Korea¡¯s The Nature Holdings taking National Geographic fashion brand to China - Pulse by Maeil Business News Korea (2024)
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[Provided by The Nature Holdings]
National Geographic Apparel, fashion brand of South Korea¡¯s The Nature Holdings, is tapping other Asian markets upon huge popularity among teenagers and young consumers in Korea and Hong Kong.
According to the fashion industry on Tuesday, The Nature Holdings has completed procedures to establish a joint-venture entity in China with a plan to open a shop in the first half of next year.
It will hold a 51-percent stake in the joint venture. Its partner Bestseller, a global fashion firm headquartered in Danmark, holds the fifth-largest distribution network in China, with 7,000 offline shops nationwide.
The Nature Holdings already debuted its apparel line in Tmall, China¡¯s e-commerce platform for brand-name goods.
¡°We plan to use China as a foothold to be accepted in the global market,¡± said an official from the firm.
It will add stores in China and other Asian countries like Taiwan and Japan next year.
Specifically, it hopes to open two shops in the first half and four in the second in Taiwan. Afterwards it will move onto Malaysia and Singapore.
Its confidence comes after sales from five shops in Hong Kong jumped 160 percent on year as of October this year.
It benchmarks earlier successful path of F&F.
F&F launched its young apparel brand MLB based on brand licensing with the U.S. Major League Baseball in 1997. Backed by its success in the domestic market, it advanced into China in 2019.
The Nature Holdings¡¯ shares rose 0.54 percent to 28,100 won ($20.43) in the morning session of Wednesday.
By Shin Hye-lim and Jenny Lee
By ShinHye-limandJennyLee
[¨Ï Pulse by Maeil Business Newspaper & mk.co.kr, All rights reserved]
The Nature Holdings bought a license from the US TV channel National Geographic and launched the brand in Korea in 2016. It has gained huge popularity among young consumers in Korea, Taiwan and Hong Kong and is stepping up its marketing strategy in China as a premium outdoor fashion brand.
In 2022, LG Household & Health Care (LG H&H) was the largest beauty and cosmetics conglomerate in South Korea with its revenue of around 7.19 trillion South Korean won. LG H&H is a South Korean consumer goods company and its business sectors include cosmetics, household goods, and beverages.
The Anholt-Ipsos Nation Brand Index (NBI) calculates its ranking based on averaging the scores of six different factors: exports, governance, tourism, culture, people and immigration, and tourism. According to the NBI 2023 ranking South Korea secures the 24th position, a drop of one position from the 2022 ranking.
Approximately 30 percent of the area of South Korea consists of lowlands, with the rest consisting of uplands and mountains. The great majority of the lowland area lies along the coasts, particularly the west coast, and along the major rivers.
This statistic is the result of a survey about the preferred brands for outdoor clothes among fashion students in South Korea in 2019. According to survey, around 25.3 percent of respondents preferred The North Face, followed by Kolon Sport with around 19.9 percent of respondents.
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