Based on the design of the Taycan 4S Cross Turismo, Porsche said in a press release that it has built world-famous K-pop idol Jennie’s dream car, featuring a “Jennie Ruby Jane” customised logo created by the artist herself.
Jennie Ruby Jane or Jennie is a member of the South Korean all-girl group BLACKPINK, proving her global influence by joining hands with Porsche Korea as part of the Sonderwunsch programme to create the Taycan 4S Cross Turismo for Jennie Ruby Jane — the car’s official name. And, it is a sight to behold!
The vehicle boasts her unique personal style and will officially see the light of day at ‘the Sonderwunsch Haus’ with the beginning of the Born Pink world tour of BLACKPINK in Seoul.
Here are all the details about the Porsche Taycan 4S Cross Turismo for Jennie
The most prominent features
The Porsche Taycan 4S Cross Turismo has a metallic black exterior with exclusive Meissenblue rims. While the driver’s door bears electric lettering, the B-pillars have ‘paint to sample’ special blue-coloured cloud logos. One can find the model name on the back of the sports car.
The front door carries a highlighted “Jennie Ruby Jane” lettering and “NiNi” — the artist’s nickname — on the rear doors with current 911 generation (Type 992) Porsche typography. The wheel hub covers feature the singer’s name and “Sonderwunsch.”
The spectacular interior features a combination of black, crayon and Meissenblue. Lending an elegant touch to the car are the seats and the dashboard top in crayon, with subtle Meissenblue accents to other parts of the car, including door panel trim, the borders of the air vents, the cup holders and the top centre marking of the steering wheel rim. Clouds designed by Jennie grace the headrests and the indoor car cover.
Porsche and Jennie’s collaboration
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Talking about the collaboration, Alexander Fabig, vice president of Individualisation and Classic at Porsche, said, “Jennie had very specific images of her dream Porsche. The collaboration was accordingly intense and inspiring.”
He added, “Working together with international customers on these special projects is particularly exciting and enriching. In this case, we were also faced with interesting challenges that motivated us as a team to be able to make even the most creative wishes come true.”
Grant Larson, project manager for special projects who is responsible for Sonderwunsch work, said, “As an artist, Jennie is used to creative collaborations. She even brought a mood board to our meeting that visualised the initial ideas and reflected their reception.”
Meanwhile, Jennie said, “Being able to collaborate so intensively on my own very personal Porsche was an amazing experience.”
“I’m especially proud of having designed the visualisation of the clouds. I spend a lot of time travelling around the world – the sky and the clouds are my travelling companions and a beautiful symbol of these unique experiences. This is why I feel a special connection to them and am so passionate about photographing these nature motifs,” the artist added.
The working experience was exciting and Jennie’s creativity and commitment impressed everyone, including Holger Gerrmann, CEO of Porsche Korea.
About Jennie and BLACKPINK
Managed by YG Entertainment, BLACKPINK debuted in 2016 with the team members Jisoo, Lisa, Jennie and Rosé. With hits like “Whistle,” “BOOMBAYAH,” and “How You Like That,” the band has become a major hit not only in South Korea but all over the world. On 16th September, they released their second full-length album Born Pink and are currently preparing for a world tour.
Moreover, Jennie’s first single “SOLO” in 2018 became a global hit and she is also starring in the new HBO series The Idol. With more than 70 million followers on Instagram, it is needless to say that she is one of the most popular K-pop artists. She is also a brand ambassador for fashion, beauty, food and living brands like Chanel Korea, Calvin Klein, Samsung and Adidas.
About Porsche Exclusive Manufaktur
Porsche Exclusive Manufaktur and Porsche Classic are subunits that enhance and restore timeless sports cars with absolute attention and proficient craftsmanship. The Sonderwunsch programme is dedicated to building one-off, exclusive cars co-created with customers and professionals from Porsche.
The offered expansion depends on various factors, though. While colours and materials customers request go straight to production, the implementations on Porsche classics are taken care of by the Exclusive Manufaktur.
(Hero and featured image credits: Porsche)
I'm an automotive enthusiast with a deep understanding of the industry, particularly in the realm of customizations and collaborations between luxury car manufacturers and influential figures. My knowledge extends to the intricacies of Porsche's special programs and the dynamics of partnerships with celebrities or artists. Now, let's delve into the concepts presented in the article about the collaboration between Porsche and K-pop idol Jennie for the creation of the Porsche Taycan 4S Cross Turismo.
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Sonderwunsch Programme:
- This program, mentioned in the article, is Porsche's special customization service that allows customers to create unique, one-off cars tailored to their specific desires.
- The collaboration with Jennie is part of the Sonderwunsch programme, showcasing Porsche's commitment to fulfilling even the most creative and challenging customization requests.
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Porsche Taycan 4S Cross Turismo:
- The article focuses on the Taycan 4S Cross Turismo, a variant of Porsche's electric sports car known for its performance and versatility.
- Specific details about the customized Taycan include a metallic black exterior, exclusive Meissenblue rims, and various personalized elements like the "Jennie Ruby Jane" lettering and "NiNi" (Jennie's nickname).
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Jennie's Personalization Contributions:
- Jennie actively participated in the design process, contributing her personal style to the car's exterior and interior.
- The article mentions the "Jennie Ruby Jane" custom logo created by the artist herself, as well as her influence on the color scheme, including the crayon and Meissenblue accents in the interior.
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Interior Design and Features:
- Details about the interior customization include a combination of black, crayon, and Meissenblue, with specific elements such as seats, dashboard top, door panel trim, and air vents highlighted.
- Cloud designs by Jennie adorn the headrests and the indoor car cover, adding a unique and personal touch to the vehicle.
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Collaboration Process:
- The article provides insights into the collaborative process between Porsche and Jennie, highlighting the intensity and inspiration involved in bringing Jennie's dream Porsche to life.
- Quotes from Alexander Fabig, vice president of Individualization and Classic at Porsche, and Grant Larson, project manager for special projects, shed light on the challenges and excitement of working on such unique projects.
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Jennie and BLACKPINK:
- Information about Jennie's role as a member of BLACKPINK, one of the most popular K-pop groups globally, is provided.
- BLACKPINK's global influence is highlighted, and the article mentions their Born Pink world tour.
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Jennie's Personal and Professional Achievements:
- Jennie's personal achievements, such as her hit single "SOLO" and her role in the HBO series The Idol, are discussed.
- As a brand ambassador for various fashion, beauty, food, and living brands, Jennie's influence extends beyond the music industry.
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Porsche Exclusive Manufaktur:
- The article briefly mentions Porsche Exclusive Manufaktur and Porsche Classic as subunits that enhance and restore sports cars with meticulous craftsmanship.
- The Sonderwunsch programme, discussed earlier, is dedicated to creating exclusive cars in collaboration with customers and professionals.
In summary, the collaboration between Porsche and Jennie for the Taycan 4S Cross Turismo exemplifies the intersection of automotive craftsmanship, celebrity influence, and personalized luxury through Porsche's Sonderwunsch programme.
