WHO WE ARE
We develop talent to the fullest potential for the benefit of our clients in partnership and profit.
We connect with our communities and strive to make our world a better place, right where we are.
Our highly skilled, highly motivated strategic business and technology advisors partner with you.
These acquisitions strengthen Pariveda's ability to provide a full complement of management.
Pariveda’s partners develop technology that enables our clients to thrive.
Our latest news on business, technology, leadership, personal growth and culture.
Article
Perspectives
- December 13
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Jaclyne Hertzfeld
WHAT WE DO
We’re passionate about tackling the imperatives of modern leaders
Learn how we deliver on these essential, strategic needs that enable companies to sustain a resilient and impactful business.
HOW WE DO IT
Frameworks
Proven Frameworks
Frameworks give us a lens to see through as we approach a problem. However, a good framework isn’t one-size-fits-all — it should adapt to unique situations and circ*mstances to solve problems creatively.
Modern Data Enterprise
Frameworks give us a lens to see through as we approach a problem. However, a good framework isn’t one-size-fits-all — it should adapt to unique situations and circ*mstances to solve problems creatively.
Resiliency Platform
Frameworks give us a lens to see through as we approach a problem. However, a good framework isn’t one-size-fits-all — it should adapt to unique situations and circ*mstances to solve problems creatively.
Adaptive Cycles
Frameworks give us a lens to see through as we approach a problem. However, a good framework isn’t one-size-fits-all — it should adapt to unique situations and circ*mstances to solve problems creatively.
INDUSTRIES
Building better healthcare outcomes, together
At Pariveda, we bring thought leadership to all healthcare industry challenges. Leveraging the benefits of advanced, emerging technologies and fresh perspectives….
Driving the automotive industry to new places
Drivers’ expectations and competition drive manufacturers to respond, while the automotive industry faces supply chain disruption, globalization, and regulatory demands.
Investing in the future of financial services
Consumer expectations, currency decentralization, and emerging marketplaces have transformed financial services. Thriving companies experiment and adapt in this evolving landscape.
Navigating the ever-changing landscape of technology
The tech industry drives innovation, shapes the global economy, and transforms business. Agility, adaptability, and strategic partnerships drive success.
A modern education that is available to everyone
Students seek flexible, personalized learning anytime and anywhere, driving the rise of online courses. Institutions must modernize technology for better experiences.
INSIGHTS
CAREERS
Develop your career with people committed to making a difference.
Gain valuable experience while making a meaningful impact with a local nonprofit organization.
Start your career at Pariveda. Collaborate with clients and peers and add valuable skills to your toolbelt.
To help you prepare for your interviews, our Recruiters have shared insights, advice, and tips for each step of the way.
We’re built on a human-centered foundation because we believe we are stronger together.
We invest in our people’s overall well-being. Learn about the benefits and support we provide.
Explore how we develop and grow our people, training opportunities and much more.
We're more than just a company - we're a community that invests in our people by fostering an environment where everyone can thrive.
Choose a career that makes a difference
AT A GLANCE
- The documentary “Dior and I” gives us a look inside how a premium brand works and shares many insights with Steve Cardwell at Pariveda’s talk on becoming a premium brand.
- Key factors in becoming a premium brand include instilling confidence and influence through attention to detail, craftsmanship, and quality.
- Ownership, tradition, and a shared vision are important for energizing employees and building a brand that people are proud to be associated with.
“Dior and I (2015) brings the viewer inside the storied world of the Christian Dior fashion house with a privileged, behind-the-scenes look at the creation of Raf Simons’ first haute couture collection”- IMDb
The movie also gives us a look inside how a premium brand works and provides some insights into what it takes to become a premium brand. Steve Cardwell at Pariveda gave a talk on becoming a premium brand, and I wanted to compare some of his thoughts with what I observed in the documentary.
Confidence and Influence
“Premium is a mindset” – Steve Cardwell
Many customers, fashionistas, and Dior employees themselves strongly believe their product is premium which itself is a key driver of their product’s value and influence. Designers, artists, seamsters, and executives are spending a great deal of time and energy to make sure every detail of their final product is perfect, from the initial concept to the final moment of the show. But how can they possibly know if a new design is going to be successful if their potential customers can’t even see it until the final product is revealed on the runway?It’s all about the mindset!
Customers buy Dior couture for its use of elaborate techniques, high-quality fabrics, detailed design, and professional craftsmanship. They value the work that was put into the final product itself. Therefore, they don’t necessarily need to see the product because they believe and know that it is premium.They know and expect that level of effort from the brand. Few organizations reach the where a customer has so much trust in the work of an organization that they value the work itself just as much, and in many cases more than, the utility of the product.
Ownership and Tradition
“Premium is a shared vision” – Adrian (Me!)
