According to a survey by Rakuten Insight on online shopping behavior in India conducted in June 2022, 34 percent of consumers stated that the main reason for the decrease in online purchasing was that they started shopping more in physical stores because of no COVID-19 restrictions. In contrast, 19 percent of consumers stated that the items they wanted to buy were either not available or out of stock.
India: decline in online purchases 2022 | Statista (2024)
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