lululemon, which was founded in 1998, is a sports apparel retailer that started out in Canada, but soon spread to the United States. The company currently has outlets in North America, Europe, and the APAC region. lululemon has grown considerably from its beginnings out of a single design/yoga studio in Canada to operating close to 600 stores around the world. As of January 2022, over 320 of lululemon’s company-operated retail stores were specifically located in the United States.
The rise of lululemon operated stores around the world
lululemon athletica inc., is a company that designs, distributes, and retails athletic clothing products. The company started out on a modest scale with designs made exclusively for women practicing yoga. The company has since extended its product offering to clothing for athletics and general fitness and now caters to men as well as women. The majority of the company’s stores are branded lululemon.
Does lululemon generate all of its revenue from retail stores?
In addition to physical company-operated stores, lululemon generates revenue online. lululemon’s direct-to-consumer business segment was a significant source of revenue for the company during 2020's coronavirus (COVID-19) pandemic, when many of the company's outlets were closed temporarily. Although its stores have reopened in the meantime, this e-commerce approach has remained a huge part of lululemon's business: in the financial year ended January 30, 2022, the direct-to-consumer segment accounted for roughly 45 percent of the company's net sales.
