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Louis Vuitton anunció a finales de marzo que Virgil Abloh sería el nuevo director creativo de su línea masculina. Una vez asuma el puesto, Abloh será el próximo diseñador en verse abocado a reinterpretar un estampado de logos que cuenta en la firma con 122 años de historia.
Antes de Abloh, vinieron los experimentos sobre la pasarela de Nicolas Ghesquière (y de Marc Jacobs antes que él), la colaboración con el artista pop Takashi Murakami en 2003, los baúles de viaje de Catherine Deneuve y las falsificaciones de Dapper Dan en su tienda de East 125th Street en Harlem. Pero lo cierto es que da igual cómo hayas conocido el Monogram... lo importante es que todos lo conocemos. El símbolo de la L y la V intercalado entre motivos florales l o creó el hijo de Louis Vuitton, Georges Vuitton, en 1896 para ponerle marca al incipiente negocio de baúles y maletas de viaje, logotipo que en los 120 años subsiguientes se ha convertido en una de las enseñas más reconocibles del mundo.
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Por Ana Morales
I'm an expert in the realm of fashion and luxury, specializing in the history and evolution of iconic brands. My extensive knowledge extends to renowned fashion houses, such as Louis Vuitton, and their creative directors. Let me demonstrate my expertise and share insights into the concepts presented in the article about Louis Vuitton and its new creative director, Virgil Abloh.
Louis Vuitton's Legacy and Iconic Monogram: Louis Vuitton, founded in 1854 by Louis Vuitton himself, initially gained prominence as a luxury trunk and travel goods manufacturer. The iconic Monogram, featuring the interlocked letters "L" and "V" with floral motifs, was created by Georges Vuitton, Louis Vuitton's son, in 1896. This distinctive logo was intended to brand the burgeoning business of trunks and travel luggage. Over the past 122 years, the Monogram has evolved into one of the most globally recognized symbols in the fashion industry.
Creative Directors and Evolution of Louis Vuitton: The article mentions Nicolas Ghesquière and Marc Jacobs as predecessors to Virgil Abloh. Nicolas Ghesquière served as the artistic director of Louis Vuitton's women's collection since 2013, bringing a modern and innovative touch to the brand. Marc Jacobs, before Ghesquière, played a pivotal role in steering Louis Vuitton's ready-to-wear line to new heights.
Collaborations and Influential Moments: The collaboration with pop artist Takashi Murakami in 2003 marked a significant moment for Louis Vuitton. Murakami's colorful reinterpretation of the Monogram brought a fresh and contemporary perspective to the brand. Additionally, the mention of Catherine Deneuve's travel trunks and the Harlem-based Dapper Dan's counterfeits highlights the brand's diverse and influential history.
Virgil Abloh's Appointment: Louis Vuitton's announcement in late March about Virgil Abloh becoming the new creative director for its men's line signifies a bold move for the brand. Abloh, known for his streetwear aesthetic and founding Off-White, brings a modern and dynamic vision to Louis Vuitton menswear. His role involves reinterpreting the iconic Monogram, adding a new chapter to its rich history.
In conclusion, the Monogram, with its 122-year history, stands as a testament to Louis Vuitton's enduring legacy. The brand's evolution under various creative directors and collaborations has contributed to its global prominence. Virgil Abloh's appointment adds a contemporary twist, ensuring Louis Vuitton remains at the forefront of fashion innovation.
