I am a fan of Louis Vuitton and I love it so much.After I read Wei Hong’s blog about “Louis Vuitton’s Scene Marketing”, I feel the need to talk about Louis Vuitton’s marketing strategy. Wei said, “It will let you stand out in any occasion… through creating a vivid scene.” Yes, sure, when you carry a fashionable LV bag you would probably feel very good in front of your friends, but why? The question is that what makes you stand out in any occasion. You do not need a LV bag to be a spectacular scene. It is not about the vivid scene you show to friends, but it should contribute to Louis Vuitton’s customer-driven marketing strategies. Louis Vuitton knows exactly how to differentiate the market offering to create superior customer values and position the market offering in the minds of target customers.
When it comes to Louis Vuitton I often think of the tragic movie “Titanic”. It was reported that a Louis Vuitton bag was the only luggage to survive the sinking Titanic. Sunk to the sea bottom, the contents of the luggage was still in good condition mainly due to LV’s superior waterproofing and seam sealing. As you might be surprised by the story, you would likely be shocked by the high quality Louis Vuitton provides to customers as well. Louis Vuitton is Louis Vuitton. It is that different.
Louis Vuitton is synonymous with luxury and exclusive. It is a symbol of status. In 2010 Louis Vuitton ranked the second place in the Luxury Marketer of the Year awards. It brings “ the history and prestige of the French fashion icon to life.” When you carry a LV bag you will definitely feel good inside and outside because Louis Vuitton means—quality, luxury, status and exotic romanticism. It lets you know that life is a process, a discovery. That is the vivid scene that makes you so cool!
