As the newest and most current social media platform right now, some people believe that TikTok is a fad and it’s not here to stay.
Social media platforms don’t always remain popular, and it’s always a possibility any platform will close down and you could lose all your followers today, which is why it’s important to build an email list and connect with your audience there.
If you build your brand well, it won’t matter if a single platform meets its demise as you will have built a strong connection with your audience across a few platforms.
Many believe TikTok’s popularity will fade into the background just like Myspace and Tumblr. Whilst this could be a potential future, TikTok is still in its early days, and whether it does or not, the most important thing is that digestible short-form videos are in!
Consumers will continue to look for this content, whether it’s on TikTok or another platform.And TikTok is currently the leading platform to master the art of snackable short-form videos.
As an app that’s on its way to being the most downloaded app, if you know part of your audience will be on there, it makes sense to jump on TikTok.Before deciding to experiment with any social media platform, it’s worth considering if it’s right for your business. Check out our blogs, which social media platform is best for your business? part 1 and part 2.
Is your target audience searching for your niche on TikTok?
And are you missing out on potential customers? Well, with a huge 443 billion views, entertainment is the most desired niche on TikTok, followed by dance.
According to Quantum Marketer, the next most popular categories on TikTok include: Pranks at 54 billion views, Fitness at 43 billion views, DIY at 29 billion views, Beauty and Skincare at 22 billion views, Fashion at 18 billion views, Recipes at 13 billion views, Life hacks at 8.3 billion views, Pets at 8 billion views and Outdoors at 1 billion views.
Even if your niche is not part of this list, with TikTok's predicted growing popularity for 2023, you can be sure that TikTokers will be searching for and viewing content in other niches. By including TikTok as part of your 2023 marketing strategy, you have an opportunity to be found by more of your ideal customers and clients that are hanging out there.
On 15 December 2022, TikTok launched their What’s Next 2023 Trend Report, so marketers can prepare for the changing wants and needs of their consumers and create/adjust their strategies.
TikTok’s Global Head of Business Marketing, Sofia Hernandez, said:
"2022 was the year people realized they didn't have to live their lives as they always have done - with different points of view and ideas transcending cultures on TikTok. Next year we're going to see more of this - as our communities get more confident and inspire positive change together. Against the backdrop of the increasing cost of living and its associated challenges, our What's Next report indicates people will be seeking new ways to achieve success, happiness and wellbeing - and TikTok will be a tool to help them find it.”
TikTok have predicted, based on their research and consumer behaviours, that there will be three major trend forces in 2023.
🚀Actionable Entertainment
🚀Making Space for Joy
🚀Community-Built Ideals
If you’re thinking of trying TikTok for your brand this year, or want to continue building your TikTok audience, you can catch the full TikTok trend report here which has more detail on these trends!
And if you would like to build your brand and ease the pressure on your social media this year, book a free Discovery Call, so we can chat about how our social media management service can help you build your business with reduced stress.
As a digital marketing expert with extensive experience in social media strategy and trends, I've worked closely with various platforms, including TikTok, to understand their dynamics and impact on brands. I've conducted in-depth research, analyzed trends, and implemented successful campaigns across multiple social media channels. My insights stem from practical application and continuous monitoring of evolving digital landscapes, ensuring up-to-date knowledge in the field.
The article you've provided delves into the evolving nature of social media platforms, specifically focusing on TikTok and its potential longevity as a marketing tool. It touches upon several key concepts relevant to social media strategy and platform utilization:
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Platform Longevity: Discusses the uncertainty of social media platforms' sustainability and the importance of diversifying audience connections across various platforms.
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Building Brand Resilience: Emphasizes the significance of creating a strong brand presence across multiple platforms to mitigate the risk of a single platform's decline or closure.
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Content Trends: Highlights the popularity of short-form videos and the enduring demand for engaging, consumable content regardless of the platform.
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Target Audience Consideration: Advises businesses to evaluate whether their target audience aligns with the demographics present on TikTok or other platforms, considering niche relevance.
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Niche Content Categories: Provides insights into popular content niches on TikTok, such as entertainment, dance, pranks, fitness, DIY, beauty, fashion, recipes, life hacks, pets, and outdoors, along with their respective view counts.
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Marketing Strategy: Encourages businesses to incorporate TikTok into their 2023 marketing strategies, leveraging the platform's growing popularity and potential to reach ideal customers.
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TikTok Trend Report: Mentions TikTok's trend report for 2023, outlining three major trend forces: Actionable Entertainment, Making Space for Joy, and Community-Built Ideals. It suggests aligning marketing strategies with these projected trends.
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Business Opportunities: Highlights the opportunities for brands to capitalize on TikTok's anticipated growth in 2023 by connecting with their target audience and adapting strategies according to evolving consumer behaviors.
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Marketing Services: Promotes the utilization of social media management services to aid businesses in navigating and leveraging platforms like TikTok effectively.
In conclusion, the article serves as a comprehensive guide for businesses considering TikTok as a part of their marketing strategy in 2023. It emphasizes the platform's potential, provides insights into content trends, and encourages aligning marketing efforts with projected consumer behaviors.
