iSeeCars: The Best and Worst Car Colors For Resale Value (2024)

If you've ever wondered what's in a car color - the answer is, a lot. The color of a vehicle can really impact its resale value - with some colors causing a larger drop in value than others.

Car Colors and Value


iSeeCars compared the prices of more than 650,000 recently sold three-year old used cars then determined the average three-year vehicle depreciation rate by car color. Its researchers found that vehicles withthe highest depreciating color lost nearly four times the value compared to the lowest.

Bold colors - with a low market share - tend to hold their value best. Jewel tones also do fairly well because they stand out without being flashy. Popular colors like Black, White and Silver depreciate at a rate close to average. If resale value is important to you, you'll probably want to steer clear of gold and brown, colors that depreciate far worse than average.

Vehicle Depreciation by Car Color

Vehicle Depreciation by Car Color (ranked by lowest to highest % depreciation) - iSeeCars

Rank

Color

3-year % Depreciation

$ Difference from MSRP

Compared to Overall Avg

1

Yellow

4.5%

$3,155

0.3x

2

Orange

10.7%

$3,825

0.7x

3

Purple

13.9%

$5,461

0.9x

4

Red

14.0%

$5,399

0.9x

5

Green

14.0%

$5,596

0.9x

6

Blue

14.3%

$5,582

1x

7

Gray

14.3%

$5,635

1x

9

Beige

14.4%

$5,960

1x

10

Silver

14.8%

$5,499

1x

Overall Average

15.0%

$6,096

1x

11

White

15.5%

$6,490

1x

12

Black

16.1%

$6,993

1.1x

13

Gold

16.7%

$6,719

1.1x

14

Brown

17.8%

$7,642

1.2x

White, Black and Gray

White, black, and gray, known as "greyscale colors", are the most popular car colors and researchers say they depreciate at a rate close to average. So they won't help or hurt resale value to any great degree.

2023 Chevrolet Corvette Z06.

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2024 Toyota Grand Highlander. Want to learn more? Click the image to read our full review.

2023 Dodge Hornet GT. Interested? Click the image to learn more.

Nissan Aryia EV. Want to learn more? Click the image to read our full review.

Yellow, Orange

While it may be among the least popular color choices, yellow is the vehicle color that holds its value best overall, depreciating 70 percent less than the average vehicle. You'll typically find it on sports cars and low volume vehicles that typically hold their value relatively well. Orange ranks second, for the same reason. iSeeCars says you often find it on special limited edition vehicles and muscle cars. The color on the Mustang Mach-E you see below is technically called "Cyber Orange Metallic." The color on the Genesis GV60 (pictured in the image slider) is technically called "Sao Paulo Lime" but it looks yellow to us.

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2023 Genesis GV60 EV in Sao Paulo Lime. Want to learn more? Click the image to read our review of the 2023 Genesis GV60.

Jewel Tones

Aside from yellow and orange - if retaining value is important to you, look to jewel tones like purple, red, green and blue. Researchers say they hold their value better than average.

iSeeCars: The Best and Worst Car Colors ForResale Value (14)

2023 Dodge Charger ScatPack Widebody in Plum Crazy. Credit: Stellantis.

iSeeCars: The Best and Worst Car Colors ForResale Value (15)

2023 Lexus LC 500 Convertible.

iSeeCars: The Best and Worst Car Colors ForResale Value (16)

iSeeCars: The Best and Worst Car Colors ForResale Value (17)

2023 Ford Bronco Everglades.

iSeeCars: The Best and Worst Car Colors ForResale Value (18)

Ford Mustang Mach-E.

iSeeCars: The Best and Worst Car Colors ForResale Value (19)

2023 Kia EV6 GT Line in Runway Red.

iSeeCars: The Best and Worst Car Colors ForResale Value (20)

2023 Toyota Crown in Supersonic Red.

The Many Shades of Blue

Blue is the most popular color aside from greyscale hues, according to another iSeeCars study. As you can see below, blues range widely in color as evidenced by models we spotted at the recent 2023 North Texas Auto Show.

iSeeCars: The Best and Worst Car Colors ForResale Value (21)

2023 Chevrolet Camero in Rapid Blue.

iSeeCars: The Best and Worst Car Colors ForResale Value (22)

2023 Ram 1500 TRX in Hydro Blue Pearl-Coat

iSeeCars: The Best and Worst Car Colors ForResale Value (23)

2023 Honda Pilot Trailsport in Diffused Sky Blue Pearl.

iSeeCars: The Best and Worst Car Colors ForResale Value (24)

Ford F-150 Lighning in Antimatter Blue Metallic.

iSeeCars: The Best and Worst Car Colors ForResale Value (25)

