Lululemon Logo PNG
Lululemon is a global online retailer of sports and activewear, which was established in 1998 in Canada. Today the company offers a wide range of sports apparel and accessories and is one of the most popular online stores in its segment. The company offers delivery services available for North America, Asia, Europe, and Oceania.
Meaning and history
The company founder, Chip Wilson, was not sure what name to choose for his brand, so he decided to conduct a survey. About a hundred people were suggested 20 brand names and 20 logos to choose from. The name “Lululemon” was the winner.
Why does the emblem look like an “A”?
The logotype the company adopted referred to the name ‘athletically hip’, which failed to win. However, the founder liked the emblem so much that he eventually chose it in spite of this fact. Today, many people believe that the emblem stands for the letter “A” in the word Athletica (the full name of the brand is Lululemon Athletica).
Description of the symbol
The logo is built around a symbol looking very much like the Greek letter Omega. It is placed inside a red circle shape, which, in its turn, is positioned between the two words of the company name.
Quite a few customers note that the logo resembles a woman’s hair and face outline.
Font
The wordmark of the Canadian sportswear brand is written in the lowercase, which makes it friendly and welcoming. The inscription is executed in a traditional sans-serif typeface, which is very similar to Brasley Bold with its elegant sleek lines and clean neat contours.
The inscription is minimalist yet stylish and timeless, as has a perfect balance of letterforms, spaces and the thickness of the lines.
Color
The white symbol stands out against the red background. Both the emblem and the circle have the black outline.
The red and white color combination of the retailer’s visual identity is a reflection of passion and power, while the black lettering of the logotype adds a sense of professionalism and expertise, balancing the bright symbol and making it look more serious.
Review
The famous Canadian company is known worldwide for its high-quality athletic apparel for men and women. The e-commerce platform affects the whole range of branded clothing and accessories, available to browse by category.
The assortment of clothing includes tops, bottoms, sock and underwear for all the athletic activities. There are also various accessories, such as hats, gloves water bottles and yoga mats.
There is also a possibility to shop by activity, where the sections include yoga, training, running and swimming. The website also offers a full range of sportswear for girls, composed of all the activewear plus coats and jackets along with bags and hair accessories.
The website offers an international delivery service available on all orders and a flexible payment system, where every customer can feel safe and protected.
What is Lululemon?
Lululemon is the name of a Canadian company, which was established in 1998, and is engaged in the online retail of sports and activewear. Today the company is one of the global leaders in the industry, with its delivery service working all over the globe.
What does the Lululemon logo represent?
The Lululemon logo resembles several things at one time. First of all, it looks like Omega, a letter from the Greek Alphabet. Secondly, it is pretty similar to a women’s wig, or hair. And the third option is a cattle brand. But the truth is, that it is a stylized letter “A”, as the initial idea of the brand’s creators was to name it “Athletically Hip”. The name was rethought, but the emblem remained.
Does Lululemon fix logos?
Officially the company is not obliged to do it, but sometimes the employees replace logos. Anyway, it depends on the store of the purchase.
Where does Lululemon put its logos?
Lululemon likes branding its stuff and places the logo on all of the products it sells. Usually, the badge of the brand can be seen on the shoulders of t-shirts and hoodies, or the calves of leggings and joggers.
What does the word Lululemon mean?
The word “Lululemon” has no hidden or literate meaning. It was made up of the founders of the brand. Chip Wilson intentionally created a word with several letters “L” for the Japanese to struggle in pronouncing it.
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FAQs
The Lululemon logo design is based on the Greek letter Omega (Ω), which in itself carries a meaning of completeness and perpetual growth. This resonates with the brand's philosophy and its target audience, thus creating a strong and relevant visual identity.
What is Lululemon history and background? ›
Lululemon was established in 1998 in Vancouver, Canada, by entrepreneur Chip Wilson. Wilson's first enterprise was a surfing company called Westbeach Sports, followed by a skateboarding brand called Homeless Skateboards. He eventually sold the company in 1997 for $1 million and started looking for his next venture.
