In 2022, Instacart was the most downloaded mobile application for grocery delivery in the United States, with over eight million downloads. Gopuff ranked second, with roughly 3.7 million downloads, followed closely by 7-Eleven, with 3.6 million.
InstaCart: the good and not so good
Not only was InstaCart the most downloaded grocery delivery app in the U.S. through most of 2022, but in May of the same year the third-party platform was also the most visited grocery website in the country, with a visit share of over eight percent. However, when it comes to grocery delivery brand awareness, InstaCart barely cracks the top five, as it finds itself behind the likes of major retail chains Walmart, Costco, Aldi, and Amazon Fresh.
Big-box retailers vs. third-party platforms
When asked their preferred online food and grocery providers in the United States, more than 75 percent of respondents listed big-box retailers, while only 27 percent listed third-party platforms. Brand awareness and consumer preferences translate to sales, and as a result, the leading online grocery companies in terms of sales share are nearly all big-box retailers, with Walmart leading the way.
