Kering's luxury brands (2024)

FAQs

Kering's luxury brands? ›

“ At Kering, people are at the heart of our strategy. Our mission is to offer a stimulating, caring work environment where creativity, audacity and diversity fuel the success of our Houses, and drive our vision of sustainable and influential luxury. ”

“ At Kering, people are at the heart of our strategy. Our mission is to offer a stimulating, caring work environment where creativity, audacity and diversity fuel the success of our Houses, and drive our vision of sustainable and influential luxury. ”

Some of Kering SA's top advantages over its competitors in the luxury goods industry include its strong brand portfolio, global reach, and efficient supply chain. Additionally, Kering SA has a strong focus on sustainability, which is becoming increasingly important to luxury consumers.

PARIS, Feb 15 (Reuters) - French luxury group Kering is creating a position at the group level to oversee "brand safety" after a backlash from a Balenciaga advertising campaign dented sales in the final weeks of 2022.

Discover Kering

A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods and Jewelry: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, as well as Kering Eyewear.

The Kering group

At Kering, creativity, audacity and diversity fuel the success of our Houses and drive our vision of sustainable and influential luxury.

A focus on growth

Kering has developed a powerful, integrated business model whose combination of agility, balance and responsibility has spurred the rapid growth of its Houses.

The four primary methods of gaining a competitive advantage are cost leadership, differentiation, defensive strategies and strategic alliances.

Competitive advantages are attributed to a variety of factors including cost structure, branding, the quality of product offerings, the distribution network, intellectual property, and customer service.

The three main types of competitive advantage are differentiation, cost advantages, and focus advantages.

Who sold Gucci to Kering? ›

In 1999, Gucci was acquired by the French conglomerate Pinault Printemps Redoute, which later became Kering.

Kering's Fashion and Leather Goods Houses – Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen and Brioni – are renowned worldwide for their exceptional craftsmanship and distinctive creativity and character.

Taking as reference points once again the main brands of the respective companies, Gucci for Kering and Louis Vuitton for LVMH, the differences in style are obvious.

Gucci is owned by the French holding company Kering, which purchased an $8.8 billion stake in the iconic Italian fashion brand in 2004. Artémis, the investment firm of the Pinault family led by François Pinault, is Kering's leading shareholder and holds a majority share in the company through its parent organization.

Kering's portfolio includes brands specialized in the design, making and selling of luxury clothing products, including leather goods, apparel, shoes, watches, and jewelry. The luxury brands owned by the group include Gucci, Balenciaga, Alexander McQueen, Bottega Veneta, and Yves Saint Laurent.

In March 2013, PPR changed its name to Kering to reflect the group's shift towards luxury.

Balenciaga generated a major scandal last year after an advertising campaign featured imagery of children that critics said was disturbing and inappropriate, forcing Kering executives, including Balenciaga's creative director and CEO to apologise.

Kering is 42%-owned by Artémis, the holding company controlled by the Pinault family. The rest of the share capital is held by institutional, individual, employee shareholders and executive corporate officers. As of December 31, 2022, private individual shareholders held 4.2% of the Group's share capital.

Sustainability and innovation

Innovation is integral to Kering's sustainability policy. In 2013, for example, Kering founded the Material Innovation Lab, which provides the Group's Houses with more than 3,000 sustainable fabric and textile samples.

What is Kering 2025 strategy? ›

Care, Collaborate, Create. Three pillars to develop more sustainable and more responsible Luxury. Three pillars that shape Kering's 2025 Sustainability Strategy in a world where reducing resource consumption and respecting people are absolute necessities.

31, 2022.

According to Porter's Generic Strategies model, there are three basic strategic options available to organizations for gaining competitive advantage. These are: Cost Leadership, Differentiation and Focus.

They are: location, selection, service, quality, price, speed, and turnaround.

The strongest competitive advantage is a strategy that that cannot be imitated by other companies. Competitive advantage can be also viewed as any activity that creates superior value above its rivals. A company wants the gap between perceived value and cost of the product to be greater than the competition.

A differentiation strategy is an approach businesses develop by providing customers with something unique, different and distinct from items their competitors may offer in the marketplace. The main objective of implementing a differentiation strategy is to increase competitive advantage.

1. Product Attribute Differentiation. One way to gain an advantage over competitors is by differentiating your product from theirs. Ask yourself: What makes my offering unique?

Michael Porter defined the two ways in which an organization can achieve competitive advantage over its rivals: cost advantage and differentiation advantage.

Who owns Kering now? ›

François Pinault is tied to some of the biggest names in fashion. As the owner of French luxury group Kering, he and his family manage over a dozen high-end brands, including Gucci, Balenciaga and Yves Saint Laurent.

