Leather expert slices open a $1,100 Gucci mini bag to see if it's worth the price tag (2024)

Video Real Estate

Slicing open a $1,100 Gucci Dionysus mini bag to see if it's worth it

Katie Hayton

2023-01-20T18:00:00Z

Description

Following is a transcript of the video.

Tanner Leatherstein: Gucci Dionysus bag. Is it worth it?

I'm Tanner. I've been deconstructing and inspecting designer luxury leather bags to help people understand if it's worth it or not, and I'm going to walk you through how I deconstruct the $1,100 Gucci Dionysus mini bag.

The most misused term in the industry, it's "genuine leather." It may mean really low qualities of leather, and some people use it in very misleading ways. I try to put my estimate on the leather and craftsmanship costs so people can make that deduction. Like, how much of this price is now status coming from the brand? And make your mind by yourself, right?

I look at three things. First is leather. Like, what type of leather selection was employed in this design? How good of a leather is required for this kind of finish they employed here? Two is the craftsmanship, the sophistication of the design. And finally, the third one is overall performance value compared to that price point. If you're looking for just leather, you don't care about the status, it might be too much for you. And if you are OK, you want to buy the status that comes with the brand, then it's totally worth it for you. So that's my intention of helping people with this information.

This buckle is attached to it very strongly through these metal connections, and it is really hard for me to take it off, so I am cutting the buckle off from the leather to take it out of my way so we can start inspecting the leather. Gucci bag has about two, three layers of supporting materials inside. The leather is backened by this fabric, which will prevent the stretching of the leather over time, so it's going to make sure the form stays intact in years to come. There are some thicker supports almost resembling cardboard kind of materials. Sometimes leather dust is employed in those support materials as well to increase the structure rigidity of the bag.

This Dionysus bag was very rigid and structured bag. It looked, felt, and stayed very solid in its given form, and it was very well executed. Super-good craftsmanship, very good design, and all that. Internal pieces was carefully planned, selected, and the stitching lines, even the count of the stitches, quality seems really good. I think the shop making this bag, definitely a top-notch artisan shop.

Now I'm applying some acetone, because it's a very common household dissolver, and I'm using a sharp knife, or a little leather blade, to remove the finish. It's technically like scraping off a little bit of a cream from top of the leather, and there is no certain depth. I go until I see the leather grain. By leather grain, I'm talking about the pores of the hair cells, actually. You will start seeing the hair cells beyond the finish once those plasticky, gooey substance is gone. And that gooey substance, it's just liquidized plastic. The finish on it, that pattern-embossed finish, is a thick, heavy finish.

Underneath, when I open the bags, I know this is good leather after touching it, seeing the backside of it, and all that. This is subjective. The leathers I love has this minimal finish where I see the natural grain of leather, because leather is a non-standard natural material, just like, you know, everybody's skin looks slightly different. Truly minimally finished artisan leathers make unique pieces. No two leather craft will look alike. That's what I appreciate in leather, but I know this is really almost impossible for big brands to go with due to their size. They need some form of standardization.

Now I'm going to cut really thin strips so I can burn it and understand from the burning characteristics what kind of tanning was involved in this leather. Leather can be tanned different ways. They all burn slightly differently, and they leave different residues, ashes. Chrome-tanned leather burns really slow. You have to force it to keep burning. And then the ashes will usually show some form of green residue, which is the color of the chrome tanning agent. 90%, in my estimate, of leathers are chrome-tanned, because it's convenient, easy, quick, and very durable, and everybody uses it, but it's a heavy metal, and it's more polluting in the tanning technique.

Metal-free leather is a fairly new tanning technique, I would say only becoming more popular in the couple decades. Gucci bag has a metal-free claim. And grain, sometimes they call it grain or pebbled calfskin leather, and this is the little pebbles they refer to when they're talking about that, which is a standardization finish. So the leather they used here is showing me no signs of chrome, which is confirming their claim of metal-free tanning, and that's as much as I can tell from this test. It doesn't tell too much of the details when you're talking about metal-free tanning, but at least we don't see signs of chrome.

In my opinion, this bag can be made about $115 in leather and labor, material cost. It was definitely well made. It's beautiful leather employed here. The quality of craftsmanship and accessories is exceptional. Of course, it's a big brand. It's Gucci. There is a premium, definitely, you're paying in the price of $1,100, because eventually, regardless how good of a leather you use, price doesn't go above a certain point because of the leather. Then, when you start seeing astronomical prices, you know that it's not about the leather anymore, it's about the status that comes with the price. That's the whole point of my question of, is it worth it or not? Leather is not cheap, but it's never astronomically expensive.

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Following is a transcript of the video.

Tanner Leatherstein: Gucci Dionysus bag. Is it worth it?

