Runway takeover! Kendall Jenner was dubbed the highest-paid model in the world by Forbes in 2018, and she’s still raking in a whole lot of money. Besides strutting down the runway and her reality TV gig, the Kardashians star has a lot of business ventures that factor into her net worth. Keep scrolling to find out Kendall Jenner’s net worth, how she makes her money and more.
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What Is Kendall Jenner’s Net Worth?
Kenny is worth an estimated $60 million, according to Celebrity Net Worth.
How Much Does Kendall Jenner Make Modeling?
When Forbes reported the list of highest-paid models in 2018, the publication estimated that Kendall earned about $22.5 million from her modeling gigs in a one-year period. Over the years, she’s walked the runway and posed for ad campaigns for brands like Balmain, Marc Jacobs, Givenchy, Karl Lagerfeld, Calvin Klein, Victoria’s Secret and more. In 2016, she even scored the front page of the coveted Vogue September Issue.
Kendall landed a major brand partnership in July 2023, when she was named a L’Oréal brand ambassador. While announcing the news on her Instagram page, the 818 Tequila founder wrote, “Ever since I was little I can remember L’Oréal being a part of my life and routine. Which makes this moment extra special for me. I’m excited and honored to be joining @lorealparis family and to stand along with so many inspiring women. I’m worth it, as are you.”
“I’m really lucky,” she said during a 2017 interview on The Ellen DeGeneres Show about her modeling career. “It’s something that was super important to me to, kind of, separate myself [from my family] and have my own career, and do something solo.”
Though she’s one of the most successful models of her generation, Kendall opened up about how being on a reality show made it more difficult for her to find gigs in the early stages of her career.
“I went to every single casting and ran all over not only New York City but all over Europe trying to get a job and make my way,” she told host Andy Cohen during part two of the Keeping Up With the Kardashians reunion in June 2021. “Of course I had a platform, and I never took that for granted. I always knew that that was there, but that almost made my job a little bit harder. Only because people probably didn’t want to hire me because I was on a reality TV show.”
When DidnKendall Made Her TV Debut?
It’s no secret Kendall’s been on TV since she was a tween, as KUWTK first premiered in 2007. While she didn’t appear as frequently as some of her other sisters did on the original E! series, she still made a pretty penny doing so!
In September 2020, Stylecaster broke down how much each Kar-Jenner sister makes per episode and reported that Kendall rakes in about $4.5 million for each installment. Kris Jenner explained in 2017 while on The Ellen DeGeneres Show that “everybody gets paid pretty much equally.”
Kendall and Kylie Jenner Have a Fashion Line
Along with her sister Kylie Jenner, the brunette beauty launched the Kendall + Kylie clothing line in 2015. Since its inception, the brand has been sold in department stores like Nordstrom, Saks Fifth Avenue and Bloomingdale’s, among others, and created capsule collections with various retailers.
“Our names are on the label, and we strive to constantly create and design styles that we ourselves want to wear and pair with statement pieces and vintage from our own closets,” Kendall told WWD in 2017 about the brand. “We have been very consistent with our vision of creating wearable and fun everyday classics.”
Though the clothing line has lost a little bit of steam over the years, fans can still buy garments from a variety of online stores.
How Much Money Does Kendall Jenner Make From Instagram Posts?
Just like the rest of her family, Kendall gets paid a lot of money on Instagram. The 2022 HopperHQ Instagram Rich List estimated that she can make just under $1.3 million for one social media post. Followers of hers can also see Kendall’s partnered posts, working with brands like Calvin Klein, Own Denim and By Far.
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Kendall Jenner Owns 818 Tequila
Kendall announced her 818 Tequila brand — which she said had been in the making for nearly four years — with an Instagram post in February 2021. The model revealed that her alcoholic beverage has already won multiple awards. “I’ve been on a journey to create the best tasting tequila,” she wrote on social media. “After dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING … 3.5 years later, I think we’ve done it!”
818 Tequila was sued by Austin, Texas, based liquor company Tequila 512. The brand, which was established in 2012, claimed the reality star’s brand was a rip off of their product and even featured a similar bottle and label design. The dueling liquor companies settled their disagreement in November 2022 with both able to keep their area code name and yellow label.
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“Tequila 512’s lawsuit against 818 Tequila has been resolved,” Tequila 512’s CEO toldTMZat the time. “The parties have agreed that they will each have the right to use their existing names and they will both make changes to their labels to clarify that they are not related to each other. Tequila 512 has dismissed its case.”
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Kendall Jenner is more than just a model and reality TV star; her entrepreneurial endeavors have played a significant role in her staggering net worth. Her modeling career, which began with runway walks and ad campaigns for esteemed brands like Balmain, Marc Jacobs, Givenchy, Calvin Klein, and Victoria’s Secret, has consistently contributed to her income. In 2018, Forbes named her the highest-paid model, estimating her earnings at around $22.5 million solely from modeling in a year.
Beyond modeling, Jenner’s business ventures significantly bolster her wealth. She's ventured into brand partnerships, including becoming a L’Oréal brand ambassador in 2023. Her involvement in the fashion industry goes beyond modeling, as she co-founded the Kendall + Kylie clothing line in 2015. While the brand has slightly lost momentum, it continues to be available through various retailers and online stores.
Her social media presence on platforms like Instagram adds substantial value to her income. With millions of followers, she reportedly earns nearly $1.3 million for a single sponsored post. Additionally, her foray into the spirits industry with 818 Tequila, launched in 2021, generated buzz and faced legal disputes but eventually settled, allowing both brands to retain their identities.
Jenner’s journey wasn’t without its challenges. Despite her fame from the reality show "Keeping Up With the Kardashians," she expressed the initial difficulty of securing modeling gigs due to the association with the show.
Her success is a testament to her multifaceted career and strategic brand collaborations. From fashion lines to brand endorsem*nts and spirits, Kendall Jenner has navigated various industries to solidify her status as a prominent figure in entertainment and business.
