Logo (2024)

FAQs

What is a logo answer? ›

Logos serve to represent a given organization or company through a visual image that can be easily understood and recognized. A logo generally involves symbols, stylized text or both. Logos are often created by a graphic artist in consultation with a company and marketing experts.

A 28 year-old Jenny Joseph modeling for what would become today's Columbia Pictures logo.

What Makes A Good Logo? # A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message.

Think of design concepts like minimalism and negative space; minimalist logos, like flat logo design, use a single, versatile design that can be applied across backgrounds and mediums. Simple logos are often just wordmarks (i.e. a business name without any imagery), or designs that use a very simple icon.

Logos is when we use cold arguments – like data, statistics, or common sense – to convince people of something, rather than trying to appeal to an audience's emotions. Here's an example of logos in action from our man Aristotle himself: All men are mortal. Socrates is a man.

Especially in the 19th century, Columbia was visualized as a goddess-like female national personification of the United States and of liberty itself, comparable to the British Britannia, the Italian Italia Turrita and the French Marianne, often seen in political cartoons of the 19th and early 20th century.

What does the lady in the Columbia Pictures logo represent? ›

Jennifer Joseph isn't a household name, but as the model for the Columbia Pictures logo -- the draped lady holding a torch -- her likeness is seen by millions of moviegoers every year.

Columbia was purchased by The Coca-Cola Company in 1982. That same year, Columbia helped launch a new motion-picture studio, Tri-Star Pictures, which was merged with Columbia in 1987 to form Columbia Pictures Entertainment, Inc. In 1989 Columbia was acquired by the Sony Corporation of Japan.

So, your logo needs to clearly communicate who you are and what you do in an instant. From concept to roll-out, there's much to consider when boiling your brand to a single mark. However, a great small business logo only needs three things: great typography, simple colors, and a strong visual element.

The city is designing a logo and has asked companies to send in merchandising suggestions. We are happy because we use the logo! The name and logo followed on from that. They suggested a font, which is still the company logo today.

The logo is the prime identifier for all brands. Its purpose is to reflect the core idea of the organization. Your logo is important because the brand is important. Additionally, your logo is often the first thing that people see, and the first thing people will remember.

What is the most important goal of a logo? ›

So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience.

A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. —

noun, plural lo·gos. Also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

Logos, or the appeal to logic, means to appeal to the audiences' sense of reason or logic. To use logos, the author makes clear, logical connections between ideas, and includes the use of facts and statistics. Using historical and literal analogies to make a logical argument is another strategy.

In the most simple terms, a logo is a symbol comprised of words, images, and colors that is used to identify a brand or product. Specific types of logos come in all different shapes and sizes that run the gamut from simple text logotypes to abstract logo marks (we'll go into more detail about those soon).

Some logos are incredibly straightforward—a letterform or a pictorial representation—and some are more complex. But one thing you can't deny is that the meaning behind a logo informs the audience of what your brand is all about.

Logos is when we use cold arguments – like data, statistics, or common sense – to convince people of something, rather than trying to appeal to an audience's emotions. Here's an example of logos in action from our man Aristotle himself: All men are mortal. Socrates is a man.

Logos are a point of identification; they're the symbol that customers use to recognize your brand. Ideally, you'll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.

A good logo is:

Simple. Relevant. Memorable. Timeless.

Logos is any statement, sentence, or argument that attempts to persuade using facts, and these facts need not be the result of long research. "The facts" of an argument can also be drawn from the speaker's own life or from the world at large, and presenting these examples to support one's view is also a form of logos.

What kind of word is logos? ›

It is also used to refer to the revelation of God in the world.” Logos is a noun that occurs 330 times in the Greek New Testament.

A logo (abbreviation of logotype; from Ancient Greek λόγος (lógos) 'word, speech', and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.