Since 1946, Lowe’s has maintained a focus on serving “Pro” customers, a group that includes contractors, repair remodelers and specialty tradesmen, as well as property management and facility maintenance professionals. In order to support that focus, Lowe’s continues to develop new ways to save the Pro customer time and money. On January 25, Lowe’s unveiled its newest innovation with an enhanced website for the Pro customer, LowesForPros.com. The new website allows Pros to quickly find the products they need for their jobsite or property with easy navigation and clean design.
Inventory is important to the Pro customer and making sure they have the amount needed for the job is easy on LowesForPros.com. When shopping, the inventory levels at their local store are clearly displayed on the product detail pages, assuring the Pro that Lowe’s has the materials they need. Example:
To complete the experience for the Pro customer, a shopping cart specifically built for the Pro allows for quick selection of fulfillment options, delivery instructions and payment so the Pro can check out, quickly and easily.
During checkout, any Pro customer using Lowe’s business credit is able to take advantage of reduced delivery rates and 5 percent off every purchase.
LowesForPros.com meets the demands of the Pro customer as they evolve their business and seek a quicker way to buy and pick-up the products they need. By enabling all these features on a mobile device, the company can help the Pro whenever and wherever they choose to shop with Lowe’s.
