Channels such as Louis Vagon and Demohot produce videos with hypebeasts that generate hundreds of thousands, if not millions, of views and frequently appear on the trending section of YouTube.
2022, Sarah Shannon, quoted in Johannes Reponen, "A Wealth of Feedback: Interview with Sarah Shannon, Editorial Director of Vogue Business", in Insights on Fashion Journalism (eds. Johannes Reponen & Rosie Findlay), page 54:
A freelancer pitched a piece about Indian hypebeasts—whether companies like Nike and Adidas can connect with them locally, as all the hypebeasts in India are buying their Supreme and Palace and, you know, Nike Air Jordans online from overseas.
What does hypebeast mean? A hypebeast is a mostly derogatory slang word for someone, usually a man, who follows trends in fashion, particularly streetwear, for the purpose of making a social statement.
Wiktionary is a multilingual, web-based project to create a free content dictionary of all words in all languages. It is collaboratively edited via a wiki, and its name is a portmanteau of the words wiki and dictionary.
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