While not cheap, the wool coat is 100% worth the investment – just ask anyone who has one. Why? A stylish and well-made 100% wool coat will give you the versatility you never knew you needed; it will last for year upon year, and if looked after, it will keep its structure and, most importantly, its value.
While blended wool coats are an option that is incredibly popular in the world of fast fashion, they lack the `je ne sais quoi’ of an OG wool coat. Don’t forget, quality can be spotted a mile away. A structured and impeccably designed wool coat takes centre stage draped over an evening gown after a day of keeping the owner warm on the rugby sideline.
Here are nine reasons to invest in the versatility and quality of a 100% wool coat:
INVEST IN QUALITY
If you are going to purchase an expensive key piece, invest in quality. Look at the stitching, the type of buttons, the material used to create the garment, and, of course, the style. Investing in a high-quality wool coat ensures that you are getting a well-constructed and meticulously crafted investment piece. Don’t be scared to ask hard questions; not all investments are quality.
FEATURES
The quality of the type of wool used, the buttons, the lining, and the unique detailing of the cuffs and pockets add to the aesthetic appeal of the coat. The features are what take a standard seasonal coat through the decades. Features turn heads, create conversation, and most importantly, look good!
TIMELESS STYLE
An outstandingly designed wool coat will stand the test of time throughout the decades. The classic silhouette transcends trends and fashion seasons, while an exceptional cut creates elegance and sophistication in appearance. The combination of a timeless style and a classic cut allows the coat to easily manoeuvre through various occasions and changes in the wearer’s style personality.
DURABILITYAND BREATHABILITY
The durability of wool is an outstanding attribute of the material. Choosing 100% wool coupled with a cotton lining utilises the properties of both natural fibres, ensuring the coat holds its shape and allows the fibres to be as durable and breathable as possible. Alternatively, using a man-made lining or a wool blend instantly reduces the material’s breathable properties, thus holding moisture and degrading it quicker. Wool’s moisture-wicking properties work with your body temperature to keep you at the perfect temperature. With wool, durability and breathability go hand in hand.
WARMTH AND INSULATION
While a wool coat may be brought at the height of winter to provide warmth in harsh weather conditions, the variation in the quality of the coat can dramatically differ in the comfort and cosiness of the wearer. Wool fibres have natural properties that trap heat, creating a layer of insulation around the body. A coat concocted of blended fibres dissipates the ability to trap heat, creating a layer that is less than optimal in the depths of winter.
ALL-WEATHER PERFORMANCE
If you are going to purchase an expensive key piece for your wardrobe, the value surely lies in the performance of the garment. Wool coats offer excellent performance in a variety of weather conditions. Wool is naturally water-resistant, meaning it can repel light rain and snow, keeping you dry. Even when wet, wool retains its insulating properties. The winner on the day has to be wool!
EASYMAINTENANCE
Investing in quality coupled with easy maintenance is another huge benefit of a 100% wool coat. Wool coats are relatively easy to maintain with an occasional wool brush. Wool fibres have natural self-cleaning properties that repel dirt and odours, reducing the need for frequent washing. And this standout material is naturally resistant to wrinkles, so your coat will maintain its shape and look polished with minimal effort.
SUSTAINABLE CHOICE
Wool is a renewable and sustainable material. Wool from sheep used for wool coats is shorn annually without causing harm. The fibres used in wool coats are biodegradable, and choosing a cotton lining that is also biodegradable increases the sustainability of the garment. Choosing a wool coat over synthetic alternatives supports a more environmentally friendly fashion industry. It really is a no-brainer.
RESALEVALUE
High-quality wool coats tend to hold their value over time. If well maintained, it can be resold or passed down to others, making it a valuable item that retains its worth. This resale value further reinforces the idea of a wool coat being an investment rather than a mere seasonal purchase.
So, is a 100% wool coat worth the investment? You bet your bottom dollar it is! When it comes to winter outerwear, wool coats reign supreme in terms of style and functionality. A quality, beautifully curated wool coat is unsurpassable. Period. From its unmatched warmth and insulation to its durability and timeless appeal, it is worth every cent spent on one. While the upfront cost of a high-quality wool coat may be higher compared to other materials, it's important to consider the long-term value it offers. By investing in a wool coat, you're making a conscious decision to support sustainable and responsible fashion.
So, if you're contemplating whether to invest in a wool coat, we wholeheartedly encourage you to take the plunge. Embrace the cosy luxury and timeless elegance of a wool coat, and you'll be rewarded with a winter wardrobe staple that transcends trends, effortlessly elevates any outfit, and brings joy for many winters to come.
