   • Always remember that if you like how you feel in an outfit, then it’s a good outfit! Taste is subjective, but good vibes are priceless.

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