If you’re wondering, “Is Morphe cruelty-free?” you’ve come to the right place. At Conscious Bunny, we’re dedicated to providing thorough and reliable information about various brands. We research whether Morphe is cruelty-free, vegan, clean, and conscious. Additionally, we examine if a brand is sustainable, contributes to the community, and considers allergens in its products.
The world of cruelty-free, vegan, and clean beauty can be complex. With so many unregulated terms and labels, it can be challenging to know what to trust. Our mission is to make it easier for you by providing clear, fact-based insights. We delve into the details so you can make informed choices with confidence.
By relying on our comprehensive research, you can be sure you’re supporting brands aligning with your values. We believe in transparency and aim to empower you with the knowledge you need to choose products that are genuinely cruelty-free and conscious.
Is Morphe Cruelty-Free?
Morphe is not cruelty-free, even though they state that they are in the following: “Morphe does not condone animal testing in any way. We do not test any of our products on animals. We also do not test any of our ingredients on animals, nor do we allow our manufacturers to do so on our behalf. Instead, we choose to test drive our products on people (with their permission, of course).”
Why do I say that they’re not cruelty-free? Morphe has never been straightforward; their answers are always vague, and they don’t provide enough information. On top of that—which we will get into later—they’re known for their scandals, so I just don’t trust the brand.
Is Morphe Owned By A Cruelty-Free Parent Company?
Morphe is not owned by a parent company that tests on animals.
In the beauty industry, brands are often owned by larger parent companies like L’Oreal, Estee Lauder, or Procter & Gamble, many of which conduct animal testing to some extent.
While most parent companies are not cruelty-free, some of the brands they own adhere to strict policies against animal testing. This means that brands under these parent companies are still cruelty-free.
However, this gives you as a consumer two choices: You can choose not to support these brands because they’re part of a bigger, animal-testing parent company, or you can choose to support them because they are 100% cruelty-free even though their parent company is not.
We personally believe that since these brands operate independently from the parent company, you can support them as they’re cruelty-free. However, a small group of shoppers choose to boycott brands owned by a parent company that tests on animals.
We don’t mind which option you choose; we want to make it easy for all our readers. That’s why we decided to mention whether or not a parent company is involved.
Is Morphe Cruelty-Free Certified?
Morphe is not certified by any cruelty-free organization.
Companies can be fully cruelty-free without being certified, but certifications are a good indicator of their ethical practices. The most trusted organizations that give out certifications are PETA and Leaping Bunny.
Is Morphe Sold Where Animal Testing Is Required By Law?
Morphe has claimed that “fortunately, our brand isn’t associated with regions that test on animals by law.” However, Morphe is sold in China.
By selling in stores in Mainland China, Morphe is subjecting its products to required animal testing, and since they did so before the adjustments to the Chinese law in 2021 and 2023, I don’t think they went above and beyond to make sure the brand is really cruelty-free.
In countries like China, certain cosmetic products may be subject to mandatory animal testing regulations. If a brand wants to sell its products in physical stores in China, it has to comply with these regulations, where animal testing may occur.
Starting in 2023, brands can enter the Chinese market without funding animal cruelty. However, not every brand may qualify. Certain ingredients, products, and claims may still trigger animal tests during the registration process, and post-market testing involving animals, while rare, is still a possibility.
To avoid animal testing in China, companies must meet specific criteria:
- Sell only ‘general’ cosmetics in China (such as makeup, skincare, haircare, nail polish, and perfumes).
- Avoid selling ‘special’ cosmetics like sunscreens or hair dye.
- Refrain from selling products for infants, children, pregnant or breastfeeding individuals, or products containing ‘New Cosmetic Ingredients.’
- Have a policy in place to recall products if post-market testing is required, rather than allowing them to be tested on animals.
Furthermore, products can avoid animal testing in China if they are manufactured in China or if their final assembly occurs in China. If manufactured outside of China, companies must obtain the proper safety certificates from their country of origin.
Brands that have been selling in China must ensure that all their products meet the exemption criteria while providing the proper safety certificates from specific authorities. This means that many brands currently sold in China may not yet be entirely cruelty-free.
It’s essential to note that while China is gradually relaxing its animal testing laws, it does not mean that all brands sold in China are now cruelty-free. While this phase may raise questions, brands selling in China no longer have to be an immediate no-no for cruelty-free shoppers.
To provide shoppers with extra assurance, Leaping Bunny offers the China Qualification Program, which you can check before purchasing. This program ensures that Leaping Bunny-certified companies selling domestically in China remain cruelty-free.
Is Morphe Vegan?
