How to Upload a Video to Your Amazon Listing: Top 3 Proven Methods (2024)

March 04, 2022

How to Upload a Video to Your Amazon Listing: Top 3 Proven Methods (1)

How to Upload a Video to Your Amazon Listing: Top 3 Proven Methods (2)

by Sellzone

7 min read

How to Upload a Video to Your Amazon Listing: Top 3 Proven Methods (3)

Just having your product listing live on Amazon is not going to get you sales. Amazon has over 1.9 million sellers and there are definitely going to be a few of them selling the exact same, or similar, items to yours. But competition isn’t so bad if it motivates you to work harder and strive for your goals, right?

One of the ways you, as a seller, can stand out of the crowd is by adding videos to your product listing. Videos make your product come alive for customers to visualize and imagine how they will use the item. Customers also connect more deeply with you and understand your motivations behind selling. You can use videos to build an emotional connection with your audience and generate more sales. Now who doesn't want that?!

This article discusses the importance of product videos and how you can upload them to your listing.

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Why is it important to upload videos to your Amazon listing?

According to stats, advertisers who use videos for promotion earn 49% more revenue than non-visual ads. Videos capture customer attention, keep them on your page for longer and let them see your product in action. They can also go viral and increase your organic reach as customers share them on social media. Besides this, videos also help customers imagine how the product will look like in their hands and in their homes. You can create a visual story that shows customers how your product solves their problems and helps so many others just like them!

Moreover, there is still a void on Amazon as far as video listings go. Most sellers in multiple niches just don't use videos in their product listings. If you add one, your video has the power to stop the customer mid scroll and actually think about buying your product.

How to get a product video for Amazon?

The best way to make a converting Amazon product video is to deeply understand your customer’s pain points and answer all their pre-purchase questions while adding a bit of humor and style. We recommend that you get your video professionally shot so that it is to-the-point, precise and still has a movie-like quality to it! Some types of videos that you can make include:

Highlighter videos

These videos highlight the main features and demonstrate the superior quality of your product. You can use a combination of images and texts, so that the video showcases your product from all angles. You can also highlight colour options, range of items etc.

On Amazon: Highlighter video example - Keyboard

Lifestyle videos

Lifestyle video demonstrate the use of your product in real life. They showcase how to use your product and how they can improve the quality of your customer’s life. Lifestyle videos use visuals which are very glamourous, luxurious and stylish. Your customers should feel rich just by watching this video!

On Amazon: Lifestyle video example - Reusable paper towels

Comparison videos

You can use comparison videos to visually demonstrate your product’s superiority over its competitors. You can show experiments in which your product works significantly better than the competiton.

On Amazon: Comparison video example - Kitchen sponge

3 proven ways to add a video on Amazon

Amazon releases new features from time to time to help sellers to stand out. However, not all sellers can access new features. You need to have some selling experience or be an established brand to qualify. The same goes for uploading video content.

As of now, there are three ways you can upload a video to your product page:

  • Upload and manage videos yourself
  • Set up an A+ premium listing page
  • Request customer Video Reviews

Method#1: Upload and manage videos yourself

To upload your own product videos on Amazon, you first need to enroll with Brand Registry. To apply, you require an active registered trademark for your target market. The trademark indicates that your products are unique and not a copy, dropshipping, or resale enterprise. After Brand Registry approval, thethe six simple steps for video upload are:

  1. Log in to your Amazon Seller Central
  2. Select Upload and Manage Videos from the inventory tab in the top header
How to Upload a Video to Your Amazon Listing: Top 3 Proven Methods (4)
  1. Make sure the file is under the maximum size limit
  2. Click on the Upload Video button
How to Upload a Video to Your Amazon Listing: Top 3 Proven Methods (5)
  1. Now drag and drop your product video while following the amazon product video requirements
  2. Input the title and thumbnail of the video as well as the targeted ASIN
How to Upload a Video to Your Amazon Listing: Top 3 Proven Methods (6)
  1. Once the video is uploaded, review it one last time and click Submit
How to Upload a Video to Your Amazon Listing: Top 3 Proven Methods (7)

Amazon will now review it once to ensure you comply with the TOS, and it may take up to 7 business days for it to appear on your listing.

Where Will You See it?