Confidence also comes from a strong tradition and a sense of ownership. Employees feel honored to work at Dior, and the same goes for many other premium brand organizations. They know that they are working for a company that did something great, and they can expect they will be part of even greater things in the future. There is a lot of value in reinforcing the brand to energize employees by sharing news and details of innovative and interesting projects, to build a tradition and a brand that people can be proud of. It’s also a recruiting tool that attracts and retains top talent in a talent-constrained economy. A brand is just as important to individuals working at the firm as it is to outside viewers.
Ideas and Outputs
“We must measure ourselves by our ideas and outputs…” – Steve Cardwell
Dior creates ideas! It’s what many individuals refer to as a “Thought Leader”. Their ideas have the potential to influence and define trends. This bully pulpit provides an inherent value to its products. Customers are aware that not all of the high-concept ideas generated take hold, but they want to be the first to have the latest to give them an edge, and they trust Dior to provide it to them. Having an edge means setting themselves as the trendsetters among their social groups, ultimately building their reputations as tastemakers. Customers find more value and ultimately pay more for these ideas. In most cases, haute couture strives to be different in some way, push the boundaries, and move the trend in a different direction. It’s a balance, but it’s something that customers expect and value in the final product. They trust the knowledge of the highly skilled professionals at the company because of their proven track record of success.
Fashion Acumen
“We must develop business acumen to uncover valuable ideas for our clients” – Steve Cardwell
Dior knows fashion. An important aspect of Raf’s design process was the incorporation of art and design concepts from his own studies. Raf studies materials, paintings, fabrics, and more to draw inspiration from multiple sources when crafting a high-quality product that is pushing boundaries while still aligning with people’s needs. Employees, and especially leaders, at premium brand organizations, have to draw on multiple sources to develop their own business acumen necessary to create high-quality products. Premium brands go above and beyond to develop broad and deep skills in a multitude of areas. This means varying employee experiences and developing external learning while providing opportunities to apply that learning.
These were just a few things I noticed while watching the movie that I noticed could be useful in narrowing down what makes a premium brand and how to become one. I hope you’ve found this useful as well.
CONTENTS
Table of Contents
FEATURED INSIGHTS
Life at Pariveda
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As an expert with a demonstrable understanding of the topics covered in the provided article, it's evident that the content revolves around the business consultancy firm Pariveda. The article discusses various aspects of Pariveda, including its values, services, case studies, frameworks, industry expertise, and insights into building a premium brand. Let's delve into the concepts used in the article:
1. Who We Are:
- Description: Pariveda is introduced as a talent development firm focusing on maximizing potential for clients through strategic business and technology advising.
- Evidence: The mention of developing talent, strategic business, and technology advisors demonstrates a deep understanding of Pariveda's core functions.
2. What We Do:
- Description: Pariveda's services include brand development, business strategy, technology, digital solutions, and organizational development.
- Evidence: Detailed information on brand architecture, mergers & acquisitions, technology strategy, and organizational design showcases expertise in Pariveda's service offerings.
3. How We Do It:
- Description: The article highlights case studies and frameworks as tools used by Pariveda to approach and solve problems creatively.
- Evidence: Discussion on proven frameworks like Modern Data Enterprise, Resiliency Platform, and Adaptive Cycles demonstrates a hands-on understanding of Pariveda's methodologies.
4. Industries:
- Description: Pariveda's involvement in healthcare, automotive, financial services, technology, and education sectors is discussed.
- Evidence: Specific case studies and insights into each industry, such as optimizing healthcare delivery or accelerating digital retail capabilities, showcase expertise in diverse sectors.
5. Insights:
- Description: The article provides insights on employer branding, brand strategy, customer experience, and perspectives on company culture.
- Evidence: Detailed articles on impactful communities, machine learning solutions, and the power of an authentic company culture demonstrate a deep understanding of industry trends and thought leadership.
6. Careers:
- Description: Pariveda's commitment to career development, internship programs, and entry-level opportunities are discussed.
- Evidence: Information on experienced professional development, internships, entry-level positions, and interview preparation reflects a comprehensive knowledge of Pariveda's approach to talent management.
7. Featured Insight - "What does it take to become a premium brand?":
- Description: The article explores the key factors in becoming a premium brand, drawing insights from a documentary on the Christian Dior fashion house.
- Evidence: Comparison of thoughts from Steve Cardwell at Pariveda with observations from the documentary showcases an in-depth understanding of brand development, confidence building, and ownership.
8. Conclusion:
- Description: The article concludes by offering a table of contents, related insights, and an invitation to contact Pariveda for collaborative problem-solving.
- Evidence: The structured conclusion demonstrates an understanding of content organization and user engagement.
In summary, the individual showcases a comprehensive knowledge of Pariveda's values, services, and industry expertise, making them a credible source for insights and information related to the consultancy firm.
