How to create your own brand with Chinese products - Yakkyofy (2024)

Here’s how to create your own brand and get your very own line of products on the market

Creating your own label, your own brand of products can take your eCommerce business to the next level. Indeed, launching your own line of original products on the market can be very profitable, provided that you take all the right steps. A good idea in order to become a real business must be analyzed thoroughly and only after that can be implemented practically. This article will provide you with very useful information on how to create your own brand, that can help you stand out of the competition.

How to create a brand: success stories

Let us start you off with the story of someone who made it. Ever heard of MVMT Watches? It was 2 college friends who created this company. Kramer Laplante and Jake Kassan managed to turn their idea into a 100 million dollars business.

How they did it, you wonder? Easy, they have created a low-cost alternative to the most renowned watches, while maintaining high-quality standards for their products. They have designed their watches taking inspiration from the ones already in the market and selecting the customers’ favorite features.

The hardest part was finding someone who could turn into reality the products they imagined. In order to save up some money they turned to Chinese producers via Alibaba, they went through many suppliers before finding the right one. The first samples came in after months and they did not comply with the quality standards requested. After various modifications, they were finally able to define their line of products and to launch them on the market, thanks to a crowdfunding campaign. In order to become successful, they started an online marketing campaign, focusing on the Social Media networks.

How to create your own brand with Chinese products - Yakkyofy (1)

How to create your own brand

If you want to create a successful brand, you’ve got first to:

  • study the logo outline;
  • define the product design;
  • possibly create a customized packaging.

You could, of course, contact some graphics or web designers to shape your ideas, however perhaps it would be better first to understand who could physically create your products. There are a few passages in the chain of production you must be aware of and you’ve got to identify a reliable supplier, which will be able to produce good quality products with the necessary certifications to be sold on the market.

Requesting customized products can be very expensive and difficult. Indeed it is not easy to share all the specifications with the supplier and to explain exactly how you want that product to be. This is why we suggest you to contact Chinese suppliers. In China, you can purchase items that can be easily customized according to your needs since:

  • many companies globally already do this and Chinese suppliers are ready to provide this kind of service;
  • Chinese producers are very good at reworking existing products, creating customized products by starting off from existing ones, this means that you will save up time and money because producers can use the same molds without having to create a new one from scratch;
  • Chinese factories are very flexible and can arrange to rework a product in a short time and at low cost;
  • Adding up shipping costs and custom duty taxes, the products which arrive from China still cost less than the ones produced in any other Western country.

Once you find a factory that can give you a good price, punctual services and a quality product, you can focus on good marketing campaigns to create a successful image of your brand online and to acquire new customers.

How to create your brand focusing on Chinese suppliers

How to create your own brand with Chinese products - Yakkyofy (2)

The Chinese manufacturing sector is highly specialized and its productions are fast and cheap, mostly thanks to the high automation of its factories.

Many large companies have for some time now switch their production, or part of it, to China, because there, they can have quality goods at really advantageous prices.

Whatever business sector you are involved in, you can easily find a Chinese supplier capable of producing a wide range of customized products. If you are going to take this step it is good to know the fundamental difference between OEM and ODM products:

  • OEM products have got a personalized design, they need custom-made containers and sometimes specific materials to be produced.
  • ODM products are items that are already produced in standard materials and components on which you can apply your own logo design and some modifications to personalize them.

If you have a small business and you want to launch a customized products line, we suggest you choose the ODM products, because they can be original and unique without excessive design and production costs.

Chinese suppliers are very good at meeting customers needs: Chinese factories are like laboratories that can offer clients a production facility. The mechanism works perfectly, provided that you give clear and specific guidelines.

How to create your own brand with Chinese products - Yakkyofy (3)

Why focus on ODM products:

  • you can get your products faster because producing them would be easier, you do not have to give specifications as you would do for products created from scratch;
  • the factory is already familiar with the production chain, this means that the production will be faster and cheaper because the molds are already in use;
  • For a supplier, it is much easier, less risky and costly to produce ODM products and they can be produced quickly, therefore the MOQ of ODM products is smaller compared to the one requested for OEM products;
  • There is a huge variety of ODM products you can choose from. Many are based on models already in use, that have specifications and molds already tested and valued by customers.

