KFC logo is unrecognisable with surprise new look (2024)

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Colonel Sanders, is that you?

He's one of the most famous fast food mascots around, along with the likes of Ronald McDonald and Burger King's ingeniously named The Burger King. But KFC's Colonel Sanders has been left almost unrecognisable by a surprise logo change which has shaved years off his appearance.

The Colonel's moustache was completely removed on 1 November to raise awareness of Movember, a month in which participants attempt to grow their own moustache while raising money for charity. It's certainly a bold new look for a familiar face (for more surprising advertising examples, take a look at our best print ads of all time).

KFC logo is unrecognisable with surprise new look (1)

The new design by Sid Lee Paris (opens in new tab) appeared across KFC France's website and social media on 1 November, along with posts (below) explaining that the rules of Movember involve starting day one of the month with a clean shave (just in case you thought the Colonel was entirely missing the point of Movember by, you know, shaving his moustache).

KFC logo is unrecognisable with surprise new look (2)

But if you aren't a fan of Colonel Sanders' clean new look, don't worry – his moustache appears to have grown back impressively fast. The clean-shaven design only appeared for one day, to mark the start of Movember (opens in new tab). We can't help thinking the designers missed a trick here – wouldn't it have been fun (and encouraging for participants) to show the Colonel's moustache gradually regrowing over the month?

If Mr. P can do it, so can you! Join us this month for @MovemberUK. pic.twitter.com/guhOj3hVB8October 30, 2020

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It seems Colonel Sanders isn't the only food mascot participating in Movember this year. In the first change to Pringles' logo since 1968, Mr. P (we didn't know that was his name either) has also been given a fresh-faced makeover, courtesy of We Are Social (opens in new tab).

The temporary logo change is becoming a rather familiar marketing strategy for brands in 2020. Just last week, KitKat removed its logo from its packaging entirely after an alarming revelation about Australian consumers' recycling habits, while Time magazine replaced its title with a message for American voters. Check out our 6 best examples of brands temporarily changing their packaging.

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KFC logo is unrecognisable with surprise new look (5)

Senior News Editor

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).

KFC logo is unrecognisable with surprise new look (2024)

FAQs

Why did the KFC logo change? ›

Some sources mention that the reason for this was that the company wanted to get rid of the word “fried”, as it supposed an unhealthy food choice. The red color was added to the logo, as well as a sort of horizontal gradation. Also, the same year the mansard roofs on restaurants were modified and got the red strips.

Did KFC change their mascot? ›

To counter falling sales in its home market and fading brand relevance, Kentucky Fried Chicken (KFC) had opted to revive its iconic mascot, Colonel Sanders (Colonel), its legendary founder.

How many times did KFC change their logo? ›

People everywhere recognize the infamous Colonel Sanders founder of the Kentucky Fried Chicken restaurant logo a mile away. Since1952, the Kentucky Fried Chicken (KFC) logo has changed about four times, but the distinctive picture of Colonel Sanders has always stayed the same.

What does KFC logo signify? ›

The image of Colonel Harland Sanders is the most recognizable element of the KFC logo. The Colonel is shown in a white suit and black tie, with his signature goatee and glasses. The image of the Colonel is a nod to the company's founder and his original recipe of 11 herbs and spices that is still used today.

Which founder of Kentucky Fried Chicken image is still used as a kfc logo today? ›

Colonel Harland David Sanders (September 9, 1890 – December 16, 1980) was an American businessman, best known for founding fast food chicken restaurant chain Kentucky Fried Chicken (also known as KFC) and later acting as the company's brand ambassador and symbol. His name and image are still symbols of the company.

Who is the new face on KFC? ›

Jack Harlow and KFC first announced their year-long partnership in December and fans can expect more opportunities to celebrate KFC's partnership with Jack Harlow throughout the year with upcoming campaigns, social media activations, special menu item launches and exclusive experiences with Jack Harlow.

Why did KFC get rid of the colonel? ›

KFC eventually changed the recipes for both its fried chicken and gravy, because the Colonel's original recipe was allegedly too complicated to be carried out uniformly through the company's 5,000 plus restaurants.

Did KFC get rid of the colonel? ›

KFC has announced the retirement of its Colonel Sanders brand mascot. The Colonel was a likeness of the restaurant's founder, Harland Sanders, and is just the latest fast food icon to be faded out to make way for new brand appeals.

Who is the man in the KFC logo? ›

Before it became the world's second-largest fast-food chain, Kentucky Fried Chicken was the brainchild of a man named Harland Sanders, who cooked up simple country dishes at a roadside gas station. Even after his death in 1980, Sanders is still the instantly recognizable face of the company.

How many times was KFC denied? ›

It's also been said that KFC founder Colonel Sanders was rejected 1009 times before finding a taker for his chicken recipe.

