One of the top questions I get asked as a blogger is how do you actually make money? And most are pretty surprised when I share that there are quite a few ways to earn an income as an influencer. One way to start earning money whether you’re a new or a seasoned blogger is through affiliate links.
An easy way to create affiliate links is through the LikeToKnow.It (LTK) app powered by rewardStyle. LTK is a shoppable app to create affiliate links to thousands of retailers and showcase what you’re sharing with your audience as an influencer. If someone clicks on a product from your LTK profile and makes the purchase, you receive a small commission.
Without an app like LTK, you would have to apply to be an affiliate for every single retailer individually. That’s even if they have their own affiliate program. So MANY thanks to rewardStyle for creating an easy-to-use app!
LTK is important because it’s specifically designed as a shopping experience, not based on entertainment like Instagram. Because of this, the conversion rate of sales is 4 times higher than any other social platform. There are over 6 million users on the LTK app who are specifically there to shop. Money to your wallet, girl! As an influencer, it’s important to focus some of your energy into growing a following. And good news, it’s way easier to grow a following on LTK than Instagram because there isn’t an algorithm.
There are several strategies you can implement today to grow your LikeToKnow.It account and start making money!
Post Consistently
I know you see this tip quite often to grow on just about any platform, but posting consistently on LikeToKnow.It is important because it uses a chronological system, meaning the most recent content is at the top. Oh how I wish Instagram would do this! So if you’re posting four times throughout the day, your content has more reaching power to different feeds.
What you post on your LTK profile doesn’t have to be what you post on Instagram. I like to think of my LTK page as “sprint” posting while my Instagram page is more like a “steady marathon.” You don’t have to have beautiful, refined pictures for your LTK profile. Consumers on LTK just want good product recommendations. For instance, if you see your favorite jeans are 50% off, simply screenshot them, crop and post to your LTK with keyword-rich verbiage in the caption. Then, you can share the picture to your Instagram stories to drive traffic to that specific LTK post. Your Instagram page should be more of your highlight reel with high-quality, planned-out photos.
Photos that Convert
Posting a variety of photos works best in the LTK app because people respond differently to how products are showcased. For instance, someone might get inspiration better from a flatlay versus a mirror selfie or vice versa.
A flatlay of a fall outfit and some accessories. There are a variety of fun ways to fold and display pieces in a flatlay, so change it up.
A mirror selfie is a quick way to showcase an outfit that you’ve been loving. No photographer or tripod needed, except maybe some glass cleaner. 😉
Collages of your favorite makeup, boots for fall, bedroom decor – the list is endless when it comes to showcasing products in a collage. I love using Canva for creating collages.
Roundups of ways to style a piece such as black jeans, a patterned blazer or a white t-shirt.
Educate Your Audience About LTK
As influencers, sometimes we forget that not all of our followers are familiar with LTK when we say things like, “These are linked in my LTK.” So it’s important to include a little blurb in your Instagram captions on where they can find links to products you showcase in your Instagram feed. I’d also recommend talking about LTK on Instagram stories and save those slides to a highlight. Making it a habit to talk about your LTK profile frequently on Instagram is important because only about 6% of our followers see our content on any given day.
If you have the swipe up capability on Instagram stories, it’s a good idea to have a swipe-up link directly to your LTK profile, asking your followers to follow you. If you don’t have a swipe-up capability, put a direct link to your LTK profile in your bio – at least for the 24 hours you’re talking about it in stories. The less clicks someone has to do to follow you on LTK, the better. 🙂
Host or Join a Giveaway
Hosting a giveaway is a fun way to grow your LTK. It doesn’t have to be something extravagant. A simple giftcard to Target or Amazon is so appreciated because those are places people know and LOVE. The only unfortunate part about LTK is that we can’t see who exactly follows us. So I’d recommend asking the entrant to come back to your post and comment something, depending on what you’re giving away, to confirm that they’re following you on LTK.
You could also get a group of blogger friends together and do a LTK-specific giveaway with a bigger prize since multiple bloggers would be going in on the same thing.
I hope this information was a helpful resource to create a profitable LTK account. If you want more detailed tips on how to grow your LTK profile, I share more success secrets here.
For more free influencer resources, head here! You can also join my private Facebook group with hundreds of influencers, here!
There is no real minimum of how many IG followers you need to be accepted. LTK looks for consistent content for about 4 months to review your application before getting approved. It is still on a case by case basis.
There is no real minimum of how many IG followers you need to be accepted. LTK looks for consistent content for about 4 months to review your application before getting approved. It is still on a case by case basis.
Using key search words in your captions increases the likelihood of a LTK app user finding you when they search for a particular item. I've gained about 100 followers in the LIKEtoKNOW.it app in the past month and I suspect it's from using key search words.
How much does an Influencer make at LTK in the United States? The estimated average pay for Influencer at this company in the United States is $42,207 per year, which is 30% below the national average.