How to Upload a Video to Your Amazon Listing: Top 3 Proven Methods (8)

Open your product detail page and check the last module of the product photos carousel.

Method#2: Set up an A+Premium Listing Page

A+ content is a product listing feature that gives sellers access to enhanced visuals and graphics that can make their products stand out. While A+ content is available for free to all sellers on Brand registry, A+ content does not have video modules to highlight product listings. However, A+ Premium content is a paid feature that lets you use videos as part of your product carousel and description to really make your product listing stand out.

Unfortunately, A+ premium content is only available to large, established brands who get an invitation from Amazon to join Vendor Central. For example, as a seller, your brand must:

  • Make $1 million or more in annual sales
  • Have a strong presence in your niche
  • Record consistent customer satisfaction and service

Moreover, A+ premium listings come with a hefty price tag that could range anywhere from $200K to $500K per product.

If you do have access to a vendor central account and you can afford A+ premium content then you can upload a video as below:

  1. Select a file transfer app such as iCloud, Google Drive, Dropbox, etc., upload the video and generate a sharing link
  2. Log in to your vendor central account and click on the Contact Us button
  3. Select the Image and Video option and click on the Video Upload Issues
  4. Now, on the Contact Us Page, follow these sub-steps:

4.1. Switch the case title with Upload Video

4.2. Paste the generated link into the describe issue field

4,3. Enter your targeted ASIN

4.4. Click on the Submit button

Amazon takes up to 74 hrs to verify if the shared video complies with Amazon’s terms of service.

Method#3: Amazon customer video reviews

The best converting and informative videos are those that come directly from your customers.. While writing a review, all customers have the option to upload a video and share their product unpacking, use and other experiences. The only downside is that, you as the seller, have no control over video content or quality. All you can do is request a video review from customers. You have to be very careful that your product meets customer expectations. Many customer review videos on Amazon are typically of damaged or failed products. To avoid this, consider using Semrush's Listing Quality Check tool for Amazon to audit your current listings and receive suggestions for immediate improvement. Set correct customer expectations while following all Amazon rules and guidelines.

Where will you see them?

How to Upload a Video to Your Amazon Listing: Top 3 Proven Methods (9)

Customer review video shorts show up on the product detail page, below the “compare with similar items” section. You can also see an upload your video option for customers over there.

How to Upload a Video to Your Amazon Listing: Top 3 Proven Methods (10)

This direct “Upload Your Video” feature is mainly used byproduct review influencers who post frequently to channels like YouTube, Instagram and Tiktok. Reviews from such celebrities add more authenticity to your brand. You can find and send free product samples to influencers in your niche and request reviews from them. Many influencers also create videos for a fee. Influencer partnership gives you some control over review video content.

Conclusion:

Videos on your Amazon product listing are a great way to differentiate yourself from your competitors. The best way for small and medium sellers to control video content is by enrolling with Brand Registry and uploading and managing your own videos. If you are not ready for Brand Registry, the second best option is to partner with social media influencers or loyal customers and request them to upload their product reviews and experiences in video form.

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Read further:

Apart from videos, Amazon A+ content, or enhanced brand content, is another feature you can use to improve your product listings. A+ content gives you access to several image and graphics modules to communicate product features at a glance. You can read more about Amazon A+ content here.

  1. Why is it important to upload videos to your Amazon listing?
  2. How to get a product video for Amazon?
  3. 3 proven ways to add a video on Amazon
  4. Conclusion:
How to Upload a Video to Your Amazon Listing: Top 3 Proven Methods (2024)

FAQs

Can I add a video to my Amazon listing without brand registry? ›

The only way you can add a video to your Amazon listing without having Amazon Brand Registry is to use third-party services or platforms like Fiverr and Jungle Market. By simply searching “add a video to Amazon listing” on Fiverr you can find multiple Amazon vendors offering this service.

Can a seller upload video on Amazon? ›

How To Upload a Video to Seller Central. To upload a video for your product go to Seller Central. Hover over the “Inventory” tab and then select “Upload and Manage Videos.” From this page, you can begin the process. Again, select Upload Video or drag and drop your video from your computer.

Can anyone upload a video on Amazon? ›

Creators can upload their own videos to Amazon's Prime Video and generate royalties based on the hours streamed. Video-makers have several options to monetize: videos can be rented, owned, or they can be free and ad-supported.