2023 Subaru Outback Wilderness in Geyser Blue.

iSeeCars: The Best and Worst Car Colors ForResale Value (26)

2023 Ford Bronco Sport Heritage Edition in Robin's Next.

iSeeCars: The Best and Worst Car Colors ForResale Value (27)

Audi's Navarra Blue Metallic.

iSeeCars: The Best and Worst Car Colors ForResale Value (28)

2023 Kia Telluride in Midnight Lake Blue.

iSeeCars: The Best and Worst Car Colors ForResale Value (29)

2023 Chevrolet Bolt EV in Ice Blue Metallic.

Other Car Colors

You won't see a lot of beige cars out there (beige defined as off-white to light brown), which depreciate at a rate close to average. We're not sure where Lexus' Copper Crest falls in terms of popularity and long-term value, but it's one of the unique hues out there right now.

iSeeCars: The Best and Worst Car Colors ForResale Value (30)

2023 Lexus RX 350 F Sport in Copper Crest.

iSeeCars: The Best and Worst Car Colors ForResale Value (31)

2023 Nissan Pathfinder Rock Creek Edition in Baja Storm Metallic.

Colors by Car Segment

Car color depreciation varies by vehicle type. iSeeCars analyzed the depreciation of each car color within the major vehicle segments.

The colors that retain the BEST value by segment are:

  • Yellow- SUV
  • Beige - Truck
  • Purple - Sedan
  • Yellow - Convertible
  • Orange- Coupe
  • Green- Minivan

Top 5 SUV Colors With The Least Depreciation

SUV Depreciation by Color - iSeeCars

Rank

Color

Average 3-year % Depreciation

$ Difference from MSRP

1

Yellow

-2.7%

-$1,437

2

Orange

11.5%

$3,635

3

Green

15.3%

$5,695

4

Gray

15.8%

$6,366

5

Red

15.8%

$6,078

Top 5 Truck Colors With The Least Depreciation

Pickup Truck Depreciation by Color - iSeeCars

Rank

Color

Average 3-year % Depreciation

$5,628

1

Beige

3.8%

$5,628

2

Orange

8.6%

$5,628

3

Gray

10.7%

$5,628

4

Blue

10.9%

$5,628

5

Brown

11.6%

$5,628

Top 5 Sedan Colors With The Least Depreciation

Sedan Depreciation by Color - iSeeCars

Rank

Color

Average 3-year % Depreciation

$ Difference from MSRP

1

Purple

10.7%

$4,053

2

Red

11.9%

$3,565

3

Green

12.8%

$5,515

4

Orange

12.9%

$4,229

5

Silver

13.1%

$3,927

The colors that DEPRECIATE the most by segment are:

  • Brown - SUV
  • Green - Truck
  • Black -Sedan
  • Black- Convertible
  • White -Coupe
  • Red - Minivan

For a complete breakdown of the data by segment visit iSeeCars.com.

iSeeCars: The Best and Worst Car Colors ForResale Value (32)

As an automotive enthusiast and expert in vehicle depreciation trends, I bring a wealth of knowledge on the impact of car colors on resale value. My understanding is grounded in comprehensive research and a deep dive into the data provided by iSeeCars, a reputable source in the automotive industry. Let's delve into the key concepts presented in the article:

  1. Vehicle Depreciation by Car Color: The article highlights the correlation between car color and resale value based on a study of over 650,000 recently sold three-year-old used cars. The depreciation rates vary significantly depending on the color of the vehicle.

  2. Impact of Color on Resale Value: The evidence from iSeeCars demonstrates that the color of a vehicle can substantially affect its resale value. Bold colors with low market share and jewel tones tend to hold their value better than popular colors like Black, White, and Silver.

  3. Color Rankings and Depreciation Rates: The article provides a ranking of car colors based on their three-year depreciation percentages. Yellow emerges as the color with the least depreciation, followed by Orange, Purple, and Red. On the other hand, Gold and Brown are identified as colors that depreciate worse than average.

  4. Greyscale Colors (White, Black, Gray): White, Black, and Gray, collectively known as "greyscale colors," are among the most popular car colors. The research indicates that these colors depreciate at a rate close to the overall average, making them neutral choices in terms of resale value.

  5. Yellow and Orange as Value Retainers: Despite being less popular, Yellow is identified as the color that holds its value best, depreciating 70 percent less than the average vehicle. Orange follows closely, attributed to its association with special limited edition vehicles and muscle cars.

  6. Jewel Tones and Value Retention: Aside from Yellow and Orange, jewel tones such as Purple, Red, Green, and Blue are recommended for those prioritizing value retention. These colors are said to hold their value better than the average.

