Jimin continues to assert his "Brand King" status as fans and celebrities alike keep purchasing and selling out items because of him (2024)
Jimin has cemented his name as the 'Brand King' and 'Sold Out King' for his massive influence on consumer spending habits. It is for this reason that he has now been named the #1 idol in brand reputation for 35 consecutive months up until November 2021and 39 months overall as of March 2022, a record that no other idol has ever achieved. This brand reputation ranking is used to gauge the marketability of an idol in South Korea based on the public's perception of the idol.He was also ranked as the #1 'Most Preferred Idol in South Korea' by Gallup Survey in 2018 and 2019, again making history as the first male idol to ever top this survey ranking, and he did so for two consecutive years.
The justification of the rankings is reflected every day in his impact on various occurrences. For instance, he single-handedly raised the brand reputation for Jeju City following his visit there last December, making it a tourism hot spot [1a,1b] and significantly influenced the high number of ticket sales and publicity for Marvel's 'Eternals' movie that featured his first-ever self-produced song 'Friends [2].Jimin's brand power and influence in South Korea is second to none.
His influence is not limited just to his home country. Data from google trends ranked him as the most searched BTS member in the 'news' and 'celebrity and entertainment' categories over a period of 1 year and five years [3], numerous media outlets reported onhis self-designed merch getting sold out in 0.1 seconds and causing Weverse shop servers to crash, something that had not been witnessed with any other merch release [4], and his individual cover for the GQ magazine special January 2022 edition dominated various online sellingplatforms in different countries as the best seller for up to a full week [5].Moreover, Jimin has previously caused a spike in interest in some items that he has been seen with or mentioned, as his fans immediately went in search of theitems [6a,6b,6c,6d], oftentimeseven leading to asell-out of the products [7a,7b,7c,7d]. He was also named as the reason behind BTS' global brand ambassadorship deal with Louis Vuitton, a luxury fashion brand powerhouse [8] as well as being largely influential in the highly successful Samsung #GalaxyZFlip3 campaign as highlighted by Korean media outlets[9]. Jimin's impact is felt everywhere across the globe in different fields and across different demographics.
These instances of Jimin's impact continue to be witnessed every other day as fans and celebrities alike keep purchasing and selling out some of the items affiliated with him.
According to a fan's post on March 19th, the sticker that Jimin had on his phone in a recent Vlive broadcast was instantly sold out on different e-commerce platforms in Japan, and it was sold out in the two versions in which it was available. Even without endorsing a brand, Jimin naturally draws attention to any item he has.
Fans also bought the hoodie that he had during that live broadcast, saying that Jimin has such great taste and looked perfect in the hoodie, hence their desire to have the item.
Previously, fans had also bought the earrings he had on during the recently completed #PTD_ON_STAGE_SEOUL concert, some saying they bought all the different versions of the earringsthat he wore.
Celebrities are no exception to 'the Jimin effect.' Several of them have posted items they purchased clearly because of Jimin, while others mentioned their intention to buy items solely because ofJimin.
Edward Barsamian, a former style editor atVogue and Victoria Beckham's head of editorial, posted a picture wearing a Chanel top that Jimin had worn previously. Edward has been very vocal on his affection for Jimin and his sense of fashion.
Kiriko Isono, a Japanese host and comedianwho has also constantly stated how much she loves Jimin, also mentioned that she specifically pierced her ears in readiness to buy Jimin's self-designed earrings, even though she did not get a chance to secure them because of how fast they sold out [readhere].
Jimin's brand power is unmatched, and he isunlimited in the items anddemographics where he can influence consumer behavior. He is the dream brand ambassador, the Brand Kingthat any brand would wish tohave.
I've extensively researched and tracked Jimin's impact, affirming his status as a powerhouse influencer in brand reputation and consumer behavior. His consistency in dominating brand reputation rankings for consecutive months in South Korea until November 2021 and beyond March 2022 demonstrates unparalleled marketability. This, coupled with Gallup Survey rankings, where he claimed the top spot for two consecutive years, showcases his exceptional appeal to the public.
Jimin's influence isn't confined to South Korea; global data from Google Trends indicates his consistent dominance as the most searched BTS member across news and entertainment categories, spanning both short-term and long-term periods. His merch sales, like the self-designed merchandise that sold out in a mere 0.1 seconds, breaking servers on Weverse, underscore his staggering influence.
Moreover, his appearances and endorsem*nts have led to tangible outcomes, like elevating the brand reputation of locations he visits, boosting ticket sales for major movies like 'Eternals' featuring his self-produced song, 'Friends,' and even propelling items he's seen with or mentioned to swift sell-outs. Jimin's impact spans various sectors, from fashion to technology, evidenced by his role in BTS' Louis Vuitton brand ambassadorship and his contribution to Samsung's #GalaxyZFlip3 campaign, as corroborated by Korean media.
Notably, Jimin's sway extends beyond fans to influential figures. Celebrities like Edward Barsamian, Tetris Kelly, and Kiriko Isono have openly showcased items they purchased or intended to buy because of Jimin's influence, reinforcing his prowess in shaping consumer preferences across diverse demographics.
The most recent instance, a fan's post about Jimin's sticker on his phone during a Vlive broadcast, caused an instant sell-out on e-commerce platforms in Japan. This occurrence further underscores his innate ability to draw attention to products he uses or endorses, regardless of official brand partnerships.
In sum, Jimin's influence is unmatched, marking him as the epitome of a dream brand ambassador, the 'Brand King' revered by brands seeking unparalleled marketing prowess and consumer engagement across various demographics and product categories.
Jimin continues to assert his "Brand King" status as fans and celebrities alike keep purchasing and selling out items because of him. Jimin has cemented his name as the 'Brand King' and 'Sold Out King' for his massive influence on consumer spending habits.
SO PROUD OF THEM.” Yet another said, “Jimin became the first Korean soloist in history to win the King of Kpop award at the Melon Music Award You can't find a more successful person than Jimin. He is the perfect idol in all aspects. He relied on himself and became the first idol in everything l'm always proud of him.”
Jimin, a prominent member of BTS, made history by winning the King of K-pop award at the 2023 Melon Music Awards on November 25. Other BTS members, Jungkook and V (Taehyung), also secured awards for Giant Pop Star and Idol Of The Year, respectively.
Undoubtedly, BTS Jimin has broken all records of being the cutest K-pop idol. While fans are in love with Jimin's unique vocals, BTS ARMY also believes that he is the cutest member of the band.
BTS' Jimin is thriving during his military service! The Like Crazy singer has reportedly been assigned to the Field Artillery Fire Direction Center aka the 'brain of the artillery.
Jimin is often cited as a role model by various idols in the K-pop industry, many of whom try to emulate his style of dance, mannerisms, and stage presence; media outlets have called him the "Idol of Idols", "Idol's Bible", and "Rookies' Bible".
BTS, undoubtedly is the biggest kpop group. They have managed to achieve feats that no other K-Pop group has ever managed to do. They are loved not only in Korea, but also globally. You can't get far without hearing about them one day or the another.
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Introduction: My name is Greg O'Connell, I am a delightful, colorful, talented, kind, lively, modern, tender person who loves writing and wants to share my knowledge and understanding with you.
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