Kakao Talk - Market Share, Competitor Insights in Instant Messaging (2024)

FAQs

What is the market share of KakaoTalk? ›

What is Kakao Talk market share in the instant-messaging? Kakao Talk has market share of 6.47% in instant-messaging market. Kakao Talk competes with 71 competitor tools in instant-messaging category.

You can share messages, coupons, and promotional contents as chat messages through the channel. With a KakaoTalk Business account, you can take advantage of features such as verified badges, search priority for brand protection, recommended channels, and KakaoTalk push notifications (Biz Message).

KakaoTalk is one of the most popular mobile messaging apps in South Korea. According to Kakao Corp, in Q1 2023, around 53.5 million active users worldwide and more than 47.7 million were based in South Korea. On average, 1 billion messages are sent daily through KakaoTalk.

Kakao Talk at a glance

KakaoTalk is among the most widely used mobile messaging applications in South Korea. Over 47.6 million of the 53.5 million active users worldwide were based in South Korea, according to kakaotalk's parent company Kakao Corp.

The app is available on Android, iOS, BB OS and Windows phones. It trumps over WhatsApp because of its Offline chat facility, better sticker collection, hidden chat feature, and free messaging to non-Hike members. Not everyone must have heard about the KakaoTalk instant messaging app.

Number of monthly active users of KakaoTalk in South Korea 2015-2023. During the fourth quarter of 2023, about 48.46 million South Koreans were active users of KakaoTalk, up from 48.34 million in the previous quarter.

KakaoTalk provides free calling and messaging services. Like most of its type, the user is able to share photos, videos, voice messages, locations, webpage links, and contact information. Users are able to create one-on-one conversations, as well as group chats with no limit on users.

KakaoTalk is free of charge with internet connection, wherever you are in the world. Engage in lively chat with friends with KakaoTalk's 1:1 and group chats.

KakaoTalk (or KaTalk) is a popular messaging app in South Korea. It's a free mobile service that offers text messaging, voice and video calls, group chats and more. Though similar to Line or WeChat, KakaoTalk's actually been around for 12 years.

Kakao Corp is the company behind KakaoTalk, which serves as its main platform and flagship application. It was founded in 2006 by Kim Bum-soo, the former CEO of NHN Corporation (the organization that emerged from the Hangame and Naver.com merger) as Kakao Inc.

Can non Koreans use Kakao? ›

Foreign tourists can use Kakao T in South Korea without that app. Based on the global mobility aggregator platform Splyt, this service connects overseas users and the network of Kakao T app. Kakao Mobility provides real-time automatic translation for communication between drivers and passengers.

KakaoTalk is a Korea-based VoIP service that resembles Viber and numerous other services that offer free calls and communication services to other in-network users.

Headquartered in South Korea, Kakao provides online search, social networking, video streaming, games, and e-commerce services to an estimated 54 million global monthly active users.

Kim started KakaoTalk in 2010, South Korea's biggest messaging app. Kim signed the Giving Pledge, committing to donate the majority of his wealth to philanthropy. Kim is one of the richest men in South Korea. Kim's net worth is estimated at around $4.7 billion.

Advertising remains the company's largest individual source of group revenue at 29% of the overall business. Music is now catching up at 23% of the business; the segment is growing much faster, however, at around 130%, according to Nikkei.

Kakao Friends are characters based on emoticons from KakaoTalk; in fact, Statista reports Kakao Friends are the most-preferred characters in Korea, surpassing the following of Mickey Mouse, Marvel, Hello Kitty, and even Pokemon.