How to find the right supplier to start your production

Are you interested in launching your own customized product line from China but you have no idea how to find the right suppliers or how to explain to them exactly what you want?

Yakkyofy allows you to create and import your very own line of products from China in just a few simple steps, from the selection of the best suppliers up to the delivery of your order to your doorstep.

What are you waiting for? Create your own line of products from China, create your own brand and start making money!

How to create your own brand with Chinese products - Yakkyofy (2024)

FAQs

How to buy product from China to sell? ›

How to buy direct from China
  1. Find a supplier in China. ...
  2. Contact your chosen suppliers. ...
  3. Request product samples. ...
  4. Choose a supplier and specify your product needs. ...
  5. Negotiate prices and payment terms. ...
  6. Arrange shipping from China. ...
  7. Pay any customs duties upon receipt of goods from China. ...
  8. Online marketplaces.
Aug 23, 2022

How to get products directly from China? ›

The best way to buy directly from China is to use a sourcing agent like Kanary. There are other alternatives to speak directly with suppliers such as Alibaba, DHgate, Made-In-China etc. However, using a company like Kanary, who has relationships with suppliers developed over many years, is going to be your best option.

How to get in touch with Chinese manufacturers? ›

Buyers can always contact Chinese manufacturers on the Business-to-Business platforms (B2B) or other online platforms without necessarily understanding the Chinese language or visiting China. Some of these include Alibaba. Amazon, DHgate, ECVV, Global Sources, and trade wheel, among others.

Can I start a brand with one product? ›

If you've created a single product that you think can sell, you might be hesitant to sell it online for a number of reasons. You might be thinking “who sells only one product on their website?" The truth is that plenty of companies do exactly that and some have been extremely successful doing it.

How do I legally start a brand? ›

What Are the Legal Requirements for Starting a Business?
  1. Create an LLC or Corporation. ...
  2. Register Your Business Name. ...
  3. Trademark your Slogans and Logos. ...
  4. Apply for a Federal Tax ID Number. ...
  5. Determine If You Need a State Tax ID Number. ...
  6. Obtain Business Permits and Licenses. ...
  7. Protect Your Business with Insurance.

How to buy product from China to USA? ›

Importing requirements
  1. Entry manifest (CBP Form 7533) or Application and Special Permit for Immediate Delivery (CBP Form 3461)
  2. Evidence of right to make entry.
  3. A commercial invoice or a proforma invoice.
  4. Packing lists.
  5. Proof of import license or permit (if your goods require it)
Mar 24, 2022

How to source products from China and sell online? ›

The most popular places to find suppliers are:
  1. Alibaba/Aliexpress.
  2. GlobalSources.
  3. 1688.com (basically the Chinese version of Alibaba)
  4. Trade shows such as the Canton Fair.
  5. Using import records.
  6. Yiwu.
  7. Sourcing companies/trading companies.
Apr 16, 2023

Do I need an import license to buy goods from China? ›

In most cases, you will not need a license to import goods into the U.S. But for some items, agencies may require a license, permit, or other certification.

How do I get direct suppliers from China? ›

China Supplier - 7 Ways to Find a Reliable Supplier
  1. The Canton Fair. China's largest import/export convention is held twice a year and covers virtually every industry that makes physical products. ...
  2. Yiwu Market. ...
  3. B2B marketplaces. ...
  4. Sourcing agents. ...
  5. Google. ...
  6. Baidu. ...
  7. Your industry network.

