Gone were the days when only Hollywood celebrities and supermodels were appointed as brand ambassadors of global fashion houses. With the rise in Korean inclusivity and the power of the Korean wave, more Korean celebrities have taken up those appointments as ambassadors, either for Korea or the global market.
Ahead, we’ve rounded up a list of Korean celebrities who are fronting or have fronted luxury fashion brands, including South Korean rapper ZICO, Blackpink’s Jisoo, and All Of Us Are Dead‘s lead actor Yoon Chan-young.