Can I become a millionaire from Amazon FBA? ›

Becoming a millionaire through Amazon FBA is not going to happen overnight. If you are willing to put in the effort, there is no reason why you can't achieve this level of success. You need to build a brand that customers can trust and that they will want to buy from again and again.

Can you make 6 figures with Amazon FBA? ›

It's arguably a better marketplace than eBay in which to set up a store if you plan to sell new goods. Building an FBA business is also a great way to create a profitable asset that can scale to a six- or even seven-figure value.

Does Amazon FBA report to IRS? ›

Internal Revenue Service (IRS) regulations require that U.S. payment processors, including Amazon Payments, file a Form 1099-K to report unadjusted annual gross sales or payment volume information for customers that meet both of the following thresholds in a calendar year: More than $20,000 in gross payment volume.

How many videos can I have on my Amazon listing? ›

You can have up to 6 videos on your Amazon listing. The detail page will prioritize the most recently uploaded video so make sure to upload the most important one first! Can I add external links to my Amazon product video? No, you can not include any links that direct customers away from the product detail page.

How long can Amazon listing videos be? ›

The ideal length for Amazon product videos is less than one minute, but it can be longer. However, once you've gone beyond two minutes, your video won't have the impact or attention you'd like. The best rule of thumb is: the shorter, the better. In a script for a one-minute video, every word and image count.

Can you use videos in marketplace? ›

You can use the video format in Facebook Marketplace to show off your product, service or brand in new ways. Include movement and sound to capture attention quickly and show unique features of a product or tell your brand story.

Does Amazon do video verification? ›

This is a new, optional way for prospective U.S.-based sellers to complete the identity verification process prior to selling in Amazon's U.S. store. If prospective sellers prefer, they can complete the identity verification step though the current process of an in-person video call.

How much does Amazon pay for video content? ›

You will receive 50% of net revenue for the episode and season purchases. We issue payments approximately 90 days after the end of the month in which the revenue event occurred.

How much does it cost to upload to Amazon? ›

While publishing a paperback on Amazon is itself free, the book retail giant does charge you a printing fee for every order. This fee starts from 0.85 USD per book and can vary depending on the ink used and the size of the book.

Does Amazon charge extra for video? ›

Amazon Prime Video is included with Amazon Prime, a membership where Amazon customers pay a regular fee so they can receive faster shipping, as well as other perks such as access to Amazon's music streaming service.

Is Amazon FBA profitable in 2023? ›

Summary – Is Amazon FBA Still Worth It In 2023? Yes, it's still an excellent opportunity to start a sustainable, scalable business in 2023 and beyond. The e-Commerce market is moving in the right direction for brand-new sellers.

Can you make a living off FBA? ›

It doesn't matter whether it's a hobby, your side hustle, or full-time income – you want your Amazon FBA business to be making you money and it can. Selling on Amazon FBA in 2021 is still worth it, there is plenty of money to be made if you go about it the right way.

How much does the average person make on FBA? ›

If numerical figures are what you're looking for, Amazon FBA sellers earn average monthly sales of $1,000 to $25,000. However, sales don't always mean profits. After deducting all the bills, product orders, shipping, and Amazon fees, you may even find that the profit margin is below average (if you have any).

Do you need a LLC for Amazon FBA? ›

In short, no. You do not need an LLC to sell on Amazon. You can start selling immediately under your name as a sole proprietor. If you are beginning to explore ecommerce and want to test the waters of selling on Amazon, having a sole proprietorship is perfectly fine.

Is Amazon FBA a passive income? ›

Working with Amazon FBA is a relatively passive income source. However, you're still responsible for sourcing goods to send to the platform's warehouses. Other methods, such as Amazon FBM, require much more time and effort, so we cannot call them so.

How much can you sell on Amazon without paying taxes? ›

If your business makes at least $600 in sales per year, Amazon will send you a 1099-K tax form. The 1099-K is used in preparing your taxes and contains tax information about payment card transactions and third-party network transactions.

What are Amazon product videos? ›

They are also known as product showcase videos and are so simple that you might feel your Amazon listing page is just fine without them. Just like it says in the name, you get to showcase some of the benefits and features of your product in the video.

