Ludivine Pont - Chief Marketing Officer at Balenciaga | The Org (2024)

As a seasoned marketing professional with a comprehensive background in the fashion industry, particularly in luxury brands, I bring a wealth of knowledge and experience to the table. My expertise extends across various roles, including my most recent position as the Chief Marketing Officer at Balenciaga, where I assumed the role in September 2021.

Before joining Balenciaga, I played a pivotal role at Moncler, a renowned skiwear brand, serving as the worldwide marketing and communication director. My tenure at Moncler coincided with a dynamic period marked by the brand's ambitious "Genius" program, characterized by frequent collaborations with notable designers. During this time, I actively contributed to steering the brand's marketing and communication strategies, showcasing my ability to thrive in high-paced, innovative environments.

The evidence of my hands-on experience and deep understanding of the industry is reflected in the success of initiatives undertaken at Moncler. The "Genius" program, which aimed at fostering designer collaborations, not only gained substantial attention but also contributed to the brand's overall growth.

To further establish my credibility, let's delve into the information related to the concepts used in the provided article about my role as the Chief Marketing Officer at Balenciaga.

1. Balenciaga:

   • Balenciaga is a renowned luxury fashion brand based in Paris, known for its avant-garde designs and innovative approach to fashion.

2. Moncler:

   • Moncler is a prominent Italian luxury fashion brand primarily focused on outerwear, particularly known for its high-quality down jackets.

3. Genius Program:

   • The "Genius" program at Moncler is a strategic initiative involving collaborations with various designers to create exclusive collections. This approach aims to inject creativity and fresh perspectives into the brand, fostering excitement and engagement among consumers.

4. Chief Marketing Officer (CMO):

   • The Chief Marketing Officer is a key executive responsible for overseeing and strategizing an organization's marketing efforts. This includes brand management, advertising, public relations, and overall promotion of the company's products or services.

5. Cedric Charbit (CEO of Balenciaga):

   • Cedric Charbit is the Chief Executive Officer of Balenciaga, providing leadership and direction for the overall strategic vision of the brand.

6. Vira Capeci (President, Americas):

   • Vira Capeci holds the position of President, Americas at Balenciaga, overseeing operations and strategy in the American market.

7. Laura du Rusquec (President, EMEA & Chief Retail Officer):

   • Laura du Rusquec serves as President, EMEA (Europe, Middle East, and Africa) & Chief Retail Officer at Balenciaga, responsible for the brand's retail operations in these regions.

8. Edoardo Tocco (President, APAC):

   • Edoardo Tocco is the President, APAC (Asia-Pacific) at Balenciaga, managing the brand's presence and operations in the Asia-Pacific region.

9. Timeline:

   • The timeline provided indicates my tenure as the Chief Marketing Officer at Balenciaga, starting in September 2021.

By combining my experiences at Moncler, where I played a crucial role in the "Genius" program, and my current position as the Chief Marketing Officer at Balenciaga, I continue to contribute significantly to the dynamic and evolving landscape of luxury fashion marketing.