How to Write Discount Offers: Best Practices and More (2024)

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How to Write Discount Offers: Best Practices and More (1)

Isaiah RendorioProduct Marketing Manager, Campaigns

Writing an effective discount offer can mean a significant increase in conversions, and it's not just about how steep the discount is. Learn more.

How to Write Discount Offers: Best Practices and More (2)Jan 11, 2022

How to Write Discount Offers: Best Practices and More (3)9 min. read

How to Write Discount Offers: Best Practices and More (4)

Isaiah RendorioProduct Marketing Manager, Campaigns

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How to Write Discount Offers: Best Practices and More (2024)

FAQs

How to Write Discount Offers: Best Practices and More? ›

Get 20% off your first purchase with [company name]. Shop now to start saving!” This is an excellent example of a discount message for first-time customers. You could send it to people who just subscribed to your text or email list.

What is a polite way to ask for more discount? ›

Be Firm and Persistent – Be confident in your way of asking. Say, “Will you give me 10% off my purchase since I'm buying two pairs of pants? That would help me afford this and be able to buy both” rather than “Do you think I'd maybe be able to get a little discount? If it's ok with you?” Be firm!

What do you say when offering a discount? ›

10 sample replies to customers asking for discount
  1. “How much do you have in mind?” ...
  2. “Is price your only objection?” ...
  3. “Could you give me some background on this request?” ...
  4. “Absolutely, we'll talk about pricing, but let's talk about how we can bring value to you first.”

How do you tell a customer you are giving them a discount? ›

You can say: “I appreciate your request for a discount. Before we talk about it, I want to understand your priorities and what you're looking for from our product. I want to provide the best recommendation for you and an accurate price estimate.”

What is an example of giving discount? ›

For example, a store may offer a 50% discount on particular products. Businesses can use discounts to shed unwanted inventory, promote new items for sale or attract customers. These discounts also provide value to the customers, who may find it easier to make these purchases due to the lower prices.

How do you offer a 10% discount? ›

Divide the original price by 100 and times it by 10. Alternatively, move the decimal one place to the left. Minus this new number from the original one. This will give you the discounted value.

What percentage discount is most effective? ›

Our main finding is that there are three sweet spots for discounts: 20%, 33% and 50%. These discounting strategies resulted in the maximum number of orders. As you can see, the general trend is for discounts to gradually attract more orders as they get closer to 20%, before falling back again.

What are the 4 types of discounts? ›

Loyalty discounts - discounts for frequent customers. Trade discounts - discounts for trading in a similar product. Cash discounts - discounts for paying in cash instead of credit. Quantity discounts - discounts that encourage purchasing more of one product.

What is simple discount example problems? ›

For example, if we agree to pay a bank $9,000 in 2 years at 6% simple discount, the bank will compute the interest: I = Prt = 9000(0.06)(2) = 1080, then deduct this from the total. So we would receive 9000 − 1080 = 7920, and we would owe the bank 9000 after 2 years.

How do you negotiate a discount with customers? ›

6 Ways to Negotiate Discounts with Customers
  1. 1) Ask the prospect why price is an issue. ...
  2. 2) Shift the conversation from price to value. ...
  3. 3) Offer to provide additional services for the proposed price. ...
  4. 4) Agree to a deal with different terms. ...
  5. 6) Agree to a discount only if the customer gives something in return.

How do you give a 40% discount? ›

How to calculate percent off?
  1. Divide the number by 100 (move the decimal place two places to the left).
  2. Multiply this new number by the percentage you want to take off.
  3. Subtract the number from step 2 from the original number. This is your percent off number.
Jan 9, 2023

Is 20% or $20 off better? ›

If a product is priced at above $100, use an 'amount off' discount (e.g. $20 off). If it's priced at below $100 use a 'percentage off' (e.g. 20% off). People will be more likely to buy.

What are reasonable discount rates? ›

An equity discount rate range of 12% to 20%, give or take, is likely to be considered reasonable in a business valuation.

What is a fair discount? ›

More Definitions of Fair Market Value Discount

Fair Market Value Discount means a percentage rate equal to 99%, or such other rate as determined by the Originators from time to time.

What is the most common type of discount? ›

Percentage Discount: This is the most common type of discount, where a percentage of the regular price is deducted from the selling price. For example, a 20% discount on a product that costs $100 will bring the price down to $80.

How do you respond when a customer asks for a discount? ›

How to Respond to Discount Requests: 8 Effective Responses
  1. Clearly Demonstrate Your Value.
  2. Add More Value to the Deal.
  3. Ask “Why?”
  4. Quid Pro Quo.
  5. Ask the Prospect's Opinion.
  6. Offer a Month-to-Month Option.
  7. Explain Why You Don't Offer Discounts.
  8. Reschedule Your Conversation.

How do you offer a discount to a customer in an email example? ›

Sample Email to Offer Discount with Promo Code

As a valued customer of [company], we wanted to extend a special offer to you. For a limited time, we are offering a [percentage] discount on all of our [products/supplies]. Simply use the promo code [code] at checkout to redeem your discount.

How do you explain discounts? ›

Summary: Stores often sell goods for a discounted price. Typically, a store will discount an item by a percent of the original price. The rate of discount is usually given as a percent, but may also be given as a fraction. The phrases used for discounted items include, " off," "Save 50%," and "Get a 20% discount."

What do you say when a customer asks for a lower price? ›

You could say, “This is the best price we can do for the scope of services we're offering. Now if you want less scope, we could certainly reduce the price. If you want to add scope, we could reduce the price as well to the extent that it afforded us an additional economy of scale.

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