Our name is pronounced “caring,” a word that also reflects how we think of and build our relationships with our Houses, employees, customers, and our stakeholders in general – as well as with the planet. In the Breton language – an allusion to the Group's origins – ker means home or a place to live.

Kering Eyewear acquires UNT, one of its key suppliers in the manufacturing of high-precision components. Kering Eyewear has signed an agreement to acquire 100% of the share capital of the French company UNT, Usinage & Nouvelles Technologies, to strengthen its position in the luxury eyewear industry.

PPR changes its name to Kering and adopts a new visual identity embodied in a new logo – an owl, a symbol of wisdom, protection, and foresight – and a signature that conveys its approach: Empowering Imagination.

The House of Alexander McQueen is distinctive for its innovative and uncompromising expression of unbridled creativity. Founded by Lee Alexander McQueen in 1992, the House joined the Kering Group in 2001.

Cartier frames are created by Kering Eyewear, and crafted by artisans primarily in Italy, though some may be made in Japan, depending on the style and materials, which is true for most Kering Eyewear brands.

2000 to present. In February 2001, Gucci a subsidiary of Kering, acquired Bottega Veneta for $156 million. The following May, Patrizio di Marco was appointed CEO, and in June Tomas Maier creative director. Vogue coined the term “stealth wealth” to describe the brand's new style.

When French fashion billionaire François Pinault, who founded luxury group Kering, acquired Gucci, Ford left and started his own label, Tom Ford, in 2005. With the acquisition of his fashion brand by Estée Lauder, Ford is now a billionaire, according to Forbes.

Kering acquired a 91% stake in Balenciaga in 2001 for an undisclosed sum. The French multinational then purchased the rights to the perfume brand, which likely made them the sole owner. The Pinault family controls Kering through the Artémis group, which holds a 41.7% stake in the Kering Group.

Currently, Gucci is owned by the French luxury group Kering. In addition to Gucci, Kering and its proprietor Francois Pinault also own Yves Saint Laurent, Balenciaga, and Alexander McQueen.

What does Kering owe? ›

Kering SA, the French owner of the Gucci luxury brand, owes about 1.4 billion euros ($1.6 billion) to Italy in back taxes, according to the conclusions of a government audit.

Only in 1994, Kering started to reposition its brand. This repositioning culminated with the war to acquire Gucci. After that, Kering consolidated its position in the Luxury brand industry by buying several other fashion luxury brands.

Following the accelerated bookbuilding process, Kering will own 4% of Puma. The transaction comes after a previous sale in October of the same size. Kering began reducing its holding in the sneaker and sportswear brand in 2018, more than a decade after investing in it.

French luxury goods group Kering announced on Wednesday that it is selling 5.9 percent of its stake in Puma, valued at $1 billion.

About Kering

Kering has a dynamic and diverse workforce of more than 47,000 employees worldwide and delivered a revenue of €20.4 billion in 2022 - making the Group a leading player in the luxury industry.

Gucci Mission Statement

The company`s mission is to become the leader in luxury market at worldwide level.

Kering's Balenciaga brand came under fire in December after an ad showed a child holding what appeared to be bondage-themed teddy bears. A second controversial ad displayed a $3,000 Balenciaga handbag sitting among papers including one text related to U.S. ruling against child p*rnography.

Care, Collaborate, Create. Three pillars to develop more sustainable and more responsible Luxury. Three pillars that shape Kering's 2025 Sustainability Strategy in a world where reducing resource consumption and respecting people are absolute necessities.

The mission of the LVMH group is to represent the most refined qualities of Western "Art de Vivre" around the world. LVMH must continue to be synonymous with both elegance and creativity. Our products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy.

Surrounding ourselves with people who have different ideas and ways of expressing themselves is at the core of Gucci's ethos, fostering a positive, open and fair workplace. We believe this is the best way to address some of the most important issues in our society today.

What are some examples of a mission statement? ›

Green claims should be trustworthy

Kering said for a claim to be fully responsible and trustworthy it must be: true and relevant, clear and unambiguous, fair and without exaggeration, substantiated and verifiable, not over-using visual natural or nature-like elements, and putting forward certifications properly.

Kering (French: [kɛːʁiŋ]) is a French-based multinational corporation specializing in luxury goods. It owns the brands Balenciaga, Bottega Veneta, Gucci, Alexander McQueen and Yves Saint Laurent.

Kering is 42%-owned by Artémis, the holding company controlled by the Pinault family. The rest of the share capital is held by institutional, individual, employee shareholders and executive corporate officers. As of December 31, 2022, private individual shareholders held 4.2% of the Group's share capital.

In 1999, Gucci was acquired by the French conglomerate Pinault Printemps Redoute, which later became Kering. During the 2010s, Gucci became an iconic 'geek-chic' brand.