I'm Tanner. I've been deconstructing and inspecting designer luxury leather bags to help people understand if it's worth it or not, and I'm going to walk you through how I deconstruct the $1,100 Gucci Dionysus mini bag.

The most misused term in the industry, it's "genuine leather." It may mean really low qualities of leather, and some people use it in very misleading ways. I try to put my estimate on the leather and craftsmanship costs so people can make that deduction. Like, how much of this price is now status coming from the brand? And make your mind by yourself, right?

I look at three things. First is leather. Like, what type of leather selection was employed in this design? How good of a leather is required for this kind of finish they employed here? Two is the craftsmanship, the sophistication of the design. And finally, the third one is overall performance value compared to that price point. If you're looking for just leather, you don't care about the status, it might be too much for you. And if you are OK, you want to buy the status that comes with the brand, then it's totally worth it for you. So that's my intention of helping people with this information.

This buckle is attached to it very strongly through these metal connections, and it is really hard for me to take it off, so I am cutting the buckle off from the leather to take it out of my way so we can start inspecting the leather. Gucci bag has about two, three layers of supporting materials inside. The leather is backened by this fabric, which will prevent the stretching of the leather over time, so it's going to make sure the form stays intact in years to come. There are some thicker supports almost resembling cardboard kind of materials. Sometimes leather dust is employed in those support materials as well to increase the structure rigidity of the bag.

This Dionysus bag was very rigid and structured bag. It looked, felt, and stayed very solid in its given form, and it was very well executed. Super-good craftsmanship, very good design, and all that. Internal pieces was carefully planned, selected, and the stitching lines, even the count of the stitches, quality seems really good. I think the shop making this bag, definitely a top-notch artisan shop.

Now I'm applying some acetone, because it's a very common household dissolver, and I'm using a sharp knife, or a little leather blade, to remove the finish. It's technically like scraping off a little bit of a cream from top of the leather, and there is no certain depth. I go until I see the leather grain. By leather grain, I'm talking about the pores of the hair cells, actually. You will start seeing the hair cells beyond the finish once those plasticky, gooey substance is gone. And that gooey substance, it's just liquidized plastic. The finish on it, that pattern-embossed finish, is a thick, heavy finish.

Underneath, when I open the bags, I know this is good leather after touching it, seeing the backside of it, and all that. This is subjective. The leathers I love has this minimal finish where I see the natural grain of leather, because leather is a non-standard natural material, just like, you know, everybody's skin looks slightly different. Truly minimally finished artisan leathers make unique pieces. No two leather craft will look alike. That's what I appreciate in leather, but I know this is really almost impossible for big brands to go with due to their size. They need some form of standardization.

Now I'm going to cut really thin strips so I can burn it and understand from the burning characteristics what kind of tanning was involved in this leather. Leather can be tanned different ways. They all burn slightly differently, and they leave different residues, ashes. Chrome-tanned leather burns really slow. You have to force it to keep burning. And then the ashes will usually show some form of green residue, which is the color of the chrome tanning agent. 90%, in my estimate, of leathers are chrome-tanned, because it's convenient, easy, quick, and very durable, and everybody uses it, but it's a heavy metal, and it's more polluting in the tanning technique.

Metal-free leather is a fairly new tanning technique, I would say only becoming more popular in the couple decades. Gucci bag has a metal-free claim. And grain, sometimes they call it grain or pebbled calfskin leather, and this is the little pebbles they refer to when they're talking about that, which is a standardization finish. So the leather they used here is showing me no signs of chrome, which is confirming their claim of metal-free tanning, and that's as much as I can tell from this test. It doesn't tell too much of the details when you're talking about metal-free tanning, but at least we don't see signs of chrome.

In my opinion, this bag can be made about $115 in leather and labor, material cost. It was definitely well made. It's beautiful leather employed here. The quality of craftsmanship and accessories is exceptional. Of course, it's a big brand. It's Gucci. There is a premium, definitely, you're paying in the price of $1,100, because eventually, regardless how good of a leather you use, price doesn't go above a certain point because of the leather. Then, when you start seeing astronomical prices, you know that it's not about the leather anymore, it's about the status that comes with the price. That's the whole point of my question of, is it worth it or not? Leather is not cheap, but it's never astronomically expensive.

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Leather expert slices open a $1,100 Gucci mini bag to see if it's worth the price tag (2024)

FAQs

How can you tell if a Gucci leather bag is real? ›

Remember, every authentic Gucci bag out there has a leather tag along with the brand's logo that can be found along the interior stitching of the bag. Now, when you flip this tag upwards, you will be able to locate the stamped version of the bag's serial number, which will be between 10 and 12 numbers.