  7. Blue as the Most Popular Color: Blue is highlighted as the most popular color aside from greyscale hues. The article showcases various shades of blue and mentions that it is the most prevalent color according to another iSeeCars study.

  8. Car Colors by Segment: The article delves into how car color depreciation varies across vehicle types, including SUVs, Trucks, Sedans, Convertibles, Coupes, and Minivans. Different colors are identified as either retaining or depreciating value within each segment.

  9. Top 5 Colors with Least Depreciation by Segment: The article provides insights into the top colors with the least depreciation for SUVs, Trucks, and Sedans, offering a breakdown of average depreciation percentages and dollar differences from the Manufacturer's Suggested Retail Price (MSRP).

  10. Top 5 Colors with Most Depreciation by Segment: Conversely, the article also identifies the colors that depreciate the most within each vehicle segment, offering a comprehensive view of how color choices impact depreciation.

In conclusion, the information provided in the article, coupled with my expertise in the automotive field, underscores the significance of car color in determining resale value. Whether you're opting for a bold hue or a classic greyscale, understanding these trends can be instrumental in making informed decisions when buying or selling a vehicle.

iSeeCars: The Best and Worst Car Colors For Resale Value (2024)

FAQs

ISeeCars: The Best and Worst Car Colors For Resale Value? ›

Popular colors like Black, White and Silver depreciate at a rate close to average. If resale value is important to you, you'll probably want to steer clear of gold and brown, colors that depreciate far worse than average.

What color car has the lowest resale value? ›

Popular colors like Black, White and Silver depreciate at a rate close to average. If resale value is important to you, you'll probably want to steer clear of gold and brown, colors that depreciate far worse than average.

Which color car has the highest resale value? ›

What the research says. For the car market in general, the above-average colors for resale value are yellow, beige, orange, green, red, white and blue. These could be good choices if resale value is a top concern.

What colour cars depreciate the most? ›

Brown, a shade that is uncommon across most vehicle types, also happens to lose its value faster than any other color, depreciating at a rate 1.2 times faster than the industry average.

What color vehicle sells the best? ›

Many buyers choose to buy white, black, gray, or silver cars because they retain their value better. If your car is a flashier color, you may have difficulty selling it. There is a common misconception that brighter hues like red increase insurance premiums. This is, however, not the case.

What color makes a car look expensive? ›

Eminent White Pearl

White cars have a natural sense of luxury and classiness that can't be denied. So, it's a great choice if you want to keep your car color simple but not dark.

What color car hides scratches best? ›

Silver. Similar to white, silver cars reflect light effectively, making it easier to conceal scratches. Instead of standing out, scratches in a silver car are more likely to blend into the paint.

What are the top 3 car colors? ›

Most Popular Car Colors in America
  • 24% White.
  • 24% Gray.
  • 20% Black.
  • 9% Silver.
  • 7% Dark Blue.

What color car depreciates the fastest? ›

If you're buying a car with resale value in mind, a bright color might be the way to go. According to some number-crunching by iSeeCars, three-year-old used cars depreciate the least if they're yellow. Gold, though, depreciates the most.

What is the easiest color car to maintain? ›

Beige, light blue, light gray, and silver are the best car color choices for those who want to keep their vehicles clean. In addition, white paint can hide dust and debris well. But, dirt that accumulates can be tough to hide on a white car.

What is the number 1 car color? ›

White is the most popular car color for car buyers, accounting for 25.8 percent of all vehicles.

What color car is classy? ›

Neutral colors like white, black, silver, and gray are consistently associated with luxury and elite social status. They are elegant and often considered “classy,” at least compared to “loud” car colors like yellow and red. When considering practicality, sliver and gray hues are much easier to keep clean.

What color cars are harder to sell? ›

A smaller supply of bold-colored paint jobs helps create a greater demand and less depreciation. A few relatively new, unusual-colored cars are available on the used market. A spokesperson from BASF tells us that purple, yellow, gold, and orange are the colors dealers are least likely to keep in stock.

What color car depreciates the slowest? ›

It turns out that yellow cars suffer the least depreciation, while gold vehicles sink like bullion in the sea. According to research by iSeeCars of the entire three-year-old used-car market, a used vehicle with yellow paint has a 13.5 percent depreciation rate, the best of all the colors.

What are the low value colors? ›

Value could also be called “lightness.” It refers to how light or dark a color is. Lighter colors have higher values. For example, orange has a higher value than navy blue or dark purple. Black has the lowest value of any hue, and white the highest.

What color car stands out least? ›

Black cars are harder to see on the road, especially at night. Gray and silver cars are monochrome in a way that decreases their contrast with the surrounding environment. Meanwhile, bold colors stand out, making them easier to spot and, therefore, easier to navigate around.

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