In 2022, Trader Joe's took the top spot as the most reputable corporation in the United States, with an index score of 82.4 points based on consumer perception of the brand. The chain of grocery stores was closely followed by HEB Grocery, which scored 82 points in the ranking. The ranking is based on a list of "most visible" companies in the U.S., i.e. companies that were most top-of-mind for reputation for U.S. consumers.
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