Jerry Lorenzo is part of the BoF 500 (2024)

Jerry Lorenzo is the founder of Fear of God , a luxury streetwear label that has garnered the interest and support of Virgil Abloh , Kanye West and Gucci’s Michele Alessandro since its launch in 2013.

The son of former professional baseball player and coach Jerry Manuel, Lorenzo was born in Sacramento, California but moved around frequently during his upbringing. After studying at Florida A&M University — for which he later designed a special colourway as part of his sneaker collaboration with Nike — Lorenzo moved to Los Angeles to obtain an MBA from Loyola Marymount. He worked in the stockroom at Diesel alongside his graduate studies, being promoted to store-front work after selling over $5,000 worth of merchandise in a one-off shift.

Lorenzo then went on to manage corporate sponsorships for the LA Dodgers and subsequently worked in marketing for a sports agency in Chicago. In 2008, he returned to LA, carrying out a successful stint as a party promoter, which he credits with teaching him the importance of personal branding and creating desirability around an experience or product.

Despite having no formal training in fashion, Lorenzo decided to change career path after becoming a father by setting up his own clothing line, which he self-funded with $14,000 of savings. His debut collection was a success, with Virgil Abloh summoning him to Atlantic City to share the pieces with Kanye West. Lorenzo would go on to collaborate with West on several projects including a collaboration with A.P.C., Yeezus Tour merchandise and Yeezy Season One.

Fear of God also piqued the interests of Justin Bieber, who was looking to redefine his style and merchandise in keeping with his 2016 Purpose world tour, and Kendrick Lamar, whose tracksuit worn on the Damn tour was designed by Lorenzo. The designer’s roster of celebrity clientele further include former NFL quarterback Colin Kaepernick, Michael B Jordan, Ellen DeGeneres, Beyoncé and Jared Leto — who, despite being a spokesperson for Gucci, was given dispensation to appear in Fear of God’s sixth collection campaign because Alessandro Michele is such an admirer of the brand.

With no external investors, Fear of God is a completely independent. From 2013 to 2019, its year-on-year revenue has doubled.

Jerry Lorenzo is part of the BoF 500 (2024)

FAQs

Who owns the Fear of God brand? ›

Jerry Lorenzo Manuel Jr.

(born October 5, 1977) is an American fashion and sneaker designer. He is the founder of the American streetwear label Fear of God. He is also the son of former MLB player, coach, and manager Jerry Manuel Sr.

How did Jerry Lorenzo start? ›

Despite having no formal training in fashion, Lorenzo decided to change career path after becoming a father by setting up his own clothing line, which he self-funded with $14,000 of savings. His debut collection was a success, with Virgil Abloh summoning him to Atlantic City to share the pieces with Kanye West.

Where is Fear of God manufactured? ›

Fear of God Footwear collection. Made in Italy.

Why Fear of God is so expensive? ›

Because their products are highly limited and highly wanted, some people buy these and “resell” the product for 200–500% higher than the retail price! Hypebeasts are the reason that this is still going!

Is Fear of God a high end brand? ›

Fear of God is an independent American luxury fashion label, founded in 2013 in Los Angeles by Jerry Lorenzo. Crafting timeless, wearable garments, the brand's distinct interpretation of the American expression has become an emblem of contemporary culture.

Why did Jerry Lorenzo name brand Fear of God? ›

Lorenzo would then collaborate with Kanye West on various projects, primarily the Yeezus tour merchandise and Yeezy Season One. The brand name Fear of God stems from Lorenzo's deep religious background and is inspired explicitly by Oswald Chambers' devotional book My Utmost for His Highest.

What religion is Fear of God brand? ›

While the name is undeniably Christian, Lorenzo has been clear that Fear of God is not a Christian brand. The inspiration Lorenzo took from Chambers' book came from the description of a God surrounded by darkness, something that, in Lorenzo's eyes, made God cool. So even that was, to some degree, aesthetic in nature.

What does the Fear of God brand stand for? ›

Why Is It Called Fear of God? The brand is called Fear of God because Christianity was a big part of Lorenzo's upbringing, and his faith continues to be one of his biggest inspirations today.

What is the value of Fear of God? ›

First, fearing the Lord will give you wisdom (Psalm 111:10). Second, fearing the Lord will keep you from sin (Exodus 20:20). And third, fearing the Lord will motivate you in evangelism (2 Corinthians 5:11). All kinds of good will flow into the life of the person who fears the Lord.