30% of LIKEtoKNOW.it app sales come from the LIKEtoKNOW.it discovery page, which means it's super important for influencers to help get their content discovered. Basically, similar to SEO, you can do this by using product keywords and hashtags in your captions.
LTK Creators earn money in two primary ways: Commissions from sold products: Brands compensate a creator when their followers use their links to purchase their recommended, vetted products—this is where LTK comes into play!
LikeToKnowIt, also known as LTK, is currently one of the most popular affiliate marketing programs for creators. By converting a regular shopping link to a LTK affiliate link, creators can earn a commission on every product they recommend to their audience.
How LikeToKnowIt Works. LIKEtoKNOW.it uses screenshot technology to essentially copy your photo into the LTK algorithm. Anytime you enable a photo inside the app and that photo is screenshotted by a user, it will show up in the users feed.
They don't have a set number of followers, views or likes that you need in order to be accepted. However, what they do require is quality content and a legit Instagram account that is grown organically (aka with real followers).
LTK Creator Approval is based upon the following: A public social media profile. An engaged social media following in at least one platform. High-quality, shoppable content posted regularly.
How often does RewardStyle/LTK pay out? RewardStyle/LTK pays its closed commissions owed to creators every 2 weeks on Fridays year-round. RewardStyle uses PayPal to pay out influencers. You must have a minimum of $25 due to receive a payout that payment period.
LTK offers app-to-app tracking for these brands' shopping apps, allowing you to earn commission even if the shopper makes a purchase within the shopping app vs.the brand's website.
The commission rate varies depending on the retailer and the agreement between LTK and that retailer. Typically, commission rates range from 5% to 20% of the purchase price.
If I don't use LTK, I won't earn a commission on purchases made by my followers. I always use an affiliate link when it's available. I can link Amazon items through LTK, as well!
Instagram accounts with 1,000 followers make $1,420/month on average and up to $100 per sponsored post. However, Instagram does not pay influencers directly, so you can begin making money whenever you land your first sponsorship deal or join an affiliate program, even if you don't have 1,000 followers yet.
Filling out your collaborations profile on creator.shopltk.com. Our Brand Partnerships team uses this portal to pull creator recommendations for retailers to review. Take the time to fully complete your collaborations profile. Include a thorough description of who you are and what your differentiators are as a creator.
Viral or trending hashtags are on another level. Viral hashtags are trending Instagram hashtags that generated a quick surge of interest in a specific topic. They boost the searchability of posts, making them the perfect complement to content pillars for Instagram.
Like any other platform, you'll want to post consistently on your LTK profile. I recommend posting at least three times per day, and space them out a bit if you can. Create a content calendar to guide your graphic creation and photoshoots. Another tip to keep your feed consistent is to schedule your posts in advance.
It took me about a week to get approved after I applied, but I know of people who had to wait a few weeks to hear back. If you haven't heard back from them regarding your application after a few weeks, you can follow up via email for an update.
At LTK we power Creator Commerce™ for more than 165,000 top-tier creators, 1 million brands across 100 countries, and 8 million LTK Shoppers. Post all shoppable content to your LTK Shop where it's available to search and shop.
If you've been seeing the LTK links and want to join as a Creator, you'll need to start by submitting an application. There are specific things that LTK is looking for, so not just any person with a blog or a social media account is going to get accepted.
The average sales conversion rate is around 3-4%, to put that into perspective. You will get payouts from rewardStyle when you reach at least $100 in closed sales on their deposit days, which are every other Friday. It's so nice to get that email every other Friday and know your hard work is paying off!
The good news is, there's no strict minimum. Many Instagram influencers get paid with less than 10,000 followers. Five influencers Insider previously interviewed, all with under that amount, said they got made money from brands to post to their small audiences.
LTK is for your followers. This is the app your followers use to shop your style; each post of yours is shoppable. They can follow you, favorite your posts, favorite products within your posts (and receive automatic price drop notifications) and buy directly through your LTK Shop.
There are four ways of making money on the LTK platform; you can generate commissions from sold products, find brand collaborations, become a brand ambassador or a product co-creator: Commissions-Based Income: Brands offer a small commission to influencers with every successful sale.
A common commission rate you'll see a lot of is 10% commission. This means, if you sell a $100 product, you will make a $10 commission. Link Ninja: Link Ninja is an LTK browser extension that enables you to generate affiliate links instantly on supported brand websites.
Without LTK, says Adams, she wouldn't have a business at all. Influencers who want to work with LTK have to apply—the company's roster consists of about 200,000 people, concentrated mostly in the US.
Filling out your collaborations profile on creator.shopltk.com. Our Brand Partnerships team uses this portal to pull creator recommendations for retailers to review. Take the time to fully complete your collaborations profile. Include a thorough description of who you are and what your differentiators are as a creator.
Introduction: My name is Corie Satterfield, I am a fancy, perfect, spotless, quaint, fantastic, funny, lucky person who loves writing and wants to share my knowledge and understanding with you.
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