Why does KFC use red? ›

LOUISVILLE, KY. — Red may be the color of the KFC brand, but RED also stands for something else at the fried chicken chain: Relevant, easy and distinctive. That is the strategy that KFC, a division of Yum! Brands, Inc., is utilizing to strengthen the brand and drive restaurant development.

Did Taco Bell change their logo? ›

Taco Bell was established in 1962 and the brand name has remained unchanged since then, the bell image for its official logo was adopted only in 1985. The archetype for the present Taco Bell logo was first designed in 1992, being only slightly modified by now.

What is the KFC slogan? ›

KFC's 'It's Finger Lickin' Good' was created off the cuff by a restaurant manager in the 1950s. Harland Sanders, the founder of KFC, ran a service station in Corbin, Kentucky in the 1930s, making food for hungry travellers.

What is the key message of KFC? ›

At KFC, we have a passion for food, and serve it with pride. We believe that you should come to work as the best version of yourself and treat every guest like a friend. And it's our job to ensure that every guest leaves happy.

What is KFC brand personality? ›

Youthful energy, apparent differences, and reduced linework made the colonel more enthusiastic, dynamic, and modern. He was only 65 when he began the franchise, and today's 65 years old are staying energetic, and seeming young is what the logo displays.

What are KFC official colors? ›

The KFC Logo is predominantly red and white, and features light beige to represent The Colonel's skin tone.

Does the KFC logo have a body? ›

KFC's logo features a depiction of the chicken chain's founder, Harland Sanders, who frequently wore the bow tie featured in the company's advertising. In recent redesigns, KFC has added shoulders and an apron to Colonel Sanders appearance.

What was KFC original name? ›

Brown believed that the Colonel Sanders brand could be used to market anything, and launched the "Kentucky Roast Beef" restaurant chain, and "Colonel Sanders Inns" motels.

Who is KFC girl? ›

Seven-year-old Monika Samaan became seriously ill after eating the chicken wrap at the Villawood KFC in 2005, suffering brain damage that has left her confined to a wheelchair and unable to speak.

What celebrity endorses KFC? ›

KFC this week began a year-long partnership with rapper Jack Harlow, who is backing a lineup of personal favorites from the menu. The deal comes after competitor McDonald's has found success marketing meals plugged by music stars, including Travis Scott.

What being removed from the KFC menu? ›

Popcorn chicken, Kentucky fried chicken wings, Nashville hot sauce, strawberry lemonade, and chocolate chip cookies were dropped from KFC menus across the country starting in November. In an interview with USA Today, KFC US director Brittany Wilson said the changes should make ordering easier for customers.

Who owns KFC now? ›

Yum! Brands has over 55,000 restaurants in 155 countries and territories operating the Company's restaurant brands – KFC, Pizza Hut, Taco Bell and The Habit Burger Grill.

What did KFC remove? ›

For KFC, the future is between two buns or wrapped in a tortilla. The fast-food chain, known mostly for its bone-in chicken, has removed five items from its menu, including popcorn chicken and chicken wings. The idea is to simplify ordering for customers and make life easier for employees.

Did KFC get rid of twisters? ›

(CNN) — Kentucky Fried Chicken is bringing back a fan favorite after a nearly decade-long hiatus.

What fan favorite is KFC bringing back? ›

KFC, however, is bringing back the fan favorite $5 Mac and Cheese bowl, according to Chew Boom.

Why does KFC use buckets? ›

The journey of the bucket began back in 1957, when the Colonel called Pete to see if he wanted to buy 500 paper buckets that another franchisee had purchased from a travel salesman. Harman agreed and filled each bucket with 14 pieces of chicken, five rolls and a pint of gravy.

Who is the wife in the KFC logo? ›

She's actually Claudia Sanders, the wife of Colonel Sanders! The late Sanders couple met way back in 1930, when she was working as a waitress at the Colonel's first restaurant, and later got married in 1948.

How much is KFC worth? ›

Kentucky Fried Chicken is one of the largest quick service chains in the world. In 2020, the KFC brand was valued at just over 5.4 billion U.S. dollars, up from the previous year's total of 5.11 billion U.S. dollars.

Who is the actor with the KFC bucket on his head? ›

It's a pretty open secret that Cuba Gooding Jr. loves to party. But after last night's Golden Globe Awards, he was especially in the mood to get turnt. Somehow, that resulted in a tired-looking Oscar winner wandering around an after-party with a KFC bucket on his head.

What is the busiest KFC? ›

Ever feel like the Pleasant Street KFC must be one of the busiest there is? It turns out Fall River's only KFC location is one of the busiest in the country. Even if it isn't the highest in sales in the United States, as a report on AOL.com says.

Did KFC ever sell beef? ›

In the mid to late 1960's The Colonel sold beef hamburgers. It was a single (6/1) patty burger between griddle toasted hamburger buns, about the size of a regular McDonalds hamburger.