How do I start sourcing from China? ›

A step-by-step guide to Sourcing in China
  1. Spend Time Looking for a Supplier. ...
  2. Hire a Sourcing Agent. ...
  3. Conduct Supplier Verification Checks. ...
  4. Find a Balance Between Price & Quality. ...
  5. Buy Directly From Suppliers. ...
  6. Effectively Communicate with Your Suppliers. ...
  7. Conduct Quality Control Inspections.
Mar 24, 2023

How do I find a Chinese vendor? ›

How to find suppliers in China
  1. Check Online directories.
  2. Alibaba. Alibaba is the largest and most commonly used marketplace to find suppliers in China. ...
  3. Network with people who've done it before. ...
  4. Visit Trade shows & webinars. ...
  5. Local trade shows. ...
  6. Request for samples. ...
  7. Enquire about production times. ...
  8. Minimum order quantities.
Oct 29, 2020

How do you approach a Chinese manufacturer? ›

How to Work with Chinese Manufacturers (11 Top Tips)
  1. Culture – it affects business, too. ...
  2. The perils of email-only contact. ...
  3. Communication – make it personal. ...
  4. “Yes” doesn't always mean yes. ...
  5. But don't forget that you are running a business. ...
  6. Be wary of middle-men. ...
  7. Don't lose your cool. ...
  8. Keep using titles respectfully.
Sep 24, 2020

Is it still cheap to manufacture in China? ›

In fact, according to a study by the Boston Consulting Group, the manufacturing cost in China is only 5% lower than in the US. So, is China still the cheapest option? The answer is - Yes!

How much money do I need to create a brand? ›

We believe in the brand development process as we have seen what a strong brand can do and how much value it can bring to its customers, brand owners and shareholders. Typical brand development programs can cost anywhere from $10,000 to $500,000 depending on the size or the stage your company is in.

How much money do you need to start a brand? ›

Like any business of any size, the startup costs will depend on how large you want the business to start out. A small clothing business will need about $500, a medium-sized line between $1,000 and $5,000, and a large line might need up to $50,000.

Do I need to copyright my brand? ›

You can have a brand, but decide not to protect that brand by registering it as a trademark. If you choose not to register your brand as a trademark, however, anyone could misuse your brand or create a brand so similar to yours that people can't tell the difference between them.

Can I import product from China? ›

Is it okay to import products from China to India? Yes, it is okay to import products from China to India. You will also need an import-export licence with an IEC Number to Importing Goods from China, which is similar when importing from other countries.

Can I import goods from China for personal use? ›

Before you become able to import or export goods from China, your company must be registered as legal entity in India. If you are a company concerned with export and import, it is utmost to have access to valid registration with Ministry of Corporate Affairs.

How much does it cost to ship a product to China? ›

4 US carriers who ship to China
ServicePrice*
USPSPriority Mail International~$33
USPSFirst-Class International Service~$15
UPSWorldwide Expedited~$67
UPSWorldwide Saver~$73
4 more rows

What products are in high demand in China? ›

High Demand Products in the Chinese Market
  • Electronic goods and technology. The Chinese market of e-commerce appreciate foreign electronic goods and technology to a great extent. ...
  • Fashion and accessories. ...
  • Dresses and gears for sports. ...
  • Gourmet. ...
  • Beverages. ...
  • Beauty products. ...
  • Jewels. ...
  • Supplements for health.

Which product is best to import from China? ›

FAQ | 10 Most Profitable Items to Import From China in 2023
  • Jewelry.
  • Beauty Items.
  • Sunglasses.
  • Watches.
  • Women's Clothing.
  • Leggings for yoga.
Dec 26, 2022

How much does it cost to import from China? ›

For a formal entry (goods valued at more than $2,500), importers are required to pay 0.3464% of the value of the goods. According to CBP, the minimum MPF cost of a formal entry is $27.75.

How do I get an export license in USA? ›

Apply online at www.bis.doc.gov for your commodity classification using SNAP-R, found under the Licensing tab. View how to determine your ECCN on this website.

Do I need import license in USA? ›

In most cases, you will not need a license to import goods into the U.S. But for some items, agencies may require a license, permit, or other certification. U.S. Customs and Border Protection (CBP) enforces import laws at U.S. ports of entry. CBP's Tips for New Importers and Exporters provides an overview.

How to start import business in USA? ›

Start an import export business using these steps:
  1. Choosing the Products You Want to Import Export.
  2. Registering Your Business.
  3. Growing Your Online Presence.
  4. Sourcing Your Products.
  5. Becoming a Registered Importer.
  6. Securing a Customs Bond.
  7. Developing a Plan for Logistics and Distribution.
  8. Marketing Your Import Export Business.
Jan 14, 2022

Do I need a sourcing agent in China? ›

They can get you a good deal, but not so low that it affects product quality. Negotiations become easier when you have a sourcing agent since they speak the local language. They are aware of Chinese culture and customs. Hence, negotiations with sourcing agents are quicker and more efficient.

