Mattel launches new Barbie doll and accessory collection ahead of new movie (2024)

ByChelsea Tatham Zukowski June 2, 2023June 2, 2023

Ahead of the highly anticipated “Barbie” movie, Mattel has launched a new line of dolls, accessories, games, and more toys styled after the film’s characters. The new Barbie The Movie collection from Mattel launched on June 1, 2023.

The signature items in this new collection are, of course, the dolls, which emulate “the Barbiecore and Ken-ergy” of the upcoming movie. Each of the dolls is styled after Barbie, Ken, and other characters of Barbie Land and beyond.

“Barbie the movie is a monumental moment for the brand, and we cannot wait for fans to experience Barbie like never before on the big screen,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel.

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The New Barbie The Movie Collection

• Barbie The Movie Doll in Pink Gingham Dress – A vintage-inspired pink and white gingham dress with daisy chain necklace and pastel pink heart-adorned pumps
• Barbie The Movie Ken Doll Pastel Stripe Matching Set – A beachy, pink and mint green striped matching set with surfboard.
• Barbie The Movie Doll Plaid Matching Set – A three-piece matching pastel plaid set with puffy skirt, cropped jacket, and matching blouse

• Barbie The Movie Doll Pink Western Outfit – A Western-themed matching pink denim vest and flare jeans with cowboy hat and boots
• Barbie The Movie Ken Doll Denim Matching Set – An all-Demin look with open vest and matching light wash jeans
• Barbie The Movie Doll Gloria Pink Power Pantsuit – A three-piece pink suit featuring satiny blazer, matching blouse, and pinstriped trousers

• Barbie The Movie Doll Gold Disco Jumpsuit – A sequined disco jumpsuit featuring big disco hair, metallic jewelry and golden heelsBarbie The Movie Ken Doll Gold and White Disco Tracksuit – A white tracksuit with metallic gold color-blocked sleeves and a shiny “K” accent
• Barbie The Movie Doll President in Pink and Gold Dress – A full, satiny gown with sparkly off-shoulder bodice and gold accents on the skirt

• Barbie The Movie Fashion Pack – Includes three iconic Barbie outfits from the movie: a blue and white sundress, gingham pink blouse and short set, and pajama outfit
• Barbie The Movie Pink Corvette Convertible – Featuring a retro silhouette and pink paint job, with film-inspired details like white wall tires and chrome rims

Mattel’s other brands, including Hot Wheels and Fisher Price, also have new products styled after the “Barbie” movie.

• Uno Barbie The Movie – Includes characters and scenes from the movie, including a special “Played With Too Much” rule card
• Little People Collector Barbie The Movie – Barbie, President Barbie, Ken, and Gloria are made into Little People size figures
• Hot Wheels RC Barbie Corvette – Barbie pink 1956 Corvette Stingray that can fit two Barbie dolls
• Hot Wheels Die-Cast Pink Corvette -1:64 scale replica in Barbie pink with Barbie deco
• Mega Dreamhouse – Replica of the iconic 3-story DreamHouse from the film.

All of the new products from the Barbie The Movie collection are available now from retailers nationwide and Mattel’s online shop. And more “Barbie”-themed products, toys, and accessories are coming soon.

“Barbie” the movie, starring Margot Robbie as Barbie and Ryan Gosling as Ken, arrives in theaters on July 21, 2023.

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As an enthusiast and expert in the field, I have an in-depth knowledge of the toy industry, particularly the iconic Barbie brand. My expertise extends to understanding the market dynamics, consumer preferences, and the evolution of Barbie products over the years. I am well-versed in the collaborations between toy manufacturers and the entertainment industry, which often result in the creation of themed collections and merchandise tied to popular movies.

Now, let's delve into the concepts and details related to the article about the "Barbie The Movie" collection by Mattel:

1. Launch Date and Significance:

   • The article mentions that the Barbie The Movie collection from Mattel was launched on June 1, 2023.
   • It highlights the significance of the movie as a monumental moment for the Barbie brand, emphasizing the anticipation and excitement surrounding the release.

2. Collection Overview:

   • The collection includes a range of items such as dolls, accessories, games, and more, all inspired by the characters in the upcoming Barbie movie.
   • The signature items are the dolls, designed to capture the essence of "Barbiecore and Ken-ergy" from the film.

3. Dolls and Their Styles:

   • Various dolls are described, each with a unique style inspired by characters in Barbie Land and beyond.
   • Examples include the Barbie The Movie Doll in a Pink Gingham Dress, Ken Doll in a Pastel Stripe Matching Set, and others with distinctive outfits like a Western-themed ensemble, disco jumpsuit, and a presidential gown.

4. Fashion Packs:

   • The collection includes a Barbie The Movie Fashion Pack featuring three iconic outfits from the movie, including a blue and white sundress, a gingham pink blouse with a short set, and a pajama outfit.

5. Accessories and Vehicles:

   • Mattel has introduced accessories and vehicles in the collection, such as the Barbie The Movie Pink Corvette Convertible, Uno Barbie The Movie card game, and the Mega Dreamhouse replica from the film.

6. Expansion to Other Brands:

   • The article mentions that Mattel's other brands, including Hot Wheels and Fisher Price, also have new products styled after the "Barbie" movie.

7. Entertainment Tie-Ins:

   • The collection goes beyond physical toys, extending into entertainment tie-ins like Uno Barbie The Movie card game and Little People Collector Barbie The Movie figures.

8. Movie Cast and Release Date:

   • The highly anticipated "Barbie" movie stars Margot Robbie as Barbie and Ryan Gosling as Ken.
   • The movie is set to arrive in theaters on July 21, 2023.

9. Other Collaborative Products:

   • Collaborative products include Hot Wheels RC Barbie Corvette and Die-Cast Pink Corvette replicas, aligning with the Barbie theme.

10. Availability:

    • The new products from the Barbie The Movie collection are available from retailers nationwide and Mattel’s online shop.

By providing a comprehensive overview of the concepts presented in the article, I aim to showcase my knowledge and understanding of the Barbie brand and its latest ventures, thereby establishing my expertise in the field.