Is essentials Fear of God still popular? ›

Fear of God ESSENTIALS is the most popular streetwear brand right now — These 9 pieces are still in stock. Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission.

What is the material Fear of God? ›

Brand: Fear of God. Material: 80% Cotton, 20 % Polyester. Chest: 38 inches. Shoulder: 37 inches. Sleeve: 24 inches.

Who is Jerry Lorenzo's wife? ›

Who wears Fear of God clothing? ›

Fear of God Collaborations

As with most streetwear brands, Fear of God has collaborated with many individuals and brands over the years. From Nike to Converse and Vans, Jay-Z to Kendrick Lamar and many more, Fear of God has been bold with its collaborations.

Who owns Palm Angels? ›

Palm Angels is a luxury fashion label founded in 2015 by Italian art director and photographer, Francesco Ragazzi who is also the former artistic director of Moncler. Palm Angels is part of the New Guards Group and has collaborated with brands such as Moncler Genius, Playboi Carti, BBC Ice Cream, Under Armour & Clarks.

Where does Fear of God get their shirts from? ›

Fear of God Collection: Real Is in the Details

Fear Of God Collection pieces will often be made in Italy or in the United States, with materials sourced from countries like Japan,” says Santos. “The level of quality can be felt in the weight of the denim and seen in the clean, uniform stitching on each garment.

What is the original price of Nike Fear of God shoes? ›

Nike Fear Of God 1 Shoes For Men, For Daily, Size: 41-45 at Rs 4599/pair in Delhi.

How much do they sell Nike fear of gods for retail? ›

Elevating the shoe is a matching solid black tone, double-height Zoom Air heel unit. Priced at $350 USD, the Nike Air Fear of God 1 “Triple Black” is set to release April 25 on Nike SNKRS and at select retailers.

Is Jerry Lorenzo still with Nike? ›

After a two-year stint at Nike, Lorenzo joined Adidas in December 2020.

Is Fear of God trademarked? ›

FEAR OF GOD ESSENTIALS Trademark of Fear of God, LLC - Registration Number 6380624 - Serial Number 87828182 :: Justia Trademarks.

What is the history of no fear brand? ›

No fear was created in 1989 by Mark Simo, Marty Moates and Brian Simo and began as an alternative lifestyle brand. The first line of No Fear shirts featured slogans or quotes that advocated the virtues of extreme sports. The themes were lack of fear of death, lack of laziness, contempt for social norms and the law.

Is fear of God in the Bible? ›

The first mention of the fear of God in the Hebrew Bible is in Genesis 22:12, where Abraham is commended for putting his trust in God.

What celebrities wear fear of God? ›

Fear of God is a high end athleisure brand being worn by the likes of Selena Gomez, Kim Kardashian, Rihanna, and Kanye West.

What brand is true religion? ›

True Religion Brand Jeans is an American clothing company established in April 2002 by Jeff Lubell and Kym Gold and is based in Vernon, California.
...
True Religion.
TypePrivate
IndustryDesigner jeans, clothing
FoundedApril 2002
FoundersKym Gold Jeff Lubell
HeadquartersGardena, California, U.S.
4 more rows

Is Fear of God brand only for men? ›

Recently, Fear of God released a women's line, and today the brand is dropping the Eternal Collection, a line of gender-neutral garments that evoke a '90s normcore fantasy fit for the likes of JFK Junior and Caroline Bessette-Kennedy—if only they were around to wear them.

What does the faith over fear shirt mean? ›

This t shirt represents that true Faith, that comes from God, conquers all things. fear has no chance against God. Faith Over Fear T shirts are based on Biblical principles, but Faith Over Fear has been around for hundreds of years.

Where is Fear of God clothing headquarters? ›

Fear Of God, Llc is a Limited Liability that operates within the Other Clothing Stores industry. It was incorporated on 2011 and its headquarters are located at 3940 Laurel Canyon Blvd # 427 Studio City California 91604. Fear Of God, Llc is incorporated with the company number US67202133.

Are faith and fear the same? ›

We can have faith in God, God's plan for us, and God's plan for the world but still struggle with our very human fears. Our fears are our insecurities, which, at their core, can always be traced back to a core fear and suspicion of God. God specifically gave us free will.

