Is Calvin Klein a Luxury Brand? Here's What You Need To Know (2024)

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We all know and love the Calvin Klein brand, with its famous jeans and underwear, but how luxurious are these pieces really, and is Calvin Klein a luxury brand?

Calvin Klein became a household name in the 1980s and 90s with its provocative jeans and underwear advertisem*nts featuring well-known models and other famous faces. Now, the high-end brand is known for its classically American style, logo-emblazoned hoodies and t-shirts, and, of course, iconic underwear with the Calvin Klein name around the waistband.

Calvin Klein may be considered a luxury brand because of its stylish and high-quality men’s and women’s clothing, and the fact it is a brand loved by celebrities, including the Kardashian family. However, some may think that the price of the clothing and the craftsmanship is perhaps not up to the same standard as other well-established luxury brands, such as Louis Vuitton, Prada, or the house of Gucci.

To determine whether Calvin Klein is a luxury brand, we are going to explore the history of this brand, the quality of Calvin Klein pieces, and some best-selling pieces from this designer brand before coming to a conclusion on the question, is Calvin Klein a luxury brand.

Is Calvin Klein a luxury brand?

The History of Calvin Klein

Calvin Klein founded his brand of the same name in 1968 alongside his childhood friend Barry K. Schwartz in New York City. Calvin Klein became a protégé of Baron De Gunzberg in the 1960s, who was a magazine editor and socialite and quickly made connections in the fashion world in New York.

This led to his first jeans line becoming a mainstream success and he was immediately recognized after showing a collection and New York Fashion Week.

Calvin Klein established Calvin Klein limited in 1968 and launched a collection of youthful and understated coats. This first Calvin Klein collection was featured in the New York department store, Bonwit Teller, and was very successful. In 1969, Calvin Klein was featured on the cover of Vogue which only brought more customers to the brand.


During the 1970s, Klein put a lot of focus into expanding his brand – in 1971, he added sportswear, blazers, and lingerie to the women’s collection, then in the mid-1970s, the now-famous jeans were added to the collection. These Calvin Klein jeans became wildly famous because of this stylish aesthetic and the CK name on the back pocket; it was claimed that in 1978 200,000 pairs of CK jeans were sold the first week they were on the market!

Calvin Klein’s design assistant claimed that he was the one that came up with the idea to put the CK logo on the clothing when she silkscreened the logo from a press folder onto a t-shirt as a present for Calvin Klein himself.

The 1980s saw the launch of Calvin Klein underwear, with a range of boxers for men and women – these would go on to earn the brand $70 million in just one year.

John Varvatos was brought in as the menswear designer in 1990, and it was during this time that the boxer briefs were created – they were quickly made famous by the 1992 print adverts featuring Mark Wahlberg just in these Calvin Klein boxer briefs.

Celebrities featuring in Calvin Klein adverts has been something the brand has done for decades, with a wide range of models and musical artists featuring in these adverts over the years, including Kate Moss, Kendall Jenner, Shawn Mendes, Bella Hadid, and FKA Twigs. The success of their jeans and underwear has made Calvin Klein a worldwide name and led the brand to grow enormously.

There are several diffusion lines under the Calvin Klein name which offer a different range of clothing at different price points. There is the Calvin Klein 205W39NYC line, which is a range of luxury ready-to-wear clothing that is shown at New York Fashion Week, and ck Calvin Klein which has a grey label and offers men’s and women’s clothing.

The Calvin Klein line offers essential, staple pieces and a range of sportswear, while the Calvin Klein Sports line offers sportswear exclusively for Macy’s. Calvin Klein Jeans is obviously the denim range, while Calvin Klein Underwear has a range of women’s and men’s underwear. There is also a home furnishings label, a collection of watches and jewelry, and a range of CK fragrances.

The Quality of Calvin Klein Items

Looking closely at the quality of Calvin Klein pieces is a great way to establish whether this American brand can be considered luxury. To determine the quality, we’re going to explore the price ranges of some products, the materials used to make them, and the craftsmanship.

1. price range

There are lots of different clothes, accessories, and homeware on offer from the brand, so we’re just going to take a look at the price range of a few of the most popular items.