What video format does Amazon use? ›

Videos: MP4, QuickTime, AVI, MTS, MPG, ASF, WMV, Flash, HEIF, HEVC, and OGG.

How many images and videos for Amazon listing? ›

Amazon allows you to display a maximum of 7 photos and videos per listing. In the ecommerce world, visuals are your first point of contact with potential consumers. It is important that you provide quality images which allow customers to better understand your product. Your images should be 1600px by 1600px.

Does a+ content help on Amazon? ›

A+ Content allows you to add images, text, and comparison tables to your Amazon detail page to engage readers and give them more information as they consider buying your book. Add A+ Content to your detail page to make your book stand out, connect readers with your books, and share more about your author story.

How do I upload high quality content? ›

Scroll down and find the “Mobile data use” settings, just before the “Original posts” option. The mobile data settings will open up. next to the “Upload at highest quality” option. That's it!

Do Amazon video downloads expire? ›

Viewing Period: You may stream and re-stream any video designated as included with Prime or Prime Video on its detail page. For downloaded videos, you'll typically have 30 days to begin watching the video after you download it and once you start watching it, you'll typically have 48 hours to finish watching it.

What is the best length for a marketing video? ›

30 seconds to one minute

If you have just one message or idea to share, and you want it seen by as many people as possible, 30 seconds to a minute is the best length for your marketing video.

How do I sell my video as stock footage? ›

Where should I sell my stock footage? The Internet has dozens of platforms where creators can sell stock footage, including Getty and iStock (under the same umbrella), Shutterstock, Vimeo, VideoHive, and Pond5. While all platforms give contributors a similar upload experience, some offer better rates than others.

How can you organize videos for efficient use? ›

The best way to manage your video content is to use labels and folders. Filter out similar videos from your library and sort them into folders. You should label your folders, so it's easier when you look for specific videos. Next, you can also use tags.

Can you add videos to MLS listing? ›

You can add your video tour to the MLS by copying and pasting your unbranded property page link to the MLS page. As the listing agent, however, you can log in to Zillow and switch this to the branded real estate video. After logging in, go to your dashboard and locate the listing you want to edit.

Can you upload video on Marketplace? ›

You can use the video format in Facebook Marketplace to show off your product, service or brand in new ways. Include movement and sound to capture attention quickly and show unique features of a product or tell your brand story.

What is the size of video in Amazon listing? ›

Customer Questions and Answers

The videos should ideally be in MP4 or MOV format. They should be between 10-25 MB in size and must have an aspect ratio of 16:9.

What videos should Realtors make? ›

Some popular real estate video ideas you can try include “About me,” “A day in the life,” “Client testimonials,” and “Ask me anything” in which you answer questions regular or potential clients have about you and your services.

Can I add video to my Google listing? ›

To help complete your Business Profile and make it more attractive to customers, you can add photos or videos of your storefront, products, and services. Important: Your photos show up on Google only after you verify your Business Profile.

What is not allowed on Marketplace? ›

Not a real item: Anything that isn't a physical product for sale. For example, “in search of” posts, lost and found posts, jokes and news aren't allowed. Services: Selling services (example: house cleaning) on Marketplace isn't allowed.

How do I bulk upload to Marketplace? ›

From your computer, you can use a spreadsheet or Comma Separated Values (CSV) file to upload multiple items to Marketplace at once, by using our template or uploading your own. This is a text file that contains information about the items you're listing. You can also choose to add listings manually.

Do videos increase sales? ›

Using video in marketing campaigns has shown to increase conversion rates by 34%. This is because videos are engaging, increase the time visitors spend on a page, and can also evoke a sense of trust in customers.

What type of video does Amazon accept? ›

Videos: MP4, QuickTime, AVI, MTS, MPG, ASF, WMV, Flash, HEIF, HEVC, and OGG.

How big should a 10 minute video be? ›

Recommended resolution: For a standard video submission, we recommend a video resolution setting of VGA. At this setting, a 10-minute video will produce a file size of approximately 240 megabytes. Maximum resolution: The recommended maximum video resolution is High Definition (HD).

How many videos can you add to Amazon listing? ›

How many videos can I add to my product listing? You can display up to 10 videos provided that there are less than six images in the Image Block of the Detail Page. The Image Block block always displays the most recent video upload.

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