What does God do with our fears? ›

While fear is a common human experience, the Scripture's promise that God walks with the faithful at all times has heartened us to overcome our fears through the ages: “Even though I walk through the valley of the shadow of death, I will fear no evil, for you are with me; your rod and your staff, they comfort me” ( ...

Who feared God in the Bible? ›

Rahab feared the Lord more than her own king. Rahab had faith. In Hebrews 11:31, it says that Rahab did not perish with the disobedient because of what she did by faith.

What is the spiritual root of fear? ›

The Spiritual root of fear is rooted in the fear of death according to Hebrews 2:14-15. Jesus came to “… release those who through fear of death were all their lifetime subject to bondage.”

How often does fog essentials drop? ›

Every year, ESSENTIALS drops a few seasonal collections comprising everything from outerwear to base layers to footwear, followed by a selection of staple items that epitomize brand's appeal with young people.

How many Fear of God shoes were made? ›

Only about 100 pairs were made, with almost half of them being gifted to Lorenzo's Fear of God staff. Only about 50 pairs will be available via the Fear of God Instagram shop on November 19th, 2020 at 3pm EDT.

When did Fear of God drop? ›

The season's first delivery arrives on March 8.

How is Fear of God used in the Bible? ›

In the book of Proverbs the fear of the Lord is a continual submission to God in humility and faith (Prov. 23:17) and consists of a hatred of evil and the desire to turn away from it (Prov. 8:13; 16:6). Fearing God is better than all earthly treasures (Prov.

Is Fear of God a gift of the Holy Spirit? ›

FEAR OF THE LORD

The seventh and final gift of the Holy Spirit is the fear of the Lord, and perhaps no other gift of the Holy Spirit is so misunderstood. We think of fear and hope as opposites, but the fear of the Lord confirms the theological virtue of hope.

Why not to fear God? ›

The first reason God gives us is this: God tells us, “I am with you.” When we are tempted to fear, we need to remember that God is with us. God promises us that he will never leave us nor forsake us (Hebrews 13:5). His Word also says that he will go with us (Deuteronomy 31:6). We do not face our fears alone.

Who owns the rights to fear? ›

Aeria Games published F.E.A.R. Online under license from Warner.

Is essentials and Fear of God the same? ›

Essentials is not a luxury brand. It is the sister brand of Fear of God, which is a luxury brand, and is designed by the same founder, Jerry Lorenzo.

Did adidas buy Fear of God? ›

On December 22, 2020, Adidas announced, "Today, we are officially announcing our long-term partnership with Fear of God, led by owner and founder Jerry Lorenzo. With this groundbreaking partnership, Lorenzo will drive the creative and business strategy for adidas basketball globally.

Has anyone sued Fear Factor? ›

During the show's original run on NBC, one viewer actually sued the network for $2.5 million, alleging that he became so disoriented during the show's 100th episode that he injured himself as a result.

Is fear of God trademarked? ›

FEAR OF GOD ESSENTIALS Trademark of Fear of God, LLC - Registration Number 6380624 - Serial Number 87828182 :: Justia Trademarks.

Does Warner Bros own fear? ›

Interactive Entertainment, also known as WB Games, is a worldwide publisher, developer, licensor and distributor of video games. They are the current publisher of the F.E.A.R.

What does Fear of God stand for? ›

Fear of God may refer to fear itself, but more often to a sense of awe, and submission to, a deity. People subscribing to popular monotheistic religions for instance, might fear Hell and divine judgment, or submit to God's omnipotence.

What celebrities wear Fear of God? ›

Fear of God is a high end athleisure brand being worn by the likes of Selena Gomez, Kim Kardashian, Rihanna, and Kanye West.

Are Fear of God essentials made in China or Vietnam? ›

When it comes to clothing, Nike Fear Of God pieces will often be made in China and uphold the same Nike quality found on all of their products.

What material is Fear of God? ›

Fear Of God Footwear

From the covetable Military Sneaker, which echoes Raf Simons' take on the Nike Vandal, to the Dunk/Air Jordan hybrid, dubbed the Basketball Sneaker, all of Fear of God's footwear is made from premium leather, using custom lasts that ensure the brand's footwear is always different from the rest.

Why did Adidas reject Michael Jordan? ›

The company's German executives allegedly shot down a potential sponsorship deal with Jordan, believing he was too short to convey the image they wanted to project. Welp. At least this decision won't haunt every waking hour of all Adidas employees involved in the snub.

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