The Calvin Klein jeans range between $60 and $170, which is relatively affordable, while coats and jackets are sold for between $80 and $500 and tops are on offer for between $35 and $143. The coats are unsurprisingly the most expensive as you will find that more luxurious materials are used and the construction is a little more difficult.


The women’s underwear from Calvin Klein ranges between $13 and $78, which is perfect if you are on a budget but are looking for some great quality underwear. Handbags range between $70 and $200, which is around the same price point as Kate Spade bags, while shoes are sold for between $50 and $229.

2. Materials

The materials used in Calvin Klein clothes and accessories will tell you a lot about the quality. Women’s clothing is made from a wide range of different materials, often there is a focus on organic or recycled materials to work towards a more sustainable brand.

Materials used for clothing include cotton, polyester, rayon, spandex, viscose, repreve polyester, and Tencel. Many items are cotton or polyester blends to give a little extra stretch or durability.

CK bags are made from faux leather, recycled nylon or polyester, and polyurethane – these are materials that are durable but not regarded as the most luxurious.

3. Craftsmanship

It is always really interesting to look at where designer clothing is made to determine the craftsmanship and quality. Many items from Calvin Klein are made in China, Sri Lanka, and Vietnam but there are also other pieces that are made in a specific country.

For example, all watches are made om Switzerland, jeans are made in Turkey and Tunisia, underwear is made in Kenya and Bangladesh, and scarves are made in Italy.

Although Calvin Klein’s pieces are of excellent quality, they are not going to be as high quality and luxurious as items from brands such as Gucci or Chanel that are made in Italy and France, by highly trained craftsmen.

Best Selling Calvin Klein pieces

Calvin Klein offers men’s, women’s, and children’s ranges, including clothes, underwear, and swimwear, as well as a gender-neutral collection. There are also a wide range of bags, small leather goods and shoes available so there is a lot to choose from!

We have narrowed it down to a few best-selling pieces to take a closer look at the quality and perhaps inspire you to add a few of these pieces to your shopping cart!

1. Sweatshirts & Tees
Is Calvin Klein a Luxury Brand? Here's What You Need To Know (1)

If you love the current logomania trend, then you will love this 90s Double Monogram Cropped Sweatshirt. This sweatshirt not only looks stunning, but it is also kind to the environment, as it is made from 50% recycled cotton and 50% organic cotton.

This soft and cozy sweatshirt has a retro 90s vibe, with a cropped silhouette and rib knit collar, cuffs, and hem. The front is decorated with a double CK Calvin Klein logo in white and pink – just gorgeous!

2. Underwear
Is Calvin Klein a Luxury Brand? Here's What You Need To Know (2)

Calvin Klein Underwear is also very popular, with Kendall Jenner, Mark Wahlberg, and Justin Bieber featuring in the adverts. This Calvin Klein Cotton Blend Racerback Bralette is a staple in any wardrobe – wear for days relaxing around the house, or under any sheer tops of something with a low neckline for a little extra coverage.

This racer back style bralette is made from a super soft cotton blend and is available in black, white, and grey, all with the Calvin Klein brand name around the stretch band.

3. jeans
Is Calvin Klein a Luxury Brand? Here's What You Need To Know (3)

Calvin Klein Jeans are a major part of this popular designer fashion brand, and they have been seen on countless celebrities – so why not pick some up for yourself! We love these Destructed High Rise Mom Jeans that have an effortlessly cool aesthetic.

The 90s-inspired silhouette has a high-rise waistline and tapering down to the ankle, and a vintage light blue wash. The distressing is focused on the knees and makes these jeans super fashionable and trendy. These jeans are made from cotton and pre-consumer recycled cotton to ensure they are sustainable too.

4. Handbags
Is Calvin Klein a Luxury Brand? Here's What You Need To Know (4)

This CK bucket bag is the perfect everyday handbag, with its luxurious look and versatile style. Crafted from supple, vegan-friendly faux leather in a gorgeous rich beige shade, this bucket bag has a contemporary, sleek silhouette and is finished with sparkling silver hardware.

The bag secures with a tonal drawstring, while the crossbody strap is adjustable making this bag super comfortable. The interior is unlined and fitted with a patch pocket to hold the small items you don’t want to get lost at the bottom of your bag.