Morphe is not vegan. They used to make claims like “100% vegan” way too easily, but they were called out, and now they’re not making these claims anymore. Morphe does have vegan options, which you can check out ontheir vegan collection page; however, since the brand is not cruelty-free, I wouldn’t recommend buying from them either way.
Morphe 2, the sister brand, is supposedly cruelty-free and vegan. However, some products contain ingredients like glycerin that can be plant-derived or animal-derived. Since I don’t trust their practices, I’m not sure if the glycerin is really plant-derived.
A company can have vegan products even if not all their products are vegan. If all their products are vegan, the brand is considered “100% vegan.”
Several organizations, similar to PETA and Leaping Bunny, offer vegan certifications to help you identify vegan brands. For example, Vegan Action, The Vegan Society, and The Vegetarian Society provide a Vegan Trademark to companies that use no animal-derived ingredients.
Check out our 100% Vegan Beauty Brands A-Z list, or use our free Vegan Ingredient Checker to determine whether a specific product contains animal-derived ingredients.
Is Morphe Clean?
No, Morphe is not clean. Morphe 2—their sister brand that is supposed to be the clean option—is not clean either. Don’t fall for the brand’s pretty claims.
The term “clean beauty” is controversial because it isn’t regulated; this means that brands can label their products as ‘clean,’ ‘green,’ ‘organic,’ and ‘natural’ without strict guidelines.
For us, clean beauty means choosing products made without ingredients such as parabens, phthalates, sulfates, and synthetic fragrances that have been shown or even suspected to harm human health, animal health, or the environment.
Check out our Clean Beauty Brands A-Z list, or use our free Clean Ingredients Checker to determine whether a specific product contains toxic ingredients.
Allergens In Beauty Products
Besides letting you know whether a product contains harmful ingredients, we also understand that living with allergies can be tough. That’s why we discuss whether the brand contains any allergens in its products, helping you make informed decisions that suit your individual needs and preferences.
*The information provided is not medical advice. For any health concerns, please consult with your doctor before using the products.
Is Morphe Fragrance-Free?
Morphe is not sharing any information; thus, it is unclear.
Is Morphe Paraben-Free?
Morphe does not share any statement; thus, it is unclear. It does look like they have a few products that are supposed to be paraben-free.
Is Morphe Gluten-Free?
No, Morphe is not gluten-free. Morphe products are not specifically formulated to be gluten-free. If you’re wondering what’s in a Morphe product, please check out the detailed ingredient list on the product page or product packaging to make sure the product will work for you. Ask your doctor if you have any concerns.
Is Morphe Nut-Free?
No, Morphe is not nut-free. The brand does not share any information on the use of nuts in their products, which probably means their products may contain nuts.
Is Morphe Soy-Free?
No, Morphe is not soy-free. The brand does not share any information on the use of soy in their products, which probably means their products may contain soy.
Is Morphe Conscious?
At Conscious Bunny, we’re all about supporting brands that do good. We believe that brands who are conscious show this with their actions in environmental sustainability, ethical sourcing, social responsibility, transparency, and accountability.
For those of us who care about making conscious choices, we’ve done our homework on these topics. We’ve answered the big questions to help you pick products that match your values.
Morphe is not conscious at all, starting with their lack of transparency and multiple scandals, as well as their straight-up lying all the time. This is also based on the following:
Where Is Morphe Made?
Morphe is manufactured in Los Angeles, US.
Is Morphe Sustainable?
It is unclear whether Morphe has been making efforts to be more sustainable. There isn’t any information available on their website. Based on their reputation, I don’t think they care.
Is Morphe Socially Responsible?
It is unclear whether Morphe has been making efforts to be more socially responsible. There isn’t any information available on their website. Based on their reputation, I don’t think they care.
Is Morphe B Corp Certified?
Morphe is not B Corp Certified.However, a brand can still potentially be conscious without this certification.
When a brand earns B Corp certification, it pledges to consider everyone impacted by its decisions, beyond just its owners. This entails workers, the communities in which they operate, suppliers, consumers, and the environment. This certification can reassure consumers, emphasizing the brand’s dedication to considering the broader impact of its decisions.
Thank You For Being Here!
I hope that this post answered all your questions about Morphe. If not, please feel free to leave a comment below or reach out through the contact form. I’m more than happy to help!
Thank you for being here because it means that you are interested in cruelty-free beauty and are educating yourself about this subject. If you’re willing to learn even more, here are some of the resources we provide to help you on your journey:
- Parent Companies And Their Cruelty-Free Brands
- What Makes A Beauty Product Vegan?
- Difference Between Vegan And Vegetarian Beauty
- How To Spot Greenwashing In Beauty