What is Lululemon brand message? ›
As a design-led company, curiosity is at our core. We're constantly thinking about how we can innovate our process, our gear, and our social impact so we can elevate the world from mediocrity to greatness.
What is the brand identity of Lululemon? ›
lululemon is a leading brand for people around the world who want to live a healthy and active lifestyle. Our strengths are driving our global growth and guest loyalty: Top quality, technically advanced product that offers unique and proprietary innovations.
Why did Lululemon choose that logo? ›
The logo, a stylized 'A', was intended to represent a person's head and hair during an inversion yoga pose. Its simple design made it versatile, fitting seamlessly on various pieces of apparel. This understated logo embodied the brand's focus on yoga and has since become a globally recognized symbol of Lululemon.
How did Lululemon get its name and logo? ›
Wilson created the name Lululemon because he thinks Japanese people can't say the letter "L." He told Canada's National Post Business Magazine, "It's funny to watch them try and say it," when asked about his views on the Japanese pronunciation of the company's name.
What is Lululemon brand known for? ›
Founded in Vancouver, Canada in 1998, lululemon athletica is a technical athletic apparel company for yoga, running, training and most other sweaty pursuits.
What is the short history of Lululemon? ›
Lululemon was founded in 1998 by Chip Wilson in Vancouver, with its first standalone store opening in November 2000. In 1997, Wilson had been doing yoga and had an idea to make yoga apparel for women using a proprietary skintight fabric he developed that would make their butts look good.
What is special about Lululemon? ›
Lululemon uses high-quality materials and premium fabrics designed to be durable, resistant, and comfortable. The company also invests heavily in research and development, as well as in marketing, in order to build a strong brand image. All of the above contribute to a higher price point for its products.
What are the 5 pillars of Lululemon? ›
Strategy and Objectives
Lululemon is driven by the vision to “create transformative products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all.” (Lululemon, 2023). The company has five core values: personal responsibility, connection, inclusion, courage, and fun.
Lululemon, a premium yoga apparel brand, offers one of the best examples of a lifestyle brand. By promoting a lifestyle of health and wellness, they've cultivated a strong cult-like community of active enthusiasts who desire premium quality.
What is Lululemon purpose and vision? ›
The Lululemon mission statement is “to elevate the world from mediocrity to greatness.” And the Lululemon vision statement is “to be the experimental brand that ignites a community of people living the sweat life through sweat, grow and connect.” Founded in 1998 by Chip Wilson, Lululemon has become one of the leading ...
What is the history of the Lululemon logo? ›
The story goes that the founder, Denis 'Chip' Wilson of Vancouver, presented 100 people with a selection of 20 names and 'lululemon' was chosen. But the logo was really the intended mark for another name 'Athletically hip,' which obviously wasn't chosen.
What is Lululemon's motto? ›
lululemon athletica
our original intent: Elevating the world from mediocrity to greatness. our mission statement: Creating components for people to live longer, healthier, fun lives.
Where does the Lululemon logo go? ›
It's all about the weirdly-odd placement of Lululemon's logo on the back (and sometimes side) left leg of their leggings (and, sometimes, yoga pants).
Why is the Lululemon logo on the leg? ›
The One With The Logo
This feature lets everyone know you're wearing Lululemon – a symbol of quality and style. While specific models can vary each season, Lululemon does release leggings that have the logo on the leg. It's a design choice that adds a bit of flair and brand pride to your workout gear.
Is the Lululemon logo a horseshoe? ›
The Lululemon logo may just look like a white upside-down horseshoe in a red circle, but it's actually meant to be a stylized “A.” According to Seventeen, the logo was first created to fit an early name—”Athletically Hip.” Though the name didn't catch on, the logo stayed.
Why is Lululemon so expensive? ›
Lululemon uses high-quality materials and premium fabrics designed to be durable, resistant, and comfortable. The company also invests heavily in research and development, as well as in marketing, in order to build a strong brand image. All of the above contribute to a higher price point for its products.
Why does everyone wear Lululemon? ›
With options for yoga, running, and other activities, Lululemon offers something for every type of fitness enthusiast. It's a brand that understands its audience well, appealing to their desire for comfort, functionality, and style.
