How We're Getting to Zero Waste - Patagonia Stories (2024)

Recycling has come a long way, but has a long way to go. Sorting our paper, cans and bottles has become second nature for good green-leaning citizens, and many communities have expanded curbside recycling programs to include food and other compostables. But nationwide, Americans only recycle about a third of the 250 million tons of municipal solid waste we produce every year.

That’s right: even though “recycling” has been a household word for decades now, two-thirds of our waste still goes to the dump or incinerator. Obviously we have to do better, but how much better can we do? Can we cut it to 50 percent? Twenty percent? How about aiming for zero?

Zero Waste might sound impossible to achieve, but many communities are well on their way. The New York Times reports that in the U.S., the Zero Waste movement is strongest on the West Coast. San Francisco keeps 78 percent of its waste from the dump, and is on track to hit 90 percent by 2020. Portland and Seattle are on the same path. In a new report, the Global Alliance for Incinerator Alternatives (GAIA) tells inspiring stories – OK, inspiring to a trash geek like me – of communities from Spain to Taiwan that have embraced the Zero Waste agenda.

GAIA defines Zero Waste as doing all we can to prevent waste in the first place, then ensuring that discarded materials are safely and sustainably returned to nature or manufacturing. To get there we have to look beyond recycling our paper, glass and cans. Take, for example, clothes.

Old clothes and other textiles are a big part of the waste stream. Each American throws away 68 pounds of clothing and textiles a year. In Recycling Reconsidered, Samantha MacBride says we throw away about the same amount of textiles as we do glass. But because glass gets a lot of attention and is picked up at the curb, we recycle about twice much glass as textiles.

We used to be excellent textile recyclers. In the 18th and early 19th centuries, nearly all textiles were recycled into cleaning rags, batting or to make paper. Now clothing that’s reached the end of its useable life usually ends up in the trash. Each of us can do our part – donating or reselling used clothes, for example – but to change the big picture we have to push the clothing manufacturers to step up.

I’m all for personal responsibility, but we can’t reach Zero Waste through individual action alone. To really close the loop on recycling Stuff, manufacturers need to design products to be more durable and more recyclable in the first place, and then support infrastructure for reuse and recycling for when we’re done with the Stuff.

Patagonia, glad to say, is leading the way on this. Patagonia facilitates the repair and reuse of its clothing first and then, when it’s really at the end of its life, will take it back for recycling. They’ll use it to make some other product or figure out another way to recycle it. Let’s hope their example will inspire other clothing manufacturers. It’s another step on the road to Zero Waste.

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The Common Threads Initiative is a partnership between Patagonia, our customers and eBay to make, buy and use clothes more sustainably, with the ultimate aim of keeping the clothes we sell from ever reaching the landfill. Take the pledge and tell a friend. When you do, you can opt in to have Annie’s next editorial delivered right to your inbox
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How We're Getting to Zero Waste - Patagonia Stories (1)

How We're Getting to Zero Waste - Patagonia Stories (2024)

FAQs

How We're Getting to Zero Waste - Patagonia Stories? ›

Patagonia

Patagonia
Patagonia, Inc. is an American retailer of outdoor recreation clothing. It was founded by Yvon Chouinard in 1973 and is based in Ventura, California. Patagonia operates stores in more than 10 countries globally, as well as factories in 16 countries. Patagonia, Inc.
https://en.wikipedia.org › wiki › Patagonia,_Inc
facilitates the repair and reuse of its clothing first and then, when it's really at the end of its life, will take it back for recycling. They'll use it to make some other product or figure out another way to recycle it. Let's hope their example will inspire other clothing manufacturers.

How does Patagonia reduce waste? ›

By using both synthetic and natural fibers made from pre-consumer and postconsumer waste, we are limiting our dependence on raw materials and reducing carbon emissions. Less than 1% of used clothing is recycled into new clothing every year. Less than 1% of used clothing is recycled into new clothing every year.

