Mars Wrigley has announced the appointment of actor Kiara Advani as brand ambassador for Galxy.
To highlight this association, the brand has rolled out a campaign featuring Advani. Conceptualised by DDB Tribal, the film showcases Advani in a playful hide-and-seek gesture between her and the moon as the latter casts a spotlight on the Galaxy chocolate.
Varun Kandhari, director marketing, Mars Wrigley India, said, “We are really delighted to have Kiara as the face of our globally loved Galaxy chocolate in the India market. Her elegance and charm seamlessly compliment the brand's persona. Through this latest campaign featuring Kiara Advani, we bring to life the effortless pleasure Galaxy chocolates deliver with their signature smooth recipe. Through our associations and portfolio, we have been continuously driving relevance for our Galaxy chocolates in the minds of the Indian consumer. With this new development, we intend to further strengthen affinity toward Galaxy chocolates as an iconic chocolate brand that is loved all over the world for its smooth chocolate experience.”
Iraj Fraz, creative head, DDB Tribal, "Galaxy Chocolates’ global platform of #ChoosePleasure is reincarnated with a Star and the Moon: Kiara Advani is here to lend her charm for the smoothest chocolate ever. The campaign was shot in the streets of Istanbul and features an original blues soundtrack. This is not a film to be described in words. There should be no explanation of the plot. No summary of the story. This is a film to be just watched, consumed, and enjoyed. So, here's what we urge - #ChoosePleasure, pull out your earphones and watch it on a large screen."