5. shoes
Is Calvin Klein a Luxury Brand? Here's What You Need To Know (5)

A pair of strappy sandals are a must-have for the summer, especially if you are going on vacation – and these Calvin Klein Halena Slide Sandals are just perfect!

These sandals are made from leather and have a synthetic lining and sole, all reflective silver that catches the light and really sparkles. The delicate straps, 3-inch heel, and square toe make these slide sandals perfect for an evening out or dinner while on vacation. The silver ensures these shoes are endlessly versatile.

Conclusion – Is Calvin Klein A Luxury Brand?

Calvin Klein is an iconic American fashion designer that has created a world-famous brand that is known for clothing and underwear that really are must-have pieces.

However, if we look at the price range and materials of Calvin Klein items, we can see they are not up to the same level as the well-established luxury brands and therefore, we would classify Calvin Klein as a high-end fashion brand or affordable luxury brand. Calvin Klein sits among the likes of Tommy Hilfiger and Michael Kors in terms of affordable luxury labels, that create super stylish pieces with more affordable price tags.

But the stunning designs and iconic pieces available at Calvin Klein mean that if you are on a budget or are just getting started in the world of luxury fashion, then Calvin Klein is a great brand to head to!

We hope you found this article answering the question, is Calvin Klein a luxury brand, useful! For more luxury fashion content, check out the links below.

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Is Calvin Klein a Luxury Brand? Here's What You Need To Know (2024)

FAQs

Is Calvin Klein considered designer? ›

Calvin Richard Klein (born November 19, 1942) is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, and jewellery.

What kind of brand is Calvin Klein? ›

The company, which became famous for its designer underwear and denim lines in the 1980s, specializes in mass-market ready-to-wear clothing for all genders and age groups as well as leather products, lifestyle accessories and shoes, home furnishings, perfume/cosmetics, eyewear, jewellery and watches in the mid-price ...

Why is Calvin Klein so popular? ›

Why? Because Calvin Klein underwear is made impeccably. It is crafted to perfection, using high end fabrics and classic designs that everyone needs in their undie collection. Also, they tailor for both men and women so that everyone is included.

Is Calvin Klein better than Guess? ›

Calvin Klein's brand is ranked #413 in the list of Global Top 1000 Brands, as rated by customers of Calvin Klein. Their current valuation is $5.42B. GUESS's brand is ranked #365 in the list of Global Top 1000 Brands, as rated by customers of GUESS. Their current market cap is $1.23B.
...
Calvin Klein vs GUESS.
56%Promoters
26%Detractors
1 more row

Is Coach considered a luxury brand? ›

While the quality of Coach's products is good, they do not compare to the likes of Louis Vuitton or Hermes in terms of luxury. Considering the price point, Coach falls squarely in the middle range. It's not as affordable as Michael Kors or Kate Spade New York, but also less expensive than true luxury brands.

What is considered a luxury brand? ›

Say the words luxury brand and many labels like Armani, Dior, Balenciaga, Gucci, Louis Vuitton, Prada and Tiffany come quickly to mind. Let me define luxury. Luxury brands share these features: they are expensive, high quality and long lasting, and have a limited distribution.

Is Michael Kors and Calvin Klein the same? ›

Calvin Klein's brand is ranked #413 in the list of Global Top 1000 Brands, as rated by customers of Calvin Klein. Their current valuation is $5.05B. Michael Kors's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Michael Kors.
...
Calvin Klein vs Michael Kors.
55%Promoters
19%Passive
26%Detractors

What makes Calvin Klein brand unique? ›

Founder of Calvin Klein Ltd. His casual chic style brought American fashion into its own and onto a par with Paris. He single-handedly created the designer jeans craze of the 1970s, and then revolutionized fashion advertising in the 1980s. Today his name adorns everything from underwear to perfume.

What is Calvin Kleins target market? ›

Who is Calvin Klein's Target Audience? Calvin Klein customers are primarily the younger generation, particularly men and women between the ages of 15 and 40. However, anyone with a high income may be interested in fashion and brand trends to purchase the product of their choice.

What is the difference between CK and Calvin Klein? ›

clothing aesthetic

The most obvious difference is the aesthetic of each collection; all lines have that Calvin Klein aesthetic with sleek, paired back silhouettes, but the Calvin Klein Jeans line has more branding and logo decoration.

