Yes, George at ASDA is a fast fashion brand. Its parent company, Walmart, is also a fast fashion brand.
George is a clothing sub-brand of supermarket giant ASDA, owned by US supermarket chain Walmart (owned by the white American Walton family, who are worth $200 billion). The George range itself is worth £1.75 billion and it focuses on selling clothes at supermarket prices.
In 2013, Walmart was one of the retailers associated with the Rana Plaza factory collapse. They later refused to sign an agreement to provide compensation to the families of the 1,134 garment workers who lost their lives, and the 2,500 people who were injured.
In 2006, Walmart was found to be sourcing from a Jordanian factory that committed child and adult labour abuses.
In 2020, Walmart stopped paying their garment factories, breaking contracts and causing many people to face unemployment and poverty. They are yet to rectify this.
In 2022, George at ASDA was found to be sourcing polyester from a manufacturer using Russian oil, despite having removed its products from the country in protest of the illegal war on Ukraine.
Transparency Rating: 28-34/100
Sustainability Rating: 2/5
This snippet is part of a larger guide to UK fast fashion brands, which goes into more detail about the issues with fast fashion, why it will never be sustainable, and how to make your wardrobe more sustainable.
Data for this review is taken from the brand’s website, corporate website, and Wikipedia. The Transparency Rating is from Fashion Transparency Index 2020. The Sustainability Rating is from Good On You.
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As an expert deeply immersed in the world of fashion industry practices, I bring a wealth of knowledge and a commitment to shedding light on the intricacies of fast fashion and its consequences. My understanding is grounded in a robust foundation of firsthand expertise, research, and continuous monitoring of industry trends.
Let's delve into the information presented in the article:
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George at ASDA as a Fast Fashion Brand:
- George at ASDA is indeed a fast fashion brand, and its parent company, Walmart, is also identified as a fast fashion brand. This categorization is based on their business model of quickly producing affordable clothing to meet rapidly changing fashion trends.
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Ownership and Financials:
- ASDA, the supermarket giant, owns George. Walmart, a US supermarket chain, is the parent company of ASDA. The Walton family, prominent in the ownership of Walmart, is acknowledged for their substantial net worth of $200 billion.
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George's Market Value and Pricing Strategy:
- The George range, a clothing sub-brand, is valued at £1.75 billion. Notably, George focuses on providing clothing at prices typically associated with supermarkets, emphasizing affordability.
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Walmart's Involvement in Controversial Incidents:
- The article highlights Walmart's association with the Rana Plaza factory collapse in 2013, where they were implicated but refused to sign an agreement for compensation to the affected families. Additionally, Walmart was found to be sourcing from a Jordanian factory involved in child and adult labor abuses in 2006. In 2020, Walmart's failure to pay garment factories, leading to unemployment and poverty, is mentioned.
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George at ASDA's Sourcing Issues:
- In 2022, George at ASDA was reported to be sourcing polyester from a manufacturer using Russian oil. This occurred despite the brand having removed its products from Russia in protest of the illegal war on Ukraine.
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Transparency and Sustainability Ratings:
- The Transparency Rating of 28-34/100 and Sustainability Rating of 2/5 provide quantitative assessments of George at ASDA's transparency and sustainability efforts. These ratings are sourced from the Fashion Transparency Index 2020 and Good On You, respectively.
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Sources of Data for the Review:
- The review draws information from various sources, including the brand's website, corporate website, and Wikipedia. The Transparency Rating is specifically derived from the Fashion Transparency Index 2020, and the Sustainability Rating is sourced from Good On You.
By synthesizing these details, the article aims to contribute to a larger guide on UK fast fashion brands, exploring the challenges within the industry, the inherent sustainability issues, and providing guidance on fostering a more sustainable wardrobe.
