Johnny Depp is the face of SAUVAGE, the new fragrance from Dior | LEAP (2024)

Johnny Depp is the face of SAUVAGE, the new fragrance from Dior | LEAP (1)

Loveurope and partners is proud to be a long-standing partner to the luxury French house, Dior. For their exciting new fragrance launch of SAUVAGE, we produced the full advertising campaign across press, OOH and TV. From supplied master creative, we carried out the artworking, repro, testing and delivery of final assets to the various media owners.
The enthralling brand film sees the new brand ambassador, Hollywood hero Johnny Depp, embrace a dramatic and mysterious look as he escapes the city to bury his jewellery in thedesert. The creative perfectly achieves the balance of raw wildness with masculine sophistication that the fragrance emulates.

The fragrance launched exclusively to Boots followed by a nationwide release in the following weeks.

Johnny Depp is the face of SAUVAGE, the new fragrance from Dior | LEAP (2024)

FAQs

Who is the face of Dior Sauvage? ›

Johnny Depp debuts as the face of Dior Sauvage after signing deal 'worth $20m'

Did Dior refuse to drop Johnny Depp? ›

Did Dior drop Johnny Depp? Nope, they were the only company he was contracted to that stood by him and refused to drop him.

Who is the actor in the Sauvage Dior commercial? ›

Johnny Depp, 60, RETURNS as the face of Dior Sauvage after eye-watering '$20M payday' Johnny Depp is back. The 60-year-old Pirates Of The Caribbean actor was seen in a new commercial called The Call Of The Blazing Sun for the Dior fragrance Sauvage.

What is the new Dior perfume Johnny Depp? ›

Johnny Depp, an absolute icon, explores the endless expanse of a hypnotic desert. Under the eye of Jean-Baptiste Mondino, surrounded by a pack of wolves, the hero and his guitar are more than ever at one with the spirit of Sauvage. Even more charismatic, he incarnates the dense magic of this new, superpowerful Elixir.

Who is the new face of Dior? ›

Rihanna has been slated as the new face of luxury brand Dior's signature fragrance, J'Adore. It would be a challenge to deny the eclectic nature of Rihanna, or even attempt to. Since the 2017 launch of Fenty Beauty, the cultural innovator has been catapulted to becoming the world's richest musician.

What is the Dior Sauvage scandal? ›

This analysis revealed that Dior's scandal was predominantly triggered by the company's perfume name, “Sauvage,” as the preponderance of the comments that expressed moral outrage discussed its racist connotations and argued that it reinforced and bolstered perceptions of racism.

Which Sauvage does Johnny Depp use? ›

Dior Sauvage

Not many will be surprised to know that Johnny Depp wears Sauvage by Dior, considering he has been the face of the fragrance since 2015.

Is Johnny Depp loyal to Dior? ›

Dior, notably, did not terminate Depp's brand ambassadorship during Depp's trial, per The New York Times. The fashion house also doubled down on its support for Depp, and signed a seven-figure, multiyear contract with him in 2022. Depp told the South China Morning Post that he was very touched by Dior's support.

What does Dior Sauvage smell like? ›

SAUVAGE, THE EAU DE PARFUM

Refined and somewhat fierce, Indonesian Nutmeg accompanies Sichuan Pepper and Pink Pepper, the signature notes of Sauvage, as the woody ambery trail of Ambroxan® is wrapped in the smoky accents of Papua New Guinean Vanilla absolute for greater virility.

Which celebrities wear Dior Sauvage? ›

From Johnny Depp's rugged sophistication to Ryan Reynolds' irresistible charm, David Beckham's timeless elegance, and Chris Hemsworth's modern masculinity, these influential individuals have embraced the allure of Dior Sauvage and made it an essential part of their signature style.

Why is Johnny Depp still advertising Dior? ›

He's cast as the face of Sauvage because Dior reckons he embodies the spirit of the fragrance: wild and animalistic, but also noble, honest and authentic. You'd think the associations between being wild and animalistic might prove to be poor taste following Heard's accusations of domestic abuse against Depp.

Who is the male model for Dior Sauvage? ›

The 20 Million Dollar Man: Johnny Depp Re-Ups With Dior Sauvage - The Robin Report. Written by: Dana Wood.

What cologne does Brad Pitt wear? ›

Brad Pitt: Lorenzo Villoresi Musk

His favourite perfume is Lorenzo Villoresi Musk, a delicate fragrance that blends notes of white musk, rose, and jasmine with hints of amber and sandalwood. This luxurious scent perfectly complements Brad Pitt's suave and debonair persona.

Did Dior refuse to leave Johnny Depp? ›

Its bad enough he had to endure that abuse and then now to suffer because of that Heard woman's malignant and defamatory lies. Did Dior drop Johnny Depp? Nope, they were the only company he was contracted to that stood by him and refused to drop him.

How much is Dior paying Johnny Depp? ›

Depp's more than $20 million three-year deal with Dior is the highest for any men's cologne, according to Variety.

Who is the model for Sauvage? ›

Johnny Depp has agreed a new contract with Dior to remain as the face of Sauvage cologne, which he has promoted since 2015. Even at the age of 59, Johnny Depp is maintaining his status as a male icon, as evidenced by this renewal as the face of Dior's Sauvage perfume.

Who is the nose behind Dior Sauvage? ›

"Sauvage" by Dior is an Aromatic Fougere fragrance for men, introduced in 2015. François Demachy, the nose behind the scent, curated a blend with Calabrian bergamot and pepper as top notes.

Who represents Sauvage Dior? ›

Johnny Depp's adverts in Sauvage by Dior constantly portray him as attractive and strong as the dominant masculine.

Who is the new ambassador of Dior Sauvage? ›

The enthralling brand film sees the new brand ambassador, Hollywood hero Johnny Depp, embrace a dramatic and mysterious look as he escapes the city to bury his jewellery in the desert. The creative perfectly achieves the balance of raw wildness with masculine sophistication that the fragrance emulates.

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