Where was the most KFC sold in the world? ›

The major markets for KFC include China (7,166 stores), the United States (3,943 stores), Japan (1,140 stores), South Africa (955 stores), the United Kingdom (928 stores), Thailand (853 stores), Malaysia (743 stores), Indonesia (742 stores), Australia (699 stores), and Canada (601 stores).

Why is my KFC pink? ›

The reason this happens is probably down to the youngness of the chickens they use. 'Young chickens have thin and brittle bones and as such myoglobin leaks into the chicken and cartilage and looks red. It's fine. '

Has KFC got a secret menu? ›

The Triple Stacker Burger, the Zinger Chipster, and the Fave Crave box have been 'secretly' made available to customers. The menu is only visible on the KFC app - and the food chain has altered the way you can access it.

Why did KFC turn green? ›

'KFC Beyond Fried Chicken is so delicious' (Photo: Twitter) - Media Credit: A KFC store in Atlanta has turned green as the chain begins trialing its plant-based chicken from Beyond Meat.

What did Taco Bell apologize for? ›

Taco Bell is apologizing for its breakfast menu. In recent years, it has been littered with questionable foods, such as the Naked Egg Taco or even the Waffle Taco, that have since been discontinued. Turns out, people just want the basics and the chain is finally accepting that.

Why did Taco Bell go purple? ›

The name of the business “Taco Bell” comes from the name of the founder, Glen Bell. The bell icon above the wordmark also comes from Glen Bell's name, while the purple coloring sets the brand apart as exotic and unique.

Why did Taco Bell turn purple? ›

The logo of Taco Bell represents the name of the brand, which in its turn was named after Glen Bell, the founder of the company. So the enlarged purple and white bell we can see on the badge of the fast food chain stands not only for the brand but also honors the roots of the company, and the man, standing behind it.

Why has KFC changed their fries? ›

The fried chicken chain switched its skinny fries for chunkier, skin-on chips back in November to satisfy customer demand.

What is the mans name on the KFC logo? ›

Before it became the world's second-largest fast-food chain, Kentucky Fried Chicken was the brainchild of a man named Harland Sanders, who cooked up simple country dishes at a roadside gas station. Even after his death in 1980, Sanders is still the instantly recognizable face of the company.

Why is KFC in Kentucky? ›

Louisville, Kentucky, U.S. KFC was founded by Colonel Harland Sanders (1890–1980), an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression.

Why does KFC taste so different? ›

One reason is sourcing, the other is regional taste. Items, like the chicken used for making KFC meals, usually come from local farms. They have to conform to certain standards, but there will always be certain variations due to what the farms have to work with.

Why did KFC stop selling cheese fries? ›

KFC's fries were last taken off the menu in February due to a "global supply disruption", and were temporarily replaced with waffle hash.

Why did McDonald's remove fries? ›

No More Fries On McDonald's Dollar Menu

While it may seem counterintuitive to take one of the most popular food items off of its recession-friendly menu, the move is actually a new McDonald's strategy to gain customers and remain competitive.

Why did McDonald's stop selling fried chicken? ›

1968: Southern Fried Chicken

Unfortunately, McDonald's couldn't keep up with other popular chicken chains, like KFC, and eventually took the fried chicken off the menu. And that was before the new king of fast-food fried chicken, Chick-fil-A, came to play.

Why did KFC stop selling hot wings? ›

As first reported by Yahoo Finance, the Yum! Brands subsidiary says the items will no longer be offered as part of a “a menu simplification” to be more efficient, allow the chain to focus on further innovating its offerings at its 3,886 locations.

What is the oldest fast food restaurant? ›

Most historians agree that the American company White Castle was the first fast-food outlet, starting in Wichita, Kansas in 1916 with food stands and founding in 1921, selling hamburgers for five cents apiece from its inception and spawning numerous competitors and emulators.

Does Pepsi own KFC? ›

PepsiCo fast food division

Reynolds sold KFC to PepsiCo to pay off debt from its recent purchase of Nabisco. In 1990, Hot 'n Now was acquired via Taco Bell, but the company was sold in 1996.

Is KFC more unhealthy than Mcdonald's? ›

While chicken is an obvious Men's Health staple, KFC's reliance on greasy oils and subsequent sky-high calorific content makes Maccy's an unlikely victor. The more varied menu and healthy options, as well as classic, gut-busting fare, make it the ideal spot to play fast and loose with your nutrition plan.

Does KFC have a secret ingredient? ›

According to the recipe, which is called 11 Spices, the top-secret ingredients (and measurements) include: 2/3 teaspoon salt. 1/2 teaspoon thyme. 1/2 teaspoon basil.

Why is KFC chicken not crispy? ›

Some insist that you should let the coated chicken sit before frying. Not at KFC—their rule is “from flour to fryer.” If the chicken is left to sit, the breading will soften for a less-than-crispy result and the skin will fall off the chicken too easily.

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