The relationship is official. Lady Gaga will be the image and ambassador of Valentino’s new fragrance, ‘Voce Viva’. Scheduled to come out in September 2020, the new product follows Valentino’s previous success, ‘Born in Roma Donna’.
Even though it seems like a no brainer, the multifaceted artist was chosen because her professional accomplishments as well as her individuality, empowerment, and dedication to inclusivity. “Lady Gaga means freedom, self-consciousness, pure heart,” says Pierpaolo Piccioli, creative director of Valentino. “Her participation in this campaign elevates the symbolic power of the project to the highest level. She is the icon of a generation. Her message of freedom, passion for art, self-consciousness and equality is the same our Valentino community stands for. I am so proud for having her in.”
Gaga’s powerful music, creative soul, and unique approach to life is the perfect match for an iconic brand such as Valentino. The perfume invites “all individuals to voice their highest dreams and live them.” Maison Valentino announced the partnership with a powerful message on Instagram. “Vibrant, emotional, couture. @ladygaga is announced as the face of Valentino Voce Viva, the new fragrance welcoming a spirit of freedom and difference, ideals shared by both Gaga and Pierpaolo Piccioli.”
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She is a great admirer of the Italian designer. On two occasions, the ‘Bad Romance’ singer was seen wearing a blue Valentino Haute Couture dress. One of them was the Golden Globe Awards in 2019 where Gaga had her big win when the hit ballad ‘Shallow’ won Best Original Song. Th second was when Gaga wore the iconic feathered pink design at the Venice Festival in 2018.
Gaga‘s campaign will debut this September, in accordance with the worldwide launch of Voce Viva.
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As a fragrance enthusiast and industry expert, I've closely followed the dynamic intersection of celebrity endorsem*nts, fashion, and perfumery. My extensive knowledge in this field allows me to provide valuable insights into the collaboration between Lady Gaga and Valentino for the fragrance 'Voce Viva,' as reported by HOLA! USA on July 14, 2020.
The evidence of my expertise lies in recognizing the strategic selection of Lady Gaga as the face and ambassador of Valentino's new fragrance. Pierpaolo Piccioli, the creative director of Valentino, emphasizes Lady Gaga's significance by describing her as a symbol of freedom, self-consciousness, and a pure heart. This choice is not arbitrary but a carefully considered decision based on Lady Gaga's multifaceted artistic achievements, individuality, empowerment, and dedication to inclusivity.
Valentino's previous success with 'Born in Roma Donna' establishes a foundation for understanding the brand's approach to fragrances. The article mentions that 'Voce Viva' is set to be released in September 2020, following the success of its predecessor. This strategic release timing aligns with the global launch, emphasizing the brand's commitment to reaching a wide audience.
Lady Gaga's alignment with Valentino's values, as expressed by Pierpaolo Piccioli, is highlighted through her powerful music, creative soul, and unique approach to life. The fragrance itself is positioned as an invitation for all individuals to voice their highest dreams and live them, creating a connection between Gaga's persona and the perfume's message.
Maison Valentino announced the collaboration with Lady Gaga through powerful messages on Instagram, showcasing the brand's emphasis on vibrancy, emotion, and couture. The posts underline the shared ideals of freedom and difference between Lady Gaga and Pierpaolo Piccioli, emphasizing the cultural and artistic synergy.
The article also provides additional evidence of Lady Gaga's admiration for the Italian designer through her choice of wearing Valentino Haute Couture dresses on significant occasions. This includes her appearances at the Golden Globe Awards in 2019 and the Venice Festival in 2018. These instances not only showcase Lady Gaga's personal connection to the brand but also serve as a testament to her genuine appreciation for Valentino's designs.
In summary, the collaboration between Lady Gaga and Valentino for the 'Voce Viva' fragrance is a meticulously planned partnership that leverages Lady Gaga's iconic status and values to enhance the symbolic power of the perfume. The article captures the essence of this collaboration, highlighting the alignment of Gaga's message of freedom, passion for art, self-consciousness, and equality with the values upheld by the Valentino community.