What Gucci bags go up in value? ›

The Handbags With the Highest Resale Value, According to Experts: From The Row: The Margaux, $5,090. From Gucci: Gucci Jackie 1961 Bag, $3,350. From Bottega Veneta: The Andiamo Bag, $5,100.

How can I tell how old my Gucci bag is? ›

The leather rectangular serial number tag is typically found on Gucci bags made in the late 90s and onward. Vintage bags don't have the same serial numbers/codes as the newer styles. Bags produced before 1980's usually had no numbers just the Gucci script in cursive.

What vintage Gucci has no serial number? ›

Yes, a bag can be real without a serial number, especially for older or vintage bags. If you have an older bag without a serial number, it doesn't necessarily mean it's a fake Gucci bag.

How to tell if a Gucci tag is real? ›

Authentic bags have their interior tag created with a heat stamp. Typically the interior tag has the brand's trademark, logo, and includes where they are made. The interior tag stamping won't always be 100%. The appearance of the interior tag can be quite shallow depending on the material.

Where can I check a Gucci serial number online for free? ›

It is recommended to rely on the official Gucci website or call on authentication experts such as the Authentifier laboratory approved by the Ministry of Research and Innovation to obtain reliable verification of the serial number of your Gucci item.

What is the most sought after Gucci bag? ›

Dionysus

The Gucci Dionysus collection is one of the most iconic and sought-after lines offered by the designer fashion house. The collection is named after the Greek god of wine and ecstasy, Dionysus bags are renowned for their distinctive design elements and rich symbolism.

What age buys Gucci the most? ›

According to data from Gucci, 62% of the brand's $8 billion in sales in 2019 came from consumers ages 35 and under, and the brand's fastest-growing segment is consumers 24 and under.

What does Gucci sell the most? ›

Gucci is one of the most iconic and well-known luxury personal goods brands in the world. Gucci offers a range of different luxury fashion products, with more than half of the brand's worldwide revenue coming from the sale of leather goods as of 2023.

How do you authenticate an old Gucci? ›

Serial number and Stamping

Stamping on authentic Gucci designs needs to host consistent spacing, font, and sizing. However, fake Gucci bags will feature little things like the lettering being a fraction too close, or the font being generic, as opposed to the classic font utilised by Gucci.

How do I look after my Gucci bag? ›

Care for Your Bag

After each use, we suggest using a soft, dry cloth to gently wipe down your handbag before storing it. To keep your bag in good condition, avoid exposing it to direct light, heat, humidity, rain, and rough surfaces. If your bag does get wet, make sure to dry it right away with a soft cloth.

Where are original Gucci bags made? ›

Another way to know if a Gucci bag is original is to check if the item has been made in Italy. Absolutely all the firm's bags are manufactured in Italy, so it must be indicated on the label.

Do all Gucci zippers say Gucci? ›

Real Gucci hardware is made from sturdy solid metal, and most pieces — from the snaps to the zipper — are cleanly engraved with “GUCCI.” Zippers, buckles and locks should all match in the color and quality of the metal used. Mismatched hardware points to a counterfeit.

Are Gucci bags made in China? ›

No, Gucci handbags are not made in China — according to Gucci, their purses are 100 percent made in Italy. If you see Gucci purses stamped “Made in China,” they're not authentic. Find an assortment of vintage and contemporary Gucci bags from some of the world's top sellers on 1stDibs.

How to use Gucci authentication app? ›

  1. Download or open the Gucci App, tap the MY GUCCI icon, and select the Gucci Tag section. Download or open the Gucci App, tap the MY GUCCI icon, and select the Gucci Tag section.
  2. Scan your product by placing your smartphone on the back side of your item.

How can you tell the difference between real and fake leather bags? ›

If you can get a glimpse at the back of the leather, you may be able to determine if it's fake (or not). Often a leather-like surface is glued or laminated to fabric or a paper-like material. Real leather may be rough or smooth, finished or not. It also may differ in color a bit from the finished top side grain.

Do all Gucci bags have a serial number? ›

The value behind the Gucci brand lies in the craftsmanship of every item. Each Gucci bag comes with its own serial code.

Is Gucci 1234567890 real or fake? ›

CONTROLLATO CARDS

If the Gucci logo is centered, the word “controllato” is in all lowercase, and the numbers “1234567890” are at the bottom, then it may be legit. If the card isn't even there or doesn't have the aforementioned qualities, drop it like it's hot.

How can I tell if my handbag is real? ›

Below, three experts share their top tips on how to spot a fake handbag, whether buying online or IRL.
  1. Check the weight and smell. ...
  2. It's all in the detail. ...
  3. Look for the original box, dustbag and certificate. ...
  4. Make sure the price is right. ...
  5. Vintage fakes are easier to spot. ...
  6. Leave it to the experts.
May 8, 2023

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