Stores dedicated to one brand gives not only the possibility of exposure of the entire range of products from one manufacturer in one place. This gives the opportunity to experience the brand in a way that multibrand stores offer only to a limited extent.
Monobrand store is a good solution for companies with a wide range of products or offering luxury goods. A good example from the first group might be sport brands. For example, in multi-brand stores we can find typically approx. 5-10 percent of products, which Nike offers in its catalog. These proportions change radically in favor of the brand.
In monobrand store brand does not have to compete for customers’ attention with other products, but the challenge for the creator of the concept is huge. It particularly worksregarding to luxury brands mentioned above. For example, it applies to perfume houses: the amount of exposed products is smaller, but the quality of exposure plays a key role.
New monobrand stores are nowopened in Poland. These are both flagship stores, shop-in-shops and outlets devoted to one brand.
Recently, such stores have been opened by brands like Converse and Skechers. Towards single-brand stores in Poland is also heading the Pandora brand. –We focus on selling our products in concept stores or in shop-in-shops, but only with our furniture, our way of exposition–explained in an interview for Retailnet, Dorota Pomacho-Pątkiewicz, managing director of Pandora Jewelry CEE Sp. o.o.
Ergo Store produced in recent years a number of monobrand stores such as shop-in-shops forLevi Strauss group.Our projects can be seen, among others, in England, Spain, Denmark, the Netherlands, Germany and Switzerland.
FAQs
Stores dedicated to one brand gives not only the possibility of exposure of the entire range of products from one manufacturer in one place. This gives the opportunity to experience the brand in a way that multibrand stores offer only to a limited extent.
What is an example of a mono brand store? ›
Mono is a combining form meaning “alone,” “single,” “one.” So, a mono retail store has just one brand. The Nike store or Coach Boutique are examples of a mono brand retail store. Retailers of every kind are looking for ways to give customers reasons to shop their brick-and-mortar locations over Amazon.com.
What is a mono brand store? ›
MONOBRAND STORE. A shop that exclusively sells clothing, accessories and products of a specific brand. MULTIBRAND STORE. A shop that sells different brands of clothing, accessories and products.
What is the difference between multibrand and monobrand? ›
Multi-Brand Stores Promote Lifestyle Not Products
Whilst mono-branded stores have the advantage of centering their brand narrative around a single product or a range, it can be limiting in terms of integrating the brand's 'micro-narrative' into the 'macro-narrative' that is the consumer's lifestyle.
What is a multi-brand store? ›
As its name suggested, multi-brand stores are those who sell more than one brand. Different from single-brand retail where store owners set up the location to sell the same brand, multi-vendor stores have a wide range of products for consumers to choose.
What is a one brand strategy? ›
Definition one-brand strategy
We talk about a one-brand strategy when a company uses only one brand. This can be – but doesn't necessarily have to be – the corporate brand. One example is innocent Alps GmbH, which concentrates entirely on the brand Innocent and offers a variety of products under that brand.
What are examples of store brand in marketing? ›
This brand is almost always offered exclusively at the chain store that owns it, although in rare instances the brand is licensed to another company. Examples of store brands are Simple Truth by Kroger, Great Value by Wal-Mart, Clover Valley by Dollar General, Market Pantry by Target, and Specially Selected by Aldi.
How does store brand work? ›
Private brands, also known as private label and store brands, are made and sold for a specific retailer and meant to compete with brand-name goods. Private brands tend to be cheaper than name brand goods and provide retailers with higher margins.
What is considered a luxury store? ›
Luxury retail is a segment in the retail industry that specializes in selling high-end goods that are characterized by high quality, high prices and a high degree of exclusivity.
What are the three types of brands available in stores? ›
There are three main types of brands, including company/corporation brands, product brands, and personal brands, which apply to individuals. The rules of brand marketing apply, regardless of type.
Multi-branding strategy refers to a practice in which one business creates and promotes multiple brands within the same market. This approach helps companies target all customer segments as different services with different marketing styles cater to every individual in their own way.
What is a synergy between two brands? ›
Synergy is the concept that the value and performance of two companies combined will be greater than the sum of the separate individual parts. If two companies can merge to create greater efficiency or scale, the result is what is sometimes referred to as a synergy merge.
What is an example of a multi-brand store? ›
An example is Nestlé, with a multi-brand portfolio of over 2000 brands, including Nespresso and KitKat. Another example is L'Oreal, with brands like Garnier, Maybelline, NYX, and La Roche-Posay in their portfolio.
What is multi brands examples? ›
A company has a multi-brand strategy when its portfolio of products has distinct brands or names. For example, Nestle has a multi-brand strategy with over 2000 brands including KitKat and Nespresso.
What is master brand with example? ›
In marketing, a master brand or parent brand serves as an overarching brand name that encompasses a large family of smaller brands and products. Marketing agencies use master brand strategies to link these various products with the values that the larger brand represents. Virgin.
What is an example of a chain store retailer? ›
There are a variety of chain stores from big-box retailers to specialty shops, from supermarkets to restaurant chains. Examples of well-known chain stores include Wal-Mart, Target, Macy's, Home Depot, Bed Bath & Beyond, and The Body Shop.
