If Fall 2021 was all about new beginnings, then it's only right that Spring 2022 continues the trend. Designers are keeping the party alive and amping up the glam in the spirit of getting shoppers excited about getting dressed up again (whether they're actually going anywhere or not). Adding to the fantasy, some of the best campaigns for SS 22 transport audiences back to precedented times, when social gatherings were plenty with likes of Michael Kors and Ferragamo as proof. Just ahead is a roundup of the stand out ads of the season.
1
Wales Bonner
Model: Yakubu Inusah
Photography: Malick Bodian
2
le Père
Models: Daniel A, Audi B
Photography: Driely S.
3
Balenciaga
Models: Kim Kardashian, BFRND, Kat Zhang, Tommy Blue, Marie-Agnès Diene
Photography: Stef Mitchell
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4
Coach
Models: Jennifer Lopez, Noah Beck, Tommy Dorfman, Jessica Kelly
Photography: Joshua Woods
5
Stella McCartney
Models: Natalia Vodianova
Photography: Mert and Marcus
6
MICHAEL Michael Kors
Models: Cindy Bruna, Nikki McGuire, Lori Harvey, Alton Mason, Neels Visser, Bella Hadid
Photography: Lachlan Bailey
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7
7 For All Mankind
Models: Cara Delevingne
8
Kate Spade
Models: Birgit Kos, Mayowa Nicholas, Dilone Altagracia
Photography: Cass Bird
9
Chanel
Models: Lily-Rose Depp, Margaret Qualley, Whitney Peak
Photography: Inez & Vinoodh
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10
Farfetch
Models: Kim Cattrall, Josh Hartnett, María Isabel, Steve Lacy
11
Theory
Models: Quinn Mora, Malik Anderson
Photography: Mario Sorrenti
12
Versace
Models: Bella Hadid, Gigi Hadid
Photography: Mert Alas and Marcus Piggott
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13
Loewe
Photographer: David Sims
14
Loro Piana
Models: Rianne Van Rompaey, Anok Yai and Leon Dame
Photographer: Mario Sorrenti
15
DKNY
Models: Ebonee Davis, Smino
Photographer: Marili Andre
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16
Etro
Models: Indira Scott, Bomi Youn, Lulu Tenney, Sculy Mejia, Erin Mommsen, Kendall Harrison
Photographer: Mario Sorrenti
17
Louis Vuitton
Models: Hoyeon, Stacy Martin, Samara Weaving, Agathe Rousselle, Lous and the Yakuza
Photographer: David Sims
18
Balmain
Models: Naomi Campbell, Carla Bruni, Lara Stone, Mariacarla, Adut Akech, Fernando Casablancas, Jordan Barret
Photographer: Mart Alas, Marcus Piggott
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19
Fendi
Models: Rianne Van Rompaey, Barbara Valente, Vittoria Ceretti, Anok Yai, Yilan Hua
Photographer: Craig McDean
20
Self Portrait
Models: Bella Hadid
Photographer: Harley Weir
Shelby Ying Hyde is a Brooklyn-based shopping and fashion contributor BAZAAR.com, with bylines on The Zoe Report, Teen Vogue, Essence, Nylon, Elite Daily and more. Prior to entering the editorial space, she worked at luxury e-commerce giants Net-a-Porter and Moda Operandi on the product editorial team, where she gained an extensive understanding of the luxury market as it pertains to shopping and engaging customers in a digital space. Follow @theshelbyying on Instagram for shopping advice, sale updates, and tips for building a well-rounded wardrobe.
