In 2023, Louis Vuitton was the highest-valued French brand, with a brand value of over 25.3 billion euros. TotalEnergies - an energy and petroleum company - ranked second with nearly 20 billion euros in brand value.
French luxury goods giant
Paris-based Moët Hennessy Louis Vuitton, known as LVMH, is a French luxury goods conglomerate. The company operates and manages over 70 luxury brands worldwide. Its main brand, luxury fashion house Louis Vuitton ranked second among the highest-valued clothing and apparel brands worldwide in 2023, beating its competitors such as Chanel, Gucci, Hermès, Dior, and Cartier. In achieving this success, the group continued to spend heavily on advertising to promote its products and services. In 2022, the luxury goods giant’s advertising and promotion costs worldwide amounted to approximately 9.5 billion euros.
Brand value
Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name. In 2023, the United States had the highest national brand value in the world. Meanwhile, France was the sixth highest-valued nation in terms of brand value.