Is Guess considered a luxury brand? ›

In conclusion, while Guess may be a high-quality fashion brand, it only meets some criteria that define a luxury brand. The company's affordable prices, wide availability, and relatively short history make it more of a high-end fashion brand than a true luxury brand.

Are Calvin Kleins good quality? ›

They're comfy, soft and come in a HUGE variety of styles and fits to suit every modern man. Calvin Klein's underwear combines insanely good quality with memorable advertising and branding and, of course, their accessible price points.

What is below luxury? ›

Mid-luxury is a term applied in the U.S. market to fashion, vehicles, hotels, apartments, and other consumer goods and services, for brands that are not as expensive as luxury goods, but more expensive than mass market brands.

Is Ralph Lauren a luxury brand? ›

Ralph Lauren Corporation is an American publicly traded fashion company that was founded in 1967 by American fashion designer Ralph Lauren. The company is headquartered in New York City, producing products ranging from the mid-range to the luxury segments.
...
Ralph Lauren Corporation.
Flagship store on Madison Avenue
Area servedWorldwide
20 more rows

Is Burberry a luxury? ›

Burberry is a British luxury fashion house established in 1856 by Thomas Burberry headquartered in London, England. It currently designs and distributes ready to wear, including trench coats (for which it is most famous), leather accessories, and footwear.

Which brand is best for handbags? ›

Q1. Which brand is the best for handbags? Ans: Hidesign, Caprese, Baggit, Lavie are the most known brands when it comes to handbags. Other brands like Zouk, DailyObjects, Miraggio and Lino Perros are also famous.

What is the number 1 luxury brand? ›

The annual report on the most valuable and strongest luxury & premium brands Ranking
20222021Name
11Porsche
23Louis Vuitton
32GUCCI
44Chanel
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What are some cheap luxury brands? ›

20 Best Affordable Luxury Brands
  • Tory Burch. Get this on Tory Burch. ...
  • Coach. Get this on Nordstrom. ...
  • Marc Jacobs. Get this on Nordstrom. ...
  • Kate Spade. Get this on Nordstrom. ...
  • Michael Kors. Get this on Michael Kors. ...
  • Ted Baker London. Get this on Nordstrom. ...
  • Longchamp. Get this on Nordstrom. ...
  • Cult Gaia. Get this on Net-A-Porter.
Mar 10, 2022

Which is the No 1 brand in clothes in the world? ›

The top leading clothing brands in the world all have to work rigorously to maintain the position and compete to gain larger market share every year. The top 10 clothing brands in the world based on their brand value ranking in 2022 are Nike, Louis Vuitton, Gucci, Chanel, Adidas, Hermès, Zara, H&M, Cartier and UNIQLO.

Is Tommy Hilfiger the same as Calvin Klein? ›

PVH Corp., formerly known as the Phillips-Van Heusen Corporation, is an American clothing company which owns brands such as Tommy Hilfiger, Calvin Klein, Warner's, Olga and True & Co. The company also licenses brands such as Kenneth Cole New York and Michael Kors.

What brand is similar to Calvin Klein? ›

Calvin Klein's competitors and similar companies include Levi Strauss & Co., Hugo Boss, LVMH, Ralph Lauren, Guess? and Capri.

What is special about luxury brands? ›

A luxury brand's identity must capture its excellence (what does brand identity mean?), as well as its unique personality, aura and attitude, so they are careful to ally themselves with a specific cause or outlook.

Is Calvin Klein a luxury watch brand? ›

Calvin Klein watches is a luxury brand that designs and manufactures luxurious watches. The brand manufactures watches under the Swatch Group, which means all CK timepieces feature high-quality and genuine Swiss movements.

Who buys Calvin Klein? ›

NEW YORK (CBS.MW) -- Phillips-Van Heusen Corp. inked a deal late Tuesday to acquire Calvin Klein Inc., the fashion house known for its pricey jeans and other apparel, for more than $400 million in cash and stock.

Who is Prada target? ›

The target market for Prada's products are men and women ages 18-32. shopping. Prada's online store is also well-organized and easy to navigate while also reflecting the standards of Prada as a luxury brand. Process Prada carefully selects high-quality raw materials for the production of their goods.

