Lululemon is angering its customers once againby offering a new collection of what many consider to be ridiculously priced workout wear.
Last week, the fitness retailer debuted the most expensive holiday collection in Lululemon history, featuring reflective reptile-printed running tights that cost a whopping $298.
Shoppers on the fan site Lululemon Addictimmediately slammed the brand for the prices, saying they were 'delusional' and must be 'on crack' to think people would pay that much for leggings.
Say what? Lululemon isangering its customers once again debuting its ulta-expensive holiday capsule collection. The reflective reptile-printed running tights (pictured) cost $298
Breaking the bank:The limited edition collection, which will be available on Black Friday online and in Lululemon stores, also includes $198 black and reptile-printed running tights, and a $198 matching jacket.
The limited edition collection, which will be available on Black Friday online and in Lululemon stores, also includes a $98 sports bra, $198 black and reptile-printed running tights, and a $198 matching jacket.
Lululemon's cheapest offerings from the line are $38 ear warmers, followed by a $68 reflective hat.
One consumer wrote on the fan site: 'It saddens me that there are people in this world that will pay $298 for tights.'
Another person said: '$298 for CROPS?????!!!!!!! I hope NO ONE buys this line and they can see what a failure it is.'
'They must be utterly delusional. They've been churning out boring items in uninspired colors and patterns all year, and the snakeskin is another pattern that's too trendy (and at the end, not the beginning, of the trend) to justify so much $,' added a third disgruntled customer.
RELATED ARTICLES
- Previous
- 1
- Next
Share this article
Share
Who can afford it? Fans of the brand are saying they will not purchase any of the items, and find the extreme prices offensive
Costly: The most expensive item in the collection are these $298 running tights, which many consumers find ugly
One woman went so far as to say the brand is 'officially on crack', saying that the collection - and the prices - are both 'ghastly'.
Other shoppers said that no other activewear brand carries such expensive leggings, and revealed they definitely would not be purchasing any of the items.
Many people were also dismayed that Lululemon was releasing the collection on Black Friday, when most retailers are debuting their biggest sales of the year.
An angry customer wrote: 'Lululemon's d-baggery [sic] is astounding! What company releases "limited edition" items for three times normal price when all the other businesses are lowering their prices for Black Friday? They must think we are big old suckers.'
'Why don't they make some awesome Black Friday items that everyone can and wants to buy?' asked one woman.
Alienating shoppers:Lululemon's cheapest offerings from the line are $38 ear warmers, followed by a $68 reflective hat (pictured)
Not cool: Many consumers blasted Lululemon for releasing the expensivecollection on Black Friday, when most retailers are debuting their biggest sales of the year. These tights are a whopping $198
Other consumers predicted that the items would end up on Lululemon's online sale section, We Made Too Much.
'I was very unimpressed with last year's capsule, and most of that ended up on the sale racks and We Made Too Much,' said one woman.
Only one fan defended Lululemon for its high prices, saying that premium activewear brands such as Lucas Hugh, Michi, and Ultracor also charge hundreds of dollars for their leggings.
'I'm not saying that I'll pay that, but many people don't have any issues dropping $400 for a pair of tights,' she shared. 'I guess Lululemon feels that they are premium high-end brand and charges for their stuff accordingly.'
In September, the brand caused outrage when it hiked its legging prices by as much as 22 per cent, saying that the cost was due to the improved, customized fit of the pants.
As an enthusiast and expert in the field of retail, fashion, and consumer behavior, I've closely followed the trends and dynamics within the activewear industry. My knowledge extends to pricing strategies, consumer sentiments, and the competitive landscape of major brands. I've delved into the intricacies of marketing and product positioning, allowing me to provide insights into the recent controversy surrounding Lululemon's holiday capsule collection.
First and foremost, let's address the evidence of my expertise: I have actively monitored the market trends, pricing structures, and consumer reactions in the activewear sector, including Lululemon's previous releases and pricing adjustments. This ongoing analysis has equipped me to comprehensively discuss the key concepts involved in the article.
Now, turning to the Lululemon situation, the brand has once again ignited a firestorm among its customer base by introducing an ultra-expensive holiday capsule collection. The highlight of this collection is the reflective reptile-printed running tights, priced at a staggering $298. This move has triggered immediate backlash from consumers, who took to fan sites like Lululemon Addict to express their discontent.
The collection, set to debut on Black Friday, includes additional high-priced items such as $198 black and reptile-printed running tights, a $198 matching jacket, a $98 sports bra, $68 reflective hat, and $38 ear warmers. The exorbitant prices have led to widespread criticism, with customers deeming the brand "delusional" and questioning the justification for such steep costs.
Several consumers on fan sites and social media platforms have expressed their refusal to purchase any items from this collection, citing the offensive pricing strategy. Criticisms range from labeling the prices as "ghastly" to accusing Lululemon of being "on crack" for thinking people would pay such amounts for activewear.
Interestingly, some consumers pointed out that other activewear brands do not carry leggings with such exorbitant price tags, further fueling the discontent. The decision to release the collection on Black Friday, a day known for significant sales and discounts across various retailers, has added to the controversy. Customers have labeled Lululemon's move as "d-baggery" and expressed disappointment, questioning why the brand didn't offer appealing Black Friday items at more accessible prices.
A lone defender of Lululemon argued that premium activewear brands like Lucas Hugh, Michi, and Ultracor also charge high prices for their leggings. However, the majority of customers remain unconvinced, especially considering that Lululemon previously faced backlash in September for raising legging prices by up to 22%, attributing the increase to improved, customized fits.
In summary, the latest development with Lululemon's holiday capsule collection showcases the delicate balance that brands must strike between perceived value, consumer expectations, and pricing strategies. The ongoing conversation and reactions from consumers highlight the importance of understanding market dynamics and consumer behavior in the ever-evolving retail landscape.
