Khloe looks 'unrecognizable' in new ad as fans say she looks 'frightening' (2024)

FANS called out Khloe Kardashian for looking “unrecognizable” in her new video ad campaign for fashion retailer Shein.

The 37-year-old has often been accused of “changing her face” using surgery, filters, editing, and photoshop in her social media content.

For a new Shein fashion designer contest, Khloe was revealed as one of the judges and participated in episode 1 of the challenge, which was recently released.

In it, viewers quickly noticed her appearance and commented on the YouTube video about how different she looks from her recent Instagram photos.

One fan claimed that “this video really confirmed that Khloe edits the hell out of her pictures,” adding: “I had no idea who the woman in the thumbnail was at first.”

A second asked: “Anyone else trippin out on Khloe Kardashian‘s face - it looks so off”

Others noted that the Keeping Up With the Kardashian alum’s “face is unrecognizable” and “looks frightening" and "so scary."

Previously, fans slammed Khloe for even working with the brand Shein in the first place, accusing the company of being “unethical.”

Most read in The US Sun

'GRAPHIC'

Lori Vallow 'victim's' aunt's heartbreaking reaction' to graphic photos of nephew

See Also

Sites like SHEIN are creating a toxic and unrealistic shopping environment by photoshopping their modelsKhloe Kardashian wears a figure hugging dress to promote SHEIN'You can literally tell it's a white person’: TikToker calls out Shein for allegedly making white model BlackKhloé Kardashian, more stars slammed for working with fast fashion brand Shein

'PURE MAGIC'

Rumer Willis welcomes her first child and reveals the baby’s unique name

WOAH WHOOPI!

The View’s Whoopi abruptly cut off in the middle of personal message to fans

NUCLEAR THREAT

Ex-Russian president warns we’re closer than ever to WW3 as nuke risk grows

The mother of one modeled a slinky mesh dress from the online retailer in a series of promotional social media snaps.

The TV star posed for a series of sensual snaps in the brown dress and matching nude heels as she promoted the "finale" of the designer competition.

"I have had such an amazing time filming with SHEIN and all of the talented designers!" she told her 182million followers.

'UNETHICAL!'

Fans slammed her partnership with the company, calling it "one of the most unethical fast fashion brands."

"Is this is a joke? After SHEIN knocks off small designers," one user kickstarted the debate after Khloe announced her involvement with them.

Last month, Khloe appeared to have a plumper pout and more flawless skin than usual as she posed for a migraine ad.

WHO'S THAT?

Fans couldn't help but comment on how different Khloe looked, with one writing, "Yikes" while another posted: "So photoshopped!"

One day earlier, Khloe appeared to suffer an editing blunder while posing in a khaki crop top and leather pants.

People noticed that her arm seemed distorted and had an unnatural-looking curve to it in a photo she posted.

One wrote on the photo: "No-one else going to mention that arm? Look at the curve!"

Another agreed: "So photoshopped."

Khloe is no stranger to a retouching fail and recently appeared to have"six toes"while posing in a neon pink bikini.