What is the best ck cologne? ›

1. Best Overall Calvin Klein Cologne: Eternity. There are ages, and then there's Eternity. Of all the best Calvin Klein colognes, this is the one you'll hear people say they've been wearing for 20 years.

Is CK be good for men? ›

CK be by Calvin Klein is a Floral Woody Musk fragrance for women and men.

What does the logo ck mean? ›

Calvin Klein Logo History and Evolution

The CK emblem is one of the best fashion labels of all time has always kept the principle of minimalism and clarity at the forefront. The Calvin Klein logotype is written in lightweight sans-serif font since the brand's launch because the people were the main focus.

Is Tommy Hilfiger a luxury brand? ›

Tommy Hilfiger, originally known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American luxury clothing company that creates clothing, footwear, accessories, fragrances, and home furnishings.

Which is better Gucci or Guess? ›

Gucci's brand is ranked #52 in the list of Global Top 100 Brands, as rated by customers of Gucci. GUESS's brand is ranked #365 in the list of Global Top 1000 Brands, as rated by customers of GUESS. Their current market cap is $1.21B.
...
Gucci vs GUESS.
59%Promoters
18%Passive
23%Detractors

Is Tory Burch considered luxury? ›

Both Michael Kors and Tory Burch are considered affordable luxury lifestyle brands, or premium brands as they sell high-quality, fashionable pieces.

What stores are considered designer? ›

What are the top designer clothing brands? The top 10 designer clothing brands are Louis Vuitton, Gucci, Chanel, Dior, Balenciaga, Armani, Yves Saint Laurent, Burberry, Hermès, and Prada.

Is Tommy Hilfiger a designer? ›

TOMMY HILFIGER is one of the world's leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.

Is YSL considered designer? ›

Since its inception, Yves Saint Laurent has held influence both inside and outside the fashion industry. Over the years, its founder, the couturier Yves Saint Laurent secured a reputation as one of the 20th century's foremost designers and personalities.

Is Ralph Lauren designer? ›

Fairchild Honor and the British Fashion Award, recognizing his legendary and creative vision. Ralph Lauren is also the first American designer to have been awarded an Honorary Knight Commander of the Most Excellent Order of the British Empire (KBE).

What is considered luxury clothing? ›

Luxury brands share these features: they are expensive, high quality and long lasting, and have a limited distribution. You can wear a luxury brand garment several years after purchase and still get admiring glances. That's because the design itself of a luxury garment is often futuristic and pleasing.

Is Lauren Ralph Lauren a luxury brand? ›

Ralph Lauren Corporation is an American publicly traded fashion company that was founded in 1967 by American fashion designer Ralph Lauren. The company is headquartered in New York City, producing products ranging from the mid-range to the luxury segments.
...
Ralph Lauren Corporation.
Flagship store on Madison Avenue
Area servedWorldwide
20 more rows

Is Lacoste considered luxury? ›

Lacoste is what some would call an accessible luxury brand. Their products are relatively expensive compared to what the average Joe would pay, but they are not so expensive that most people cannot afford them. One could call it a low-end designer brand. Lacoste gets some popularity from being associated with tennis.

Where does Burberry rank? ›

Compare Burberry versus Gucci for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 60 employees and customers of Burberry and 265 employees and customers of Gucci. Burberry's brand is ranked #359 in the list of Global Top 1000 Brands, as rated by customers of Burberry.

What's the difference between YSL and Saint Laurent? ›

YSL and Saint Laurent both have their own logo variations, but it is the same brand. The difference is the luxury fashion branch of the brand is officially called Saint Laurent Paris.

Is there a difference between Ralph Lauren and Polo Ralph Lauren? ›

Ralph Lauren Polo and South African Polo are two different brands owned by two different companies and they are not affiliated with each other. The Ralph Lauren brand is an international brand by an American designer and the South African Polo brand is locally owned by L.A Group LTD.

What is the high end Ralph Lauren? ›

Purple Label is the top-end Ralph Lauren label, and by far the most expensive. This label is home to the most premium Ralph Lauren products, made from superior materials and often in smaller runs.

Why is it called a polo? ›

From polo +‎ shirt; so called because they were initially modeled on the type of shirt worn from the 1920s by polo players.

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