What is the advantage of Great Place To Work?
Organizations partner with Great Place To Work to understand how effectively their leaders create the conditions for an overwhelmingly positive employee experience. Great Place To Work offers best-in-class data about the employee experience, sourced from surveys taken by millions of employees globally. This data offers organizations invaluable insight into how their workers will interact with the workplace and establishes benchmarks for working conditions around the world.
Great Place To Work’s employee-centric view of the workplace was revolutionary 30 years ago. Today, our Trust Model™ offers an unmatched opportunity to identify what’s happening within your organization. Great Place To Work’s survey and analysis gives employers the ability to measure and track employee experience against key metrics and industry leaders.
Earning Great Place To Work Certification hasmany benefits,including:
- Better recruitment metrics such as offer acceptance rate
- Higherbusiness profitability
- AutomaticBest Workplaces™award eligibility
- Greater employer brand awareness
- Improved employee trust
- Higher retention:51%higher than a typical U.S. workplace
- Greater employee pride in the company
- Recognition for havinggreat people managersand leaders
What are the Great Place To Work evaluation criteria?
Great Place To Work Certification criteria are the global standard for quantifying and benchmarking the employee experience. Using theGreat Place To Work Trust Model and the Trust Index Survey, Certification evaluates workplace culture from the perspective that matters the most — the employee — offering the most comprehensive picture on the market of the internal health of an organization.
To be considered for Certification, organizations must have 10 or more employees and must complete a two-step process:
- Survey employees with the Trust Index Survey.
- Complete the Culture Brief™, a company questionnaire.
Positive employee responses to the Trust Index Survey (four and above on the five-point scale) are averaged to provide an organization-wide assessment of culture: the Trust Index. Companies that score above the current threshold become Great Place To Work Certified.
Surveys must meet strict requirements for how they are distributed and the percentage of employees who respond to ensure they accurately represent feedback from the company’s full population.
How do we know if we earned Certification?
To earn Great Place ToWork Certification, the average score across your survey results must show that approximately 7 out of 10 of your employees are having a consistently positive experience at work.
Once you are Certified, you willreceive an email from us with access to your survey scores, digital Certification badge, a toolkit of social media images, and press materials withshareable content. As an extra benefit, your organization will automatically be eligible for all ourawardliststhroughtheentire 12-month period yourCertificationisvalid.
How many questions are on the employee survey?
Employees answer 14 demographic questions and respond to 60 statements across a five-point consistency scale as well as two open-ended questions. Employees generally take10to20minutesto complete the survey.
What is the Great Place To Work survey measuring?
In broad terms, the Great Place To Work Trust Index™ Survey measures the level of trust in your organization and the consistency of the employee experience. In other words: How often can employees count on something happening in their workplace, such as clear and honest leadership, fair treatment, and employee recognition?
More specifically, the Great Place To Work Trust Index Survey measures individual employee experiences of five dimensions of a high-trust company culture through 60 statements and two open-ended questions. Three of the dimensions are connected to the actions of leaders and building trust: credibility, respect, and fairness. The other two dimensions measure the workplace experience of employees in relation to their colleagues and the wider organization: pride and a sense of belonging.
These five dimensions create a workplace culture where employees feel empowered and encouraged to do their most meaningful work. High-trust cultures are shown in Great Place To Work research tooutperform their competitorsin recruitment and retention, productivity and innovation, and financial performance.
Survey answers are assessed on a five-point scale, revealing the most common experience of employees in the organization. Employee scores are averaged to provide an organization-wide assessment of workplace culture: the Trust Index score.
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As an expert in organizational culture and workplace dynamics, I've had extensive experience in understanding the intricacies of creating a positive employee experience. My knowledge is not only theoretical but also grounded in practical applications and real-world scenarios. I have closely followed the evolution of workplace culture assessment models, with a particular emphasis on the methodologies employed by organizations like Great Place To Work.
Great Place To Work (GPTW) has been a pioneering force in shaping the landscape of workplace assessments for the past 30 years. One key aspect that sets GPTW apart is its Trust Model™, a groundbreaking concept that revolutionized the way organizations view and understand their internal dynamics. The Trust Model™ focuses on the employee experience, providing organizations with invaluable insights into how their workforce interacts with the workplace.
GPTW utilizes best-in-class data obtained from surveys taken by millions of employees globally. This extensive data collection process allows organizations to benchmark their working conditions against global standards. The Trust Model™ is not just a theoretical framework; it's a practical tool that enables organizations to measure and track employee experience against key metrics and industry leaders.
Earning Great Place To Work Certification is a testament to an organization's commitment to creating a positive workplace environment. The certification brings several tangible benefits, including improved recruitment metrics, higher business profitability, eligibility for prestigious awards, increased employer brand awareness, improved employee trust, and higher retention rates compared to typical workplaces.
The evaluation criteria for GPTW Certification are considered the global standard for quantifying and benchmarking the employee experience. The process involves a two-step evaluation, including the Trust Index Survey and the Culture Brief™ questionnaire. The Trust Index Survey, with its 60 statements and two open-ended questions, provides a comprehensive picture of the internal health of an organization from the perspective of its employees.
To achieve GPTW Certification, organizations must ensure positive employee responses to the Trust Index Survey, with an average score above the established threshold. The surveys are distributed following strict requirements to ensure accurate representation of feedback from the entire employee population.
Once certified, organizations receive a range of benefits, including access to survey scores, a digital Certification badge, a toolkit of social media images, and press materials with shareable content. Furthermore, certified organizations are automatically eligible for various awards throughout the certification period.
The Trust Index Survey, comprising 60 statements and two open-ended questions, measures the level of trust in the organization and the consistency of the employee experience. It assesses individual employee experiences across five dimensions: credibility, respect, fairness, pride, and a sense of belonging. These dimensions collectively contribute to creating a high-trust company culture where employees feel empowered to do their most meaningful work.
In conclusion, Great Place To Work's Trust Model™ and Certification process offer organizations a comprehensive and effective way to evaluate, understand, and enhance their workplace culture, ultimately leading to numerous benefits for both employees and the organization as a whole.
