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‘Hygge’ is the Danish way of living. To embrace hygge (pronounced ‘hue-gah’) is to create an atmosphere of warmth, wellbeing, and cosiness, to feel at peace and able to enjoy simple pleasures and be in the moment. Think candles, soft blankets, and earthy tones. Heavenly, right?
With this as their philosophy, it’s no wonder that the Danes are ranked as some of the happiest people in the world. They are also ranked as some of the most fashionable people in the world! Channelling hygge into their way of dressing, the coveted Danish style is relaxed, minimalistic, and uncomplicated.
Given recent events, the timing couldn’t be better for us to embrace the Danish attitude of hygge, both in our way of living, and way of dressing. Here, we share how to dress like a Dane, sustainably.
Quality over quantity
The Danish are champions of the capsule wardrobe—having a small number of quality items that go well together, as opposed to a bulging, mismatched collection of clothing.
If you’re looking for quality basics, look no further than Copenhagen-based brand, Woron. They produce vegan underwear and fashion basics that are fully Oeko-Tex Standard 100 certified, such as this high neck top—a wardrobe essential.
The Classic T-shirt Cois another favourite of ours for their GOTS certifiedtees.
The Classic T-Shirt Company
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Monochromatic, earthy tones
Channelling their relaxed attitude into fashion, and inspired by the colours of the natural environment, a Danish wardrobe features mostly monochromatic, earthy tones and a LOT of black. This creates a functional, well-coordinated wardrobe that is easy to work with. Use black as a base to create the sleek, minimalistic style the Danish are known for.
Filippa K champions this style philosophy perfectly with their beautifully simple, monochromatic pieces. Check out their core collection for long-lasting wardrobe staples that you can return to day after day, made from organic cotton and linen and recycled off-cuts.
Relaxed silhouettes and cosy textures
The hygge philosophy is centred around creating a cosy, peaceful environment—so uncomfortable and unpractical clothing is not welcome! Instead, Danish style features relaxed silhouettes and beautiful textures to create a minimalistic, yet comfortable, vibe. Think wide-legged trousers, relaxed dresses, and oversized knitwear.
Know The Origin is our go-to for relaxed staples, such as their Lodi Dress, and you can’t go past Kowtowfor their androgynous silhouettes and oversized knitwear.
Practical, quality footwear
Cycling is one of the most popular forms of transport for Danes, so practical footwear is essential. In winter, this means (vegan) leather boots that will keep feet toasty and warm, such as the unisex Harley Black Lace Up from nae, or theWeekend BootfromAlice + Whittles.
In summer, opt for a simple, flat-heeled sandal or white sneaker—perfect for a hygge afternoon spent with friends at the park. Our sustainable picks? AnyVEJAsneakers or the espadrillesfrom Will’s Vegan Store.
And finally—a crisp, white shirt
Perhaps one of the most fundamental items of a Danish wardrobe, a classic white shirt is comfortable, minimalist, and easy to wear dressed up or down. We love theUNELMAA ShirtfromArmedangelsandCARPASUS for their wide range of unisex shirts in the perfect cut.
Editor's note
Feature image via Unsplash, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. We love to recommend some of the best sustainable brands, rated ‘Good’ or ‘Great’. We also encourage shopping pre-owned as another great way to reduce the impact of our fashion choices. Use ourdirectory to search thousands of rated brands.
As an enthusiast deeply immersed in the world of sustainable fashion and lifestyle, my expertise is grounded in a comprehensive understanding of the principles and practices that define a mindful approach to living. I have delved into various aspects of eco-conscious living, from sustainable clothing choices to creating an atmosphere of warmth and well-being in daily life. With a commitment to quality over quantity, I've explored the nuances of capsule wardrobes and the impact of our fashion choices on the environment.
Now, diving into the article, let's break down the key concepts and offer insights:
1. Hygge Lifestyle:
- Definition: Hygge is the Danish way of living, emphasizing warmth, well-being, and cosiness.
- Application: Creating an atmosphere that allows one to enjoy simple pleasures and be present in the moment.
- Elements: Candles, soft blankets, earthy tones contribute to the hygge ambiance.
2. Danish Fashion Philosophy:
- Style Characteristics: Relaxed, minimalistic, and uncomplicated.
- Timing: The article suggests that embracing the Danish attitude of hygge in both living and dressing is particularly relevant given recent events.
3. Sustainable Fashion Tips:
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Quality Over Quantity:
- Emphasis on a capsule wardrobe with a small number of high-quality items.
- Recommendation for Copenhagen-based brand Woron, known for vegan and Oeko-Tex Standard 100 certified fashion basics.
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Monochromatic, Earthy Tones:
- Danish wardrobe features mostly monochromatic, earthy tones and black for a functional, well-coordinated look.
- Filippa K highlighted for their simple, monochromatic pieces made from organic materials.
-
Relaxed Silhouettes and Cosy Textures:
- Danish style features relaxed clothing with wide-legged trousers, relaxed dresses, and oversized knitwear.
- Recommendations include Know The Origin and Kowtow for relaxed staples and androgynous silhouettes.
-
Practical, Quality Footwear:
- Given the popularity of cycling in Denmark, emphasis on practical footwear.
- Recommendations for (vegan) leather boots for winter and sustainable picks for summer, including VEJA sneakers and espadrilles from Will’s Vegan Store.
-
Crisp, White Shirt:
- A classic white shirt is considered a fundamental item in a Danish wardrobe for its comfort, minimalism, and versatility.
- Recommended brands include Armedangels and CARPASUS for their range of unisex shirts.
Conclusion:
- The article encourages a sustainable approach to fashion, aligning with the Danish lifestyle philosophy.
- It highlights specific brands that adhere to ethical and eco-friendly standards, promoting a conscious and mindful wardrobe.
By understanding and applying these principles, individuals can not only adopt the Danish sense of hygge but also contribute to a more sustainable and ethical fashion industry.
