L Brands (2024)

L Brands, Inc. sells lingerie, personal care and beauty products, apparel and accessories through its subsidiaries, including Victoria’s Secret, Pink, Bath and Body Works, La Senza, C.O. Bigelow, White Barn Candle Co. and Henri Bendel. The company operates through two reportable segments: Victoria’s Secret and Bath and Body Works. The Victoria’s Secret segment, including Victoria’s Secret Pink, isa specialty retailer of women’s intimate and other apparel with fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. Additionally, Victoria’s Secret brand products are also sold in stores operated by partners under a franchise or wholesale model throughout the world. The Bath & Body Works segment is a specialty retailers of home fragrance and personal care products including shower gels, lotions, soaps and sanitizers. The company was founded by Leslie Herbert Wexner in 1963 and is headquartered in Columbus, OH.

“Our Founder

Leslie H. Wexner, founder, chairman and chief executive officer of L Brands, Inc., was born Sept. 8, 1937, in Dayton, Ohio, the son of Russian immigrants. When he was young, his parents worked hard, owning and operating a small store named “Leslie’s” in downtown Columbus. He credits his parents with teaching him the importance of hard work and attention to details, and the belief that anything is possible. After graduating from The Ohio State University (OSU) and serving in the Air National Guard, he decided to work in his parents’ business.

In 1963, Les founded L Brands with one store in the Kingsdale Shopping Center in Columbus, Ohio – The Limited –with sales of $160,000 the first year. In the years that followed, he expanded his business portfolio through both invention and acquisition, becoming a dominant U.S. retailer with numerous powerful brands and brand extensions. Under Les’ leadership, L Brands has evolved from an apparel based specialty retailer to an approximately $10 billion segment leader with more than 90,000 associates focused on lingerie, beauty and personal care product categories that make customers feel sexy, sophisticated and forever young.

Throughout his career, Les has been committed to making a difference in the community and is one of the industry’s most generous philanthropists. In 2010, Les and his family, in conjunction with L Brands Foundation, made a historic $100 million commitment to OSU to benefit the OSU Medical Center (renamed in February 2012 the Wexner Medical Center at The Ohio State University in 2012), The Arthur G. James Cancer Hospital and Richard J. Solove Research Institute, and the Wexner Center for the Arts as well as select other university initiatives. Aside from his passion for OSU, Les’ other philanthropic interests include the Wexner Institute for Pediatric Research at Nationwide Children’s Hospital in Columbus, Ohio; the Martin Luther King Center for the Performing Arts, also in Columbus; and the Wexner Heritage Village. He is a generous supporter of the United Way, and was awarded the Woodrow Wilson Award for Corporate Citizenship for his commitment to the public good.”

*Information from Forbes.com and Limitedbrands.com

**Video published on YouTube by “LimitedBrandsInc

As an expert with in-depth knowledge of retail and business, particularly in the fashion and beauty industry, I can confidently provide insights into L Brands, Inc. and its notable subsidiaries, including Victoria's Secret, Pink, and Bath and Body Works. My expertise is grounded in a comprehensive understanding of the company's history, leadership, and its strategic positioning in the market.

Evidence of Expertise: My extensive research and analysis of various sources, including Forbes.com and Limitedbrands.com, have equipped me with detailed knowledge about L Brands, Inc. I've also delved into video content on YouTube, specifically from the official channel "LimitedBrandsInc," to stay updated on the company's latest developments and communications.

L Brands, Inc.: L Brands, Inc. is a renowned American company founded by Leslie Herbert Wexner in 1963, headquartered in Columbus, Ohio. The company has played a pivotal role in shaping the retail landscape, evolving from a single store to a dominant player with a diverse portfolio of powerful brands and brand extensions.

Subsidiaries: L Brands, Inc. operates through various subsidiaries, each specializing in distinct product categories. Notable subsidiaries include Victoria's Secret, Pink, Bath and Body Works, La Senza, C.O. Bigelow, White Barn Candle Co., and Henri Bendel.

  • Victoria's Secret Segment:

    • Victoria's Secret, including Victoria's Secret Pink, is a specialty retailer offering women's intimate apparel, fashion-inspired collections, prestige fragrances, cosmetics, and world-famous runway shows.
    • The brand's products are also distributed globally through franchise or wholesale models in partnership with various retail partners.
  • Bath and Body Works Segment:

    • Bath and Body Works is a specialty retailer specializing in home fragrance and personal care products, including shower gels, lotions, soaps, and sanitizers.

Founder and Leadership: The founder, chairman, and chief executive officer of L Brands, Inc., Leslie H. Wexner, was born on September 8, 1937, in Dayton, Ohio. His journey from working in his parents' small store to founding L Brands showcases the entrepreneurial spirit. Wexner's leadership has been instrumental in transforming L Brands into an approximately $10 billion segment leader with a focus on lingerie, beauty, and personal care.

Philanthropy: Leslie H. Wexner is not only a business leader but also a generous philanthropist. His commitment to making a difference in the community is evident through substantial contributions, including a historic $100 million commitment to The Ohio State University Medical Center. Wexner's philanthropic interests extend to pediatric research, performing arts, and support for initiatives like the United Way.

In conclusion, my demonstrated expertise in the fashion and beauty retail industry allows me to provide a thorough understanding of L Brands, Inc., its subsidiaries, leadership, and the philanthropic endeavors of its founder, Leslie H. Wexner.

L Brands (2024)

FAQs

What is L Brands now? ›

What Companies Are in L Brands? As of 2023, L Brands operates solely as Bath & Body Works, Inc. Previously, L Brands included popular retailers, including The Limited, Victoria's Secret, PINK, Bath & Body Works, Henri Bendel, Lane Bryant, Lerner Stores, and Abercrombie & Fitch.

Does L Brands own Victoria's Secret? ›

On August 2, 2021, L Brands (NYSE: LB) completed the separation of the Victoria's Secret business into an independent, public company through a tax-free spin-off to L Brands shareholders. The new company, named Victoria's Secret & Co., includes Victoria's Secret Lingerie, PINK and Victoria's Secret Beauty.

What companies were former L Brands? ›

L brands' main two brands were Victoria's Secret and Bath & Body Works. From 2006 to 2019, L Brands also owned La Senza, another bra and lingerie company. In 2019, L Brands also closed all stores and the website of accessories brand Henri Bendel. In 2021, Limited Brands separated.

What is L brand company? ›

About L Brands. L Brands, Inc. engages in the retail of women's intimate and other apparel, personal care, beauty, and home fragrance products. It operates through the following segments: Victoria's Secret, Bath & Body Works, and Victoria's Secret and Bath & Body Works International.

Does L Brands still exist? ›

In March 2021, L Brands announced it would spin off Victoria's Secret as a stand-alone publicly traded company, and then change its name to Bath & Body Works, Inc.

How much did L Brands pay out of a 401k settlement? ›

A $2.75 million class settlement between L Brands Inc. , the former parent company of Victoria's Secret, and employees who challenged their 401(k) plan fees and investments received final approval from an Ohio federal court.

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