How can we reach zero waste? ›

Reduce Reuse Recycle: 21 Ideas to Help You Reduce Waste at Home
  1. Bulk Goods are the ULTIMATE Eco friendly products. ...
  2. NO Plastic Bottles. ...
  3. Invest In a Set of Cloth Produce Bags. ...
  4. Avoid Produce That's Wrapped in Plastic. ...
  5. Support Your Local Farmer. ...
  6. Avoid Single-Use Plastics. ...
  7. Ditch the Tea Bags. ...
  8. Green Up Your Closet.
Jan 16, 2024

How can we move towards zero waste? ›

absolute minimum, without needing to live a spartan or self-denying life.
  1. Refuse. You can start working on your waste footprint by refusing the unneeded. ...
  2. Reduce. As well as refusing unnecessarily wasteful items, it's an excellent strategy to. ...
  3. Reuse. ...
  4. Recycle. ...
  5. Rot.

How do you get zero solid waste? ›

There are 4 key principles of zero waste:
  1. Refuse what you do not need – simple as that.
  2. Reduce what you do need, including food waste. Did you know that nearly 80% of household waste consists of organic leftovers, like food? ...
  3. Reuse what you already have. ...
  4. Recycle what you cannot refuse, reduce, or reuse.
Nov 21, 2022

How much waste has Patagonia saved? ›

Patagonia reduced landfill waste by 170,000 pounds over the course of a single season just by changing its garment paper hang tag process. Patagonia urges retailers to use technology to reduce single-use materials. Want to help the environment? Start small and use technology, according to Patagonia Inc.

How we're reducing our carbon footprint Patagonia? ›

The Ways We Cut Our Carbon
  1. Get oil out of our clothes. Our Materials.
  2. Make products based on Environmental Profit & Loss. Our Metrics.
  3. Clean up every part of our business. Our Supply Chain.

What are the 5 steps of zero waste? ›

We have created an easy to follow guideline on the 5 R's of Zero Waste Living: Refuse, Reduce, Reuse, Recycle, and Rot. Using this educational information can help make a difference by incorporating small changes into your daily lives in the office and at home. Together we can promote a more sustainable future!

How can we reduce waste? ›

Ways to reduce the amount of waste you create
  1. Only buy what you need, and use what you buy.
  2. Buy loose fruit and vegetables and avoid items that are heavily packaged.
  3. Sign up to paperless billing or banking.
  4. Buy products with refillable packaging.
  5. If you are able, try home composting your food waste.

What are 5 items you can reuse and how? ›

25 Things You Can Reuse At Home
  • Old CDs make funky coasters! ...
  • Melt the remains of a lipstick together with a small pot of lip balm - makes a great lip gloss!
  • Make a tin can telephone. ...
  • Create ice blocks for your esky - fill up old milk cartons with water and freeze them.
  • Want to keep the kids amused?

How is zero waste different from recycling? ›

Zero Waste Is More Than Just Recycling

Building a Zero Waste community is bigger than just changing individual behavior, and it's bigger than just recycling or composting. Zero Waste addresses the entire social system of how we make, consume, and dispose of our “stuff.”

How is Patagonia saving the environment? ›

By 2025, we will eliminate virgin petroleum material in our products and only use preferred materials. We're reducing our reliance on fossil fuels by creating products with recycled polyester, like our Better Sweater® jackets.

Is Patagonia actually environmentally friendly? ›

Since 87% of Patagonia products are made with recycled materials, and they continue to improve on this and their transparent about it, it's pretty easy to call them one of the most sustainable outdoor apparel brands when it comes to their materials.

How has the Patagonia Worn Wear Program helped to reduce waste and extend the life of Patagonia products? ›

What is Patagonia's Worn Wear? Worn Wear is a program set up by the outdoors brand Patagonia, which aims to keep clothing and gear in action for longer by means of repair, recycling garments beyond repair, and by creating a market for second hand Patagonia garments, on their online store.

Does Patagonia recycle their clothes? ›

Worn Wear seeks to repair and reuse Patagonia garments to extend their useful life, which is the most effective way to reduce the environmental footprint of our clothing. Not every product returned to us is suitable for continued use, however, and if we cannot repair or reuse the product, we will recycle it.

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