According to a July 2021 survey, consumers worldwide reported their favorite way to shop was to buy products online and have them home delivered. Appliances and apparel shared almost the same interest in this type of purchase, with one-third of respondents. The least popular way for global shoppers to purchase products was to buy online and pick up at a collection point, with less than four percent of respondents opting for this option.
Most popular ways to purchase online worldwide 2021, by selected categories
Millennials and Gen Xers are the biggest online shoppers, with 67% of millennials and 56% of Gen Xers preferring to shop online versus in a brick-and-mortar store.
Among U.S. consumers the two most popular categories for online purchases are Clothing and Shoes. 43 percent and 33 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 10,046 respondents in the United States, in 2023.
There are three major categories of consumer decisions - nominal, limited, and extended - all with different levels of purchase involvement, ranging from high involvement to low involvement. The types of consumer decisions exist on a purchase involvement continuum.
Men usually go for heavy-duty items like furniture and computers, while women typically shop for things like groceries and clothing. Moreover, the most popular product categories purchased online include clothing and footwear, books, and electronics.
Amazon.com leads the global e-commerce market, boasting a worldwide revenue of 133.5 billion U.S. dollars in 2022, closely followed by jd.com at 133.4 billion dollars.
E-commerce shoppers mobile audience share in the U.S. 2023, by age. In March of 2023, the largest share of e-commerce shoppers in the United States consisted of adults aged 18 to 24 (46.9 percent), based on geolocated mobile user data.
Online share of total U.S. retail sales in 2023, by product category. Apparel and accessories was the e-commerce category with the highest share in total retail sales in the United States as of February 2023.
Dominant Online Stores: Amazon, Walmart, and Apple lead the U.S. online retail market, collectively amassing almost US$220 billion in net sales, showcasing their dominant position.
Introduction: My name is Tyson Zemlak, I am a excited, light, sparkling, super, open, fair, magnificent person who loves writing and wants to share my knowledge and understanding with you.
We notice you're using an ad blocker
Without advertising income, we can't keep making this site awesome for you.
