Jacquemus Multi Channel Campaign Brief (2024)

FAQs

What is Jacquemus marketing strategy? ›

Jacquemus is known for their unique and immersive fashion events, which have become a hallmark of their marketing strategy. Rather than traditional runway shows, they create experiential events that transport their audience into a different world and leave a lasting impression.

Jacquemus' mission in it's simplest is to tell stories. More specifically, stories with a feminine flair, stories accessorised with stripes of colour and nature. Unlike other luxury houses, Simon's playful fantasies and designs are what differentiates the brand amongst the market.

Jacquemus thinks the pressure to up sales every season to keep the business running pushed him to commercial success. Armed with a new store on Avenue Montaigne, the brand reaches up into luxury prices, but maintains a more accessible, fun, young and playful bent.

JACQUEMUS's stores uses different iterations of materiality to lead their store concepts. Just like the rest of Jacquemus brand strategy, the ideas for each are simple, playful and an attempt to evoke the notion of 'a perpetual summer' (Simon-Porte's own words).

A global marketing strategy doesn't only cover selling products across borders. It includes layering the 4 Ps of marketing (Product, Pricing, Promotions, and Place) with other marketing processes such as analysis, planning, tracking results, and gathering social proof.

A luxury brand marketing strategy aims to create the highest brand value and pricing power by leveraging multiple brand elements, such as heritage, country of origin, craftsmanship, scarcity, and prestigious clients.

'Always stronger, always higher'. This seems to be the motto of French brand Jacquemus, who is preparing to set down in Paris's Golden Triangle.

The Jacquemus Aesthetic

Inspired by his roots from southern France, Jacquemus inspiringly communicates the romantic story of folklore and artistry from the French coast in every collection.

His late mother is his eternal inspiration

A young Simon Porte Jacquemus and his mother. Photo: @jacquemus/Instagram. At the age of 19, Jacquemus lost his beloved mother, Valérie, to a car crash when he was in Paris studying at the prestigious École Supérieure des Arts et Techniques de la Mode.

Jacquemus has become increasingly popular in recent years, with their bags garnering particular attention for their innovative designs. From tiny minaudières to oversized totes, Jacquemus bags are sure to make a statement no matter what the occasion.

Who are Jacquemus competitors? ›

The top competitors of Jacquemus include Tom Ford, LILYSILK, Joseph, Nanushka and Outland Denim. Jacquemus has 78 active competitors.

Credited with bringing a freshness to Paris' fashion scene, his collections are deconstructed, surrealist and often "NSFW." Jacquemus takes archetypal French concepts like the Breton stripe and spins them on their head, working in the space between commercial and conceptual.

Founded by Simon Porte Jacquemus in 2009, the brand bring a modern feeling to traditional French style as simple designs merged with experimental shapes and exaggerated proportions form the label's defined signature.

jacquemus.com Ranking

Website ranking helps evaluate the value of a business. Over the last three months, jacquemus.com's global ranking has increased from 57,236 to 76,569.

Yves Saint Laurent's mix marketing strategy encompasses the 4 Ps, which are: product, price, place and promotion. All these business strategies together have helped the brand achieve its success today.

Louis Vuitton employs a skimming pricing strategy, setting high initial prices for its products and maintaining them even as competitors enter the market. This approach allows the brand to maintain its luxurious image and appeal to consumers who value exclusivity.

jacquemus.com Audience Demographics

Audience composition can reveal a site's current market share across various audiences. jacquemus.com's audience is 32.66% male and 67.34% female. The largest age group of visitors are 25 - 34 year olds.

Balanced exposure and scarcity marketing

Chanel, on the other hand, ensured exclusivity constantly. Brand exposure is protected through scarcity marketing, which instills in the customer fear of losing freedom of choice. The brand has integrated scarcity marketing into its products and advertising strategy.