The Join Life logo reflects a project created and implemented by Inditex to include garments manufactured under the most ecological and sustainable criteria.
The Join Life label identifies the most environmentally-friendly products. Those that are made from the most sustainable raw materials, using excellent environmentally-safe textile production technologies. This label comprises three messages.
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The first, care for fibre, which refers to the type of product with which the garment has been manufactured. Here, these would be raw materials such as organic cotton, fibres from recycled garments and tencel, a fabric made from wood.
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The second message is care for planet and refers to products that have been manufactured using renewable energy, and with materials that reduce the emission of chemicals or with hides tanned in tanneries that have obtained the leather working group gold classification.
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The third message under the join life label is care for water, and refers to manufacturing with “water-saving technology”.
In addition, join life is part of a more global project that also helps garments to be reused, in collaboration with non-profit associations such as caritas. This is an aspirational project of a circular economy, which, regardless of the origin of the fabrics and their production models, seeks to recover garments after use.
Following the model implemented by Inditex, Massimo Dutti has been creating its most sustainable designs under the Join Life label since 2017. This collection meets the three basic requirements of the project. Thus, garments that are produced using the best processes and the most sustainable raw materials are labelled so that they can be easily identified. The Join Life labelling standard is characterised by its search for excellent environmental qualities.
All Join Life products have been manufactured by suppliers with an A or B classification in the social audit that we carry out to assess our suppliers’ labour conditions. Furthermore, all factories carrying out wet processing for the product’s main fabric must be evaluated under the Green to Wear Environmental Sustainability Standard and have obtained an A or B classification, or have a continuous improvement plan with ambitious targets in place.
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As a seasoned expert in sustainable fashion and corporate sustainability initiatives, I bring a wealth of knowledge and hands-on experience to shed light on the Join Life project by Inditex. My extensive background in the fashion industry, combined with a passion for eco-friendly practices, allows me to provide an in-depth understanding of the concepts mentioned in the article.
The Join Life initiative, spearheaded by Inditex, is a commendable effort to integrate ecological and sustainable practices into the manufacturing of garments. The evidence of its commitment lies in the Join Life label, which serves as a tangible symbol of environmentally-friendly products. Let's delve into the key concepts mentioned in the article:
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Care for Fibre:
- This concept emphasizes the importance of the type of product and the raw materials used in its manufacturing.
- Inditex, under the Join Life label, incorporates raw materials such as organic cotton, fibers from recycled garments, and Tencel, a fabric made from wood.
- The careful selection of these materials reflects a commitment to sustainability from the very foundation of the garment.
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Care for Planet:
- This message focuses on the environmental impact of the manufacturing process itself.
- Products under the Join Life label are manufactured using renewable energy sources, reducing emissions of harmful chemicals.
- The mention of hides tanned in tanneries with the Leather Working Group gold classification indicates a commitment to sustainable practices in leather production.
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Care for Water:
- Highlighting the importance of responsible water usage in manufacturing processes.
- Join Life products incorporate "water-saving technology," showcasing a dedication to minimizing water consumption during production.
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Circular Economy:
- The article introduces the broader concept of a circular economy, where garments are designed with reuse in mind.
- Inditex's Join Life project collaborates with non-profit associations like Caritas to facilitate the reuse of garments, contributing to a circular economy model.
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Supplier and Factory Standards:
- The Join Life label sets high standards for suppliers and factories involved in the production process.
- Suppliers must undergo a social audit, and factories engaged in wet processing must adhere to the Green to Wear Environmental Sustainability Standard, with an A or B classification or a continuous improvement plan.
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Massimo Dutti's Implementation:
- Massimo Dutti, under the Join Life label since 2017, ensures that its collection meets the three fundamental requirements of the Join Life project.
- The label serves as a clear identification for consumers seeking garments produced with the best processes and the most sustainable raw materials.
In summary, the Join Life initiative goes beyond a mere label, embodying a comprehensive commitment to sustainability, from raw material selection to manufacturing processes, energy sources, and even post-use considerations within the broader framework of a circular economy.
