Meaning Behind The Mark (2024)

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In this tough economic climate, leveraging the world’s best-known textile fibre brand has become easier, with a 50% reduction of the annual licence fee for the iconic Woolmark Certification Program.

The Woolmark Company is helping its supply chain partners gain access to the quality certification scheme through this fee reduction to allow more processors and manufacturers that produce high quality wool products to leverage the reputation and authority of the iconic Woolmark symbol and thereby build and strengthen supply chain integrity and consumer confidence.

Recent Nielsen data found that 85% of survey participants agreed that the Woolmark symbol ensures quality and 68% of all survey participants believed clothes with the Woolmark symbol are worth paying more for.

Recognising that the Woolmark logo signifies to the supply chain an unwavering commitment to quality and an increase in consumer willingness for purchase premiums, The Woolmark Company encourages brands and manufacturers to utilise the Woolmark Certification Program to attract and maintain customer loyalty.

All new and existing Woolmark licensees will be able to take advantage of a 50% reduction in the annual licence fee valid until June 2021, with the application fee also waived for new licensees who pay for their own product testing using an Authorised Laboratory.

“The Woolmark Company is pleased to offer financial support to both new and existing licensees in this difficult time,” says The Woolmark Company Managing Director Stuart McCullough. “The revised program will allow licensees to navigate industry, consumer and economic challenges in the current climate and promote their wool and wool-rich products to our extensive global network.”

This temporary fee relief for licensees and new business partners coincides with the launch of the Meaning Behind The Mark film - available for active licensees’ business use - shining a spotlight on the rigorous five-step process your products go through to earn the famed Woolmark certification.

The Woolmark Certification Program tests and provides assurance of the quality of wool apparel, wool yarn and fabric, wool care product and wool interiors and floor coverings. It strengthens the value chain of wool textiles, providing quality assurance to licensees’ customers.

All Woolmark licensees are provided unrivalled and on-demand technical support for product and process development, supply chain optimisation and access to The Woolmark Company’s global network of brand and design partners.

Woolmark licensees can also amplify their brand awareness and product offering with swatch or yarn features in The Woolmark Company’s trend forecasting and sourcing guides, The Wool Lab and The Wool Lab Vision. Exclusive marketing promotions also include the opportunity to be championed on our global digital and social channels and feature in our licensee spotlight series or shop page featuring licensed product.

Visit www.woolmark.com/get-certified to become a licensee today and take advantage of this one-time offer.

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#woolmark
Facebook: @thewoolmarkcompany
Twitter: @woolmark
Instagram: @thewoolmarkcompany

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FAQs

What is the meaning of wide of the mark? ›

: not accurate or correct : not achieving the desired result. Their estimates were completely wide of the mark. The results of the fund-raising were wide of the mark.

What does short of the mark mean? ›

: not reaching the target that was aimed for. the bullet was/fell short of the mark. often used figuratively. Our fund-raising fell short of the mark.

What does first off the mark mean? ›

acting more quickly than anyone else.

What is the meaning of mark book? ›

In summary, Mark's Gospel is a narrative proclamation that Jesus is the Messiah and Son of God, whose death and resurrection paid the penalty for our sins and achieved victory over Satan, sin, and death. With this joyful announcement comes the call to all believers for faith and cross-bearing discipleship.

What is the meaning of Mark according to the Bible? ›

Mark has also been thought to mean “god of war” and “warlike.” Mark is a common biblical name, popularized by Mark, the evangelist who authored the second Gospel in the New Testament of the Bible. St. Mark is the patron saint of Venice. Mark became a popular name in English-speaking regions in the 19th century.

What does it mean to fall wide of the mark? ›

phrase. If something such as a claim or estimate is wide of the mark, it is incorrect or inaccurate. That comparison isn't as wide of the mark as it seems. Synonyms: inaccurate, mistaken, out, wrong More Synonyms of wide of the mark.

What is the true meaning of Mark? ›

It means "consecrated to the god Mars", and also may mean "God of war" or "to be warlike".

What is the full meaning of Mark? ›

: an impression (such as a scratch, scar, or stain) made on something. (3) : a distinguishing trait or quality : characteristic. the marks of an educated person.

What is Mark symbol in the Bible? ›

Mark the Evangelist, the author of the second gospel account, is symbolized by a winged lion—a figure of courage and monarchy. The lion also represents Jesus's resurrection (because lions were believed to sleep with open eyes, a comparison with Christ in the tomb), and Christ as king.

What does the slang on the mark mean? ›

correct or accurate. Michael is right on the mark about movies being out of step with American culture. Easy Learning Idioms Dictionary.

What does right on the mark mean? ›

phrase. If something is off the mark, it is inaccurate or incorrect. If it is on the mark, it is accurate or correct.

What does beyond the mark mean? ›

The “Mark” Is Christ. When we look beyond the mark, we are looking beyond Christ, the only name under heaven whereby we might be saved.

What lessons do we learn from Mark? ›

Mark? We learn that our relationship with Christ should be very personal, and remember that Jesus was both fully human and fully divine. We learn from Mark that, in an incredibly short time, the world can change. And Mark's life illustrates for us that even sinners and outcasts are welcomed by Jesus.

Why is the Book of Mark so important? ›

Mark's is the first of the written gospels. It's really the one that establishes... the life of Jesus as a story form. It develops a narrative from his early career, through ...the main points of his life and culminat[es] in his death. And, as such, it sets the pattern for all the later gospel traditions.

What is the main message of Mark's gospel? ›

Mark's Gospel stresses the deeds, strength, and determination of Jesus in overcoming evil forces and defying the power of imperial Rome. Mark also emphasizes the Passion, predicting it as early as chapter 8 and devoting the final third of his Gospel (11–16) to the last week of Jesus' life.

What is the origin of the phrase wide off the mark? ›

Etymology. From archery and sports jargon. Sometimes corrupted to wide(ly) off the mark (as in far off the mark, way off base).

What does little wide of the mark mean? ›

to be wrong: Yesterday's weather forecast was a little wide of the mark, then. Wrong. aberrant.

What is the full meaning of wide? ›

having considerable or great extent from side to side; broad: a wide boulevard. Antonyms: narrow. having a certain or specified extent from side to side: three feet wide.

What is the significance of wide? ›

wide adjective (AMOUNT)

used to describe something that includes a large amount or many different types of thing, or that covers a large range or area: wide range They sell a wide range of skin-care products. She has a wide experience of teaching, in many different schools.

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