How to wholesale items and products from China? ›

How to Buy Wholesale from China in 7 Steps
  • Understand Your Role in the Process. ...
  • Find Good Products. ...
  • Check the Import Laws of your Country. ...
  • Find the Classification Number of the Product(HS CODE) ...
  • Locating the Chinese Supplier. ...
  • Calculate the Total Shipping Costs. ...
  • Track the Shipment.
May 3, 2023

How do I start product sourcing? ›

Six steps to successful product sourcing
  1. Research your product. First and foremost, retailers need to understand the product. ...
  2. Contact any potential suppliers. ...
  3. Ask for samples. ...
  4. Choose supplier to trial-run an order. ...
  5. Evaluate supplier. ...
  6. Keep other supplier options!
Mar 22, 2019

Who is the best sourcing agent in China? ›

50 Best Sourcing Agent in China
Company NameServicesLocation
Fami SourcingChina sourcing company for start-upGuangzhou, China
BizShenzhenTransparent China sourcing companyShenzhen, China
Pinnacle SourcingGlobal sourcing companyIndia & Shanghai, China
Meeno GroupChina product buying agent in YiwuYiwu, China
52 more rows
Feb 10, 2023

Can a US citizen start a business in China? ›

Can Foreigners Own Companies In China? The answer is, “yes.” They can own companies by incorporating them in China. For example, a foreigner can incorporate a wholly foreign-owned enterprise (WFOE), open a joint venture, or start a representative office.

How to start a business in China from the USA? ›

Contents
  1. Background – Foreign Investment in China.
  2. Step One: Pick a Business Location.
  3. Step Two: Consider a Global Expansion Partner.
  4. Step Three: Use a Recruitment Agency to Hire Chinese Staff.
  5. Step Five: Create Your Business Plan.
  6. Step Six: Open a Bank Account.
  7. Step Seven: Work with a Market Entry Consulting Agency.
Apr 4, 2023

Do I need a broker to import from China? ›

There is no legal requirement for you to hire a Customs Broker to clear your goods. However, many importers opt to do so for the convenience. Customs Brokers are licensed by U.S. Customs and Border Protection (CBP) to conduct CBP business on behalf of importers.

How do I get customers in China? ›

  1. Being Highly Visible On Chinese Keywords.
  2. Create a Quality Chinese Website for the China Market.
  3. Content Needs to Be Tailored & Adapted for the China Market.
  4. Search Engine Ranking on Baidu (Seo)
  5. Pay Per Click Advertising on Baidu.
  6. WeChat, a Powerful Platform.
  7. WeChat Mini programs.
  8. Branding in China is Everything.
Oct 19, 2020

How do I pay Chinese suppliers? ›

Top 9 ways to pay your suppliers in China
  1. Wise Business. ...
  2. International wire transfer / Telegraphic Transfer (T/T) ...
  3. Escrow. ...
  4. Letters of Credit (LCs) ...
  5. Sourcing agencies. ...
  6. PayPal. ...
  7. Western Union. ...
  8. International credit or debit cards.

How do I pay Chinese vendors? ›

International Wire Transfers via Your Bank:

An international wire transfer from your bank is the most straightforward way to pay your Chinese suppliers. If you already have a business account it is easy to go into your local branch or head to your online banking portal and make the transfer from there.

How much does it cost to have a product made in China? ›

For every dollar spent on manufacturing in the U.S., it costs roughly 96 cents to produce the same thing in China. For companies who are more concerned with increased quality, protection of intellectual property, and simplifying the supply chain, the extra four cents is a bargain.

How do I make a product prototype in China? ›

To get started with the prototyping process in China, follow these steps:
  1. Develop a Sketch.
  2. Design a Virtual & Physical Prototype.
  3. Patents & NDAs.
  4. Market Research.
  5. Package Design.
  6. Develop a Business Plan.
  7. Certifications.
  8. Find a Manufacturer for Your Product.
Sep 22, 2022

How to find cheap manufacturers in China? ›

If you're looking for a Chinese manufacturer or supplier, here are a few places to start your search.
  1. The Internet. As with most things these days, many people will start by going online and doing a search for a Chinese manufacturing partner. ...
  2. Ask for References. ...
  3. Go to Trade Shows. ...
  4. Use a China Sourcing Agent.

What is the minimum wage in China? ›

Minimum Wages in China remained unchanged at 2590 CNY/Month (367.127 USD/Month) in 2023. The maximum rate of minimum wage for employees was 2480 CNY/Month and minimum was 690 CNY/Month.

How does China sell stuff so cheap? ›

7 Additionally, consumer products from China were exempted from any import taxes. These lower tax rates helped to keep the cost of production low, enabling the country to attract investors and companies looking to produce low-cost goods.

Is it cheaper to manufacture in the US or China? ›

China companies in certain industries believe they can manufacture less expensively with US manufacturers for several reasons: Land is much less expensive in certain parts of the US than in China. Electricity, natural gas, and logistical costs are also less expensive in the United States than in China.

How much does it cost to start a brand? ›

The fees might range from $100 to $300 for a variety of services such as creating a company name, tag line, brand positioning, brand story, and messaging. Because it takes a lot of creativity and iteration to come up with a solid foundation, this can cost anywhere from $1,000 to $20,000.

How do I create my own product logo? ›

Here's how to design the perfect logo, step-by-step.
  1. Start With Your Story. ...
  2. Brainstorm Words That Describe Your Brand. ...
  3. Sketch Ideas Based on These Words. ...
  4. Test Your Top Sketches With Your Buyer Persona. ...
  5. Refine Your Chosen Sketch. ...
  6. Develop Your Logo's Layout on a Free Design Platform. ...
  7. Pick Versatile Color Options. ...
  8. Choose a Font.
Nov 7, 2019

How much does a logo cost beginner? ›

Beginners can set a price of $200-800 on average, while the work of experienced professionals can cost $800-2000.

How much do brand owners make? ›

The average business owner salary ranges between $27,000 and $94,000 in the US. Hourly rates for business owners in the US typically range between $12 and $45 an hour.

How much should I charge for a logo? ›

The cost of a logo design is anywhere from $0 to tens of thousands of dollars, but if you're a small business or startup looking for quality design, a good logo design should cost between $300-$1300. Logo design prices can vary, for instance, the price of a logo design depends on the quality and who created it.

Does brand yourself cost money? ›

DO-IT-YOURSELF PRODUCT (free for limited use, $99/year for unlimited use) The DIY product simplifies the complicated online reputation management process so you can do it yourself.

Is it hard to create a brand? ›

Creating a brand is one of the most difficult things to do as a business owner. It's not something that you can do once and be done with it - it's an ongoing process that requires constant management and evolution.

Do I need a copyright for my logo? ›

Now that you've chosen your brand name and created a logo for the brand, you need to ensure that your assets are protected. Many people will infringe on the intellectual and creative property without even flinching. Regardless of the industry, you're in or the size of your business, make sure to copyright your logo.

How can I copyright my logo for free? ›

There is no way to register a logo trademark for free because you will always have to pay at least a small fee that covers the costs of examining and processing your trademark application. There is no way to get a federal trademark for free.

How do I copyright my brand and logo? ›

You will need to register it as a trademark with the United States Patent and Trademark Office. The name that you select for your company must be distinctive to receive trademark protection. Common words or phrases that are not inherently distinctive are not offered trademark protection.

Can I copy a logo and sell it? ›

Fair Use of Logos: Getting Permission to Use a Logo

You want to use a third party's logo or trademark to make and sell crafts. This will require a trademark license as they are considered intellectual property of the business or logo owner.

How do I legally own a logo? ›

A unique logo can be trademarked by registering it with the USPTO. Anyone can apply online on the USPTO website if the business for which they're authorized to file is principally located inside the U.S. If based outside the U.S., a patent attorney